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- All HBS Web (462)
- Faculty Publications (168)
- 27 Nov 2019
- Sharpening Your Skills
Secrets for Creating a Long-Lasting Brand
media marketing that attempts to engage consumers with a playful approach can end up not funny at all. Research Papers Assessing the Impact of CEO ActivismEvidence on how CEO activism can influence public View Details
- 15 Mar 2016
- First Look
March 15, 2016
evidence that such “CEO activism” can influence public opinion and consumer attitudes. Our field experiment examines the impact of Apple CEO Tim Cook’s public statements... View Details
- Web
How I Spent My 2+2 Deferral: Carol Wright - MBA
online magazine, NYOTA, a quarterly online publication focusing on discovering and promoting rising stars in music, fashion, and culture. I started NYOTA as a senior in high school and have been working on it ever since. Did 2+2 change... View Details
- Web
U.S. Steel | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details
- Web
Documenting the Wartime Effort | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography... View Details
- 24 Feb 2009
- First Look
First Look: February 24, 2009
income higher (because they have a higher opinion of the decisions made); control rights should go more to people with more income since they care more (and believe that they make better decisions). Different projects may be optimally... View Details
Keywords: Martha Lagace
- Web
Past Issues - Alumni
dreams Complete Table of Contents June 2023 Curb Appeal Can Jessica Tisch (JD/MBA 2008) clean up New York City in her role as commissioner of the Department of Sanitation? Alumni Achievement Awards 2023 As leaders across the private, nonprofit, and View Details
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
made serious efforts to negotiate a handover. That said, it took Jimmy Carter's willingness to cut endless deals and risk political suicide to get the Panama Canal treaties through the Senate. The reason was that a large swath of American View Details
- Web
Living Off Campus at HBS - MBA
was working in Boston prior to HBS. Knowing the area I had a good sense of which neighborhoods to live in and I also really valued being walking distance to restaurants, convenience stores, and public transportation. I also decided to... View Details
- 04 Jan 2022
- What Do You Think?
Firing McDonald’s Easterbrook: What Could the Board Have Done Differently?
the court of public opinion again. If you were a McDonald’s board member, what would you have done differently? Why? What do you think? Share your thoughts in the comments below. Editor's note: Heskett... View Details
Keywords: by James Heskett
- Person Page
Julie Battilana's Most Recent Columns for "Le Monde"
By: Julie Battilana
Julie Battilana is a regular contributor to the French newspaper "Le Monde." Below are her most recent articles.
Where are the Political Ideas Being Produced?
July, 16 2014
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- Web
SVMP Gave Me the Courage to Fail - MBA
(over 180+ people) at the closing ceremony as a way to inspire and connect us all. This opportunity would challenge us to engage in public speaking despite our fear of failure. With less than 5 minutes to prepare, many of my classmates... View Details
- Web
The Benefits of a Residential Campus - MBA
drive from campus, a 50+ minute public transportation ride door to door). First, if you’re worried that dorms are not much larger than your previous walk in closet (this wasn’t me, but I’ve heard some classmates joke about this), know... View Details
- 26 Jan 2016
- First Look
January 26, 2016
Cagé, and William R. Kerr Abstract—We build an endogenous growth model to analyze the relationships between taxation, corruption, and economic growth. Entrepreneurs lie at the center of the model and face disincentive effects from taxation but acquire positive benefits... View Details
Keywords: Sean Silverthorne
- Blog
Eight Steps to Board Success for Female Executives
compensation package as well as directors and officers insurance. Compensation will vary by type of company and stage of development. For public companies, this information is public. For private companies, use your network to find out if... View Details
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
LGBTQ rights and race relations. In the first study of this phenomenon, we implement two framed field experiments to provide evidence on how CEO activism can influence public opinions about government... View Details
Keywords: Dina Gerdeman
- 07 Feb 2017
- First Look
First Look at New Research: February 7
traditional corporate social responsibility, the recent wave of CEO activism focuses on social issues unrelated to their core business, ranging from environmental issues to LGBT rights and race relations. Using two field experiments we provide evidence on how CEO... View Details
Keywords: Sean Silverthorne
- 02 Mar 2016
- News
David Moss is Rewriting History
majority, arrived in Texas classrooms last fall, a new round of fiery rhetoric erupted. And while the Texas curriculum fight may have been the loudest, similar battles have played out in California, Colorado, and Oklahoma, as each state debated guidelines to define... View Details
Keywords: April White
- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
shantytowns. But in an effort to grow her organization and help more people, she eventually began courting private donors, public authorities, and the general public. By 2016, her nonprofit had helped 70,000 people. As her own position of... View Details
Keywords: by Jay Fitzgerald
- Web
HBS Startup Bootcamp and Founders Unfiltered - MBA
Finance . Industry experts offered their insights on how to effectively manage public relations, what it takes to create powerful marketing content, and how to get high-quality face time with VCs. We even had the opportunity to pitch our... View Details