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- Faculty Publications (91)
Show Results For
-
All HBS Web
(209)
- People (1)
- News (79)
- Research (109)
- Multimedia (17)
- Faculty Publications (91)
- April 2009 (Revised April 2009)
- Teaching Note
(PRODUCT) RED (TN) (A) and (B)
By: Michael I. Norton and Youngme E. Moon
Teaching Note for [509013 and 509014].
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- March 2002 (Revised January 2003)
- Case
Microsoft: Positioning the Tablet PC
By: Youngme E. Moon and Christina L. Darwall
Microsoft is preparing for the launch of the Tablet PC, which allows users to use a pen (stylus) to run Windows and Windows applications, annotate documents, and create handwritten documents for later reference or even conversion to text. Microsoft's original equipment...
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Keywords:
Technological Innovation;
Product Positioning;
Market Entry and Exit;
Information Infrastructure;
Applications and Software;
Computer Industry
Moon, Youngme E., and Christina L. Darwall. "Microsoft: Positioning the Tablet PC." Harvard Business School Case 502-051, March 2002. (Revised January 2003.)
- Web
Rock 100: The Summit - Entrepreneurship
B2C Marketing Compilation of posts on B2C marketing , Tom Eisenmann Everything Is Obvious: How Common Sense Fails Us , Duncan Watts Building Brand Different: Escaping the Competitive Herd , Youngme Moon...
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- March 2009
- Supplement
(PRODUCT) RED Video (A) & (B)
By: Youngme E. Moon and Michael I. Norton
Keywords:
Media
Moon, Youngme E., and Michael I. Norton. "(PRODUCT) RED Video (A) & (B)." Harvard Business School Video Supplement 509-724, March 2009.
- 25 May 2023
- Blog Post
6 Best Practices for Creating an Inclusive and Equitable Interview Process
HBS Professor Youngme Moon noted in an HBS After Hours Podcast, “There are so many industries that have a history of relying on the soft stuff, and the soft stuff has worked in...
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Keywords:
All Industries
- 16 Jun 2023
- Blog Post
Actively Addressing Unconscious Bias in Recruiting
“culture fit.” Resumes may be selected because of a shared alma mater, or because of an unconscious bias to one name over another. Or, a candidate may be selected over others because “I could see myself hanging out with them after work.” As HBS View Details
Keywords:
All Industries
- February 2022
- Case
Paul Polman
By: Elizabeth A. Keenan, Youngme Moon and Susie Ma
Over his 40-year career, Paul Polman had led some of the world’s largest consumer goods companies, making his biggest mark as CEO of Unilever—a multi-national corporation that produced everything from soap to soup. Polman was also well-regarded as a leader in corporate...
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Keywords:
Marketing;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Leadership;
Corporate Accountability;
Personal Development and Career;
Corporate Social Responsibility and Impact;
Ethics;
Values and Beliefs;
Social Issues;
Philanthropy and Charitable Giving
Keenan, Elizabeth A., Youngme Moon, and Susie Ma. "Paul Polman." Harvard Business School Case 322-098, February 2022.
- January 2005
- Supplement
Intel Commercials
By: Youngme E. Moon and Christina L. Darwall
Presents 14 Intel television commercials.
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Moon, Youngme E., and Christina L. Darwall. "Intel Commercials." Harvard Business School Video Supplement 505-708, January 2005.
- 01 Dec 2011
- News
Reimagining the MBA
discipline as our case method courses,” says Youngme Moon, senior associate dean and chair of the MBA Program, and the Donald K. David Professor of Business Administration. She worked with the 10-member...
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- August 2002 (Revised June 2006)
- Case
Great Dakota Bank: Online Banking
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank...
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Keywords:
Banks and Banking;
Internet and the Web;
Customer Relationship Management;
Consumer Behavior;
Demand and Consumers;
Technological Innovation;
Customer Value and Value Chain;
Customer Satisfaction;
Management;
Service Operations;
Banking Industry
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
- 27 Apr 2021
- Blog Post
There Are No HBS People, Just People Who Happen to Go to HBS
and exposed me to more people who were wildly passionate about their careers. Like HBS Professor Youngme Moon who shared with us that she became an Uber driver to better...
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- May 2021
- Teaching Note
Zeynep Ton: The Good Jobs Strategy
Teaching Note for HBS Case No. 921-703.
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- 20 Dec 2019
- News
The 19 Musts of 2019
with Professor Youngme Moon and Professor Felix Oberholzer-Gee), of the podcast After Hours MUST LISTEN NPR’s Up First “Ten minutes of thoughtful...
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- May 2021
- Teaching Note
Megan Ming Francis: Leadership and Racial Injustice
Teaching Note for Multimedia Case No. 921-701.
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- June 2021
- Teaching Note
Bozoma Saint John: Leading with Authenticity and Urgency
Teaching Note for HBS Case No. 921-708.
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- 01 Sep 2008
- News
Entrepreneurship Program in Fourth Year
globalizes, we need to give back, and pedagogy happens to be something we’re good at,” observes HBS professor Howard Stevenson, who cochaired the program with HBS senior lecturer Mike Roberts and professor...
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- July 2000 (Revised May 2002)
- Case
Gateway: Moving Beyond the Box
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
Gateway has opened retail stores to differentiate itself from its competitors (e.g., Dell). Describes how the company has created an excellent service experience, but has struggled financially as a result.
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Keywords:
Transition;
Change Management;
Valuation;
Service Operations;
Service Delivery;
Distribution Channels;
Computer Industry;
Electronics Industry;
United States
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Gateway: Moving Beyond the Box." Harvard Business School Case 601-038, July 2000. (Revised May 2002.)
- 11 Dec 2014
- News
Fashion's Retail Revolution
field trips. “Department stores were the arbiters of fashion,” says Rajiv Lal, the Stanley Roth, Sr. Professor of Retailing at HBS, whose current research looks at the uncertain future of today’s department stores. Then, you were likely...
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- 25 Sep 2009
- News
Are You Being Served?
came to the forefront. HBS certainly played a role with its studies of customer-relationships management. The “service-profit chain” that Professors Heskett, Sasser, and Schlesinger made prominent in the 1980s contributed new thinking, as...
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- 11 Jan 2021
- News
Strengthening Democracy
of the U.S. Capitol Was a Breach of Trust, by Professor Sandra Sucher and Shalene Gupta "Reflections on the Tumult in Washington D.C.," Professors Youngme Moon, Felix...
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