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  • 11 Jun 2001
  • Research & Ideas

E-Commerce Unplugged

In this excerpt, Nohria and Leestma outline the challenges and rewards awaiting businesses that target the mobile-commerce customer. The best place to start? Develop a thorough knowledge of consumer behavior.The race for dominance in... View Details
Keywords: by Nitin Nohria & Marty Leestma
  • 23 Sep 2013
  • Research & Ideas

Status: When and Why It Matters

evidence that buyers are willing to place a premium on status, holding constant quality and the reputation for quality." What sounds easy in theory may be difficult in practice, however: "Look around and you may be hard-pressed... View Details
Keywords: by Dina Gerdeman
  • 05 May 2003
  • What Do You Think?

Is This a Golden Era for Marketing Productivity?

we should be experiencing a resurgence of productivity in marketing, measured in terms of less waste in advertising, more clearly focused sales effort, and fewer product, service, and brand failures. However, it also raises interesting... View Details
Keywords: by James Heskett
  • 27 May 2008
  • Sharpening Your Skills

Sharpening Your Skills: Thinking About Global

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered Are global brands effective? How should I think about strategy in a flat... View Details
  • 20 Jun 2017
  • First Look

First Look at New Research and Ideas, June 20

uncover in the data. We show that inventors were highly educated and that father’s income and education were important intergenerational transmission channels. Inventors tended to migrate to places that were conducive to innovation, and... View Details
Keywords: Sean Silverthorne
  • 05 Jan 2009
  • Research & Ideas

Most Popular Articles and Working Papers 2008

are not entirely mysterious. In fact, marketers of successful brands regularly draw on a rich assortment of insights excavated from research into basic frames or orientations we have toward the world around us, according to HBS professor... View Details
Keywords: by Staff
  • 19 Apr 2004
  • Research & Ideas

Ground-Floor Opportunities for Retail in India

Rangan brought together veterans of the retail world to share strategies for cashing in on what could be a new wave of organized retail in India. The discussion took place April 4 at the India Business Conference at HBS. Kishore Biyani... View Details
Keywords: by Julia Hanna; Consumer Products; Retail
  • 18 Oct 2016
  • First Look

October 18, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=51714 Harvard Business School Case 517-035 Dwyane Wade In July 2016, while on his annual China tour to help promote the sportswear brand Li-Ning, basketball superstar Dwyane Wade and his... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2019
  • Research & Ideas

Brick-and-Mortar Stores Are Making a Comeback

retail. Q: What’s different about the physical storefront in this renaissance of retail? Jill Avery: There’s a lot of experimentation around what a store is and what it could do. In this new worldview, a store has to create a branded... View Details
Keywords: by Jen McFarland Flint; Retail
  • 03 Mar 2015
  • First Look

First Look: March 3

on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather goods brand that specialized in... View Details
Keywords: Sean Silverthorne
  • 22 May 2012
  • First Look

First Look: May 22

compete on the basis of brands and reputation, and in sectors where companies' products significantly depend upon extracting large amounts of natural resources. Download the paper: http://www.hbs.edu/research/pdf/12-035.pdf The... View Details
Keywords: Sean Silverthorne
  • 30 Jan 2019
  • What Do You Think?

Who Will Measure up to These Two Remarkable Leaders?

obituaries 40 years from now? Who will we credit with turning an entire global industry upside down in a way that delivered unbelievably low costs as well as differentiated product/service performance to Customers, a great place to work... View Details
Keywords: by James Heskett; Air Transportation; Financial Services
  • 24 Mar 2015
  • First Look

First Look: March 24

their funds on demand even if consumption takes place later. Capitalized institutions serving overoptimistic depositors emerge in equilibrium even if depositors and bank owners have identical preferences and investment opportunities.... View Details
Keywords: Sean Silverthorne
  • 14 Aug 2018
  • First Look

First Look at New Research and Ideas, August 14, 2018

cost of moving to the suburbs. I find that black in-migration imposed a strong, negative fiscal externality on receiving places by lowering property values and, mechanically, reducing tax revenues. Unable or unwilling to raise tax rates,... View Details
Keywords: by Sean Silverthorne
  • 13 Oct 2015
  • Research & Ideas

Does Business Get Done the Same Way in Emerging and Developed Countries?

markets. Sean Silverthorne: When we think of developing economies or countries, instability is often seen as a negative. Should you build a business in a place where the rule of law is suspect? But Hamdi Akın seemed to have thrived in the... View Details
Keywords: by Sean Silverthorne
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social media in virtual worlds, social... View Details
Keywords: Martha Lagace
  • 10 Nov 2014
  • HBS Case

How Restaurants in Lima and Copenhagen Became Best in the World

constraints?" But that can't be done elsewhere because of the importance of local ingredients. They could do different local ingredients, but then it would have to be a place with enough of a deep culinary tradition where the... View Details
Keywords: by Michael Blanding; Food & Beverage
  • 13 Apr 2010
  • First Look

First Look: April 13

by deviating frequently and in predictable ways from the recommendations offered by a centralized capacity planning model. Finally, we document that these discretionary capacity supply decisions exhibit a strong learning effect whereby experienced operating managers... View Details
Keywords: Martha Lagace
  • 10 Jan 2018
  • Research & Ideas

Working for a Shamed Company Can Hurt Your Future Compensation

iPhoto In the blink of an instant, a corporate brand can turn from sterling to tarnished. Just ask Volkswagen or Wells Fargo—two prestigious names that have become associated with scandal in recent years, and now become synonymous with... View Details
Keywords: by Michael Blanding; Financial Services
  • 25 Nov 2008
  • First Look

First Look: November 25, 2008

asked to consider whether entry into web services by Amazon, which had established its brand in retail, represented a prudent move by the company. The case provides an opportunity to highlight the benefits of AWS's variable pricing for... View Details
Keywords: Martha Lagace

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