Filter Results:
(324)
Show Results For
- All HBS Web (1,505)
- Faculty Publications (468)
Show Results For
- All HBS Web (1,505)
- Faculty Publications (468)
Sort by
- 01 Dec 1999
- News
The Message and the Media: Advertising's Brave New World
increases only modestly. The traditional face of the industry has changed, with "full-service" agency-client relationships giving way to cost cutting, streamlining, and consolidation. Outright alternatives to advertising - including options such as publicity, product... View Details
Keywords: Peter K. Jacobs
- 01 Dec 2016
- News
Carving a Niche
(His long-term plan puts Faction brand sales somewhere in the middle of that first band of revenues.) User experience plays a key role in differentiating Faction’s product, with communication feeding directly into product design and... View Details
Keywords: Julia Hanna
- 15 Nov 2013
- News
Helping Bright Ideas Shine Again
companies I invest in." Laguë's own desire for active involvement is really what he calls his "entrepreneurship gene" kicking in. "I've always had a bent for the finance side, but I also like to play a strong role in building companies, putting teams together, and... View Details
Keywords: Robert S. Benchley
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
Talla, which leverages AI to resolve low-level IT issues without the need for human support. That doesn’t immediately reduce costs for IT services, but it does drive employee productivity. And if you think about AI-enhanced sales or... View Details
Keywords: April White
- 01 Mar 2006
- News
The Little Ice-Cream Company That Could
driving the Porsche as his company car. “With God as my witness, that’s what happened,” says Rogers, who still seems amazed by the turn of events. Taking Dreyer’s National When Rogers and Cronk took over on May 20, 1977, Dreyer’s was a $6-million-a-year View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
In a profile of Peet’s Coffee CEO David Burwick (MBA 1989), the East Bay Times details the company’s growth under his watch: Since 2013, annual sales have jumped from $395 million to almost $800 million, 70 new locations have been added,... View Details
- 01 Sep 2005
- News
Business Plan Contest Has Many Winners
contacted the 705 alumni who took part in the Business Plan Contest between 1997 and 2004. The survey’s 269 respondents reported starting 254 enterprises, with nearly 200 businesses still up and running and generating $550 million in View Details
- 01 Jun 2018
- News
Case Study: Tip the Scale
last year—led to a partnership with a bank, which has since helped them acquire two more locations. Where they are today: The growth trajectory was slower than Kimmel may have wanted, but it’s still pointing upward. “We had $2 million in View Details
- 01 Sep 2004
- News
The Wisdom of Crowds
profile. “He refuses to use his name to get a dinner reservation,” said his roommate, Matt Bakal (MBA 2004). Zagat intends to expand Zagat Survey’s Web business (building Zagat.com’s content and capabilities) and its corporate sales... View Details
- 01 Dec 2005
- News
One-on-One with Peter Cuneo
film’s revenues and be able to choose a release date that will enhance our sales of toys and other merchandise. What changes will be made at the company as it enters this new industry? Our Marvel Studios division has been intimately... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
appealing, then boosting the company’s sales and marketing capacity and acquisition tactics to suit each industry. The biggest challenge with this approach, Sambvani explains, is having enough resources for the View Details
- 18 Mar 2020
- News
Leading Change
Feldman (MBA 1967), and Club President Higor Sales (MBA 2011). “Each event has been tailored to the specific focus of the alumni in each club. In D.C., policy is a central focus of the discussion around climate change.” Guided by Toffel,... View Details
- 01 Jun 1998
- News
New Releases
retail sales will pass through a franchise chain; fully 96 percent of the American population has eaten at a McDonald's. Considering the astonishingly rapid growth of chains in recent years, it is not surprising that a comprehensive... View Details
- 01 Apr 2002
- News
Q&A - Mark Fields
Japan’s fifth-largest automaker and employer of more than 38,000 people, Fields was named 2001 Asian Business Innovator of the Year (by CNBC Asia Pacific and TNT, a business logistics company).. A New York and New Jersey native, Fields worked for IBM in View Details
- 02 Sep 2018
- News
Havana Rising
When hotel manager Alessandro Benedetti worked for Kempinski chain locations in Spain and Switzerland, morning meetings were a time to go over the numbers and discuss strategy for the days ahead. But ever since Benedetti moved to Havana in February 2017 to help open... View Details
Keywords: Dan Morrell; photographed by Eve North
- 01 Jun 2004
- News
Luxe Redux
explains. “Any brand has the evergreen challenge,” says Vicki P. Haupt (MBA 1979), a senior advisor at Steuben Glass in New York who operates her own consultancy. “It’s a great art to define what relevancy means for your brand while... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
less than $1 million in sales and 28 employees. But by 2007, Barker Steel was one of the largest independent rebar fabricators in North America with 12 locations throughout the Northeast, generating in some years more than $200 million in... View Details
- 01 Mar 2014
- News
Cutting Edge
Walgreens' 500 Chicago-area stores. "I'm expecting that we'll triple sales and increase profits eight times over in the next three to four years," Silk says. "In truth, it's difficult to quantify how high we could go." View Details
- 22 Feb 2019
- News
Empowering a New Generation of Business Leaders
assigned a product or service to turn into a business, and then the rest was up to them. That included raising money to start the business, creating a marketing plan, and developing some of the company’s operations, like banking, sales... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
(CreateSpace) Working at Google, El Awar navigated a challenging journey filled with unexpected twists, triumphs, and even heartbreak as she created her own path at one of the world’s most mysterious sales organizations. Despite her... View Details