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Show Results For
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All HBS Web
(623)
- People (2)
- News (210)
- Research (322)
- Multimedia (1)
- Faculty Publications (57)
- 26 Nov 2019
- News
The Ritual Effect
partners. Like a Swiss Army knife, rituals can be used to produce whatever emotional or psychological effect is needed most. He refers to this remarkable versatility as “the ritual effect.” FUTURE SCOPE Professor Norton notes how the science of ritual answers such...
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Keywords:
rituals
- 19 Apr 2004
- Research & Ideas
Birth of the American Salesman
industries that traditionally invested heavily in salesmen—insurance, automobiles, office machines, branded foods, and pharmaceuticals—did so because they believed salesmen were effective and persuasive in creating demand. American...
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by Laura Linard
- 12 Feb 2013
- First Look
First Look: Feb. 12
the costs and benefits of land placed under different uses. Policy scenarios then determine the amount of land under each land use and the implications for costs, benefits, and carbon emissions. A "low-carbon development...
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Sean Silverthorne
- 28 Nov 2005
- Research & Ideas
Unilever: Transformation and Tradition
Currently a Unilever brand can be found in one out of every two households in the world. This book has related how these brands came to form part of the everyday life of so many people as the world...
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- January 2009 (Revised June 2010)
- Case
Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture
By: Ranjay Gulati
Customer centricity has been an important part of the culture at Cisco Systems since its inception. While part of this is attributable to values put in place by the founders and retained by subsequent management, it is also closely interwoven with its organizational...
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Keywords:
Customer Satisfaction;
Organizational Design;
Organizational Structure;
Organizational Change and Adaptation;
Change Management;
Organizational Culture;
Research and Development;
Job Cuts and Outsourcing;
Employees;
Brands and Branding;
Customer Relationship Management;
Business Units
Gulati, Ranjay. "Cisco Systems (2001): Building and Sustaining a Customer-Centric Culture." Harvard Business School Case 409-061, January 2009. (Revised June 2010.)
- 10 Jan 2012
- First Look
First Look: January 10
case:http://cb.hbsp.harvard.edu/cb/product/512026-PDF-ENG Branding Yoga Rohit Deshpandé, Kerry Herman, and Annelena LobbHarvard Business School Case 512-025 Yoga, an ancient discipline, has become popular worldwide. The marketing of yoga...
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Sean Silverthorne
- 02 Aug 2011
- First Look
First Look: August 2
manufacturer to a world leader in R&D, marketing, and design, with a brand more valuable than Pepsi, Nike, or American Express. Fewer still would have predicted the success of the path it has taken. For two decades now, Samsung has...
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Sean Silverthorne
- 11 Oct 2023
- News
Soldier On
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in...
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- 28 Jan 2008
- Research & Ideas
Billions of Entrepreneurs in China and India
diasporas, and how entrepreneurial activity is reshaping both countries for the better. Martha Lagace: Why did you choose the title Billions of Entrepreneurs? Tarun Khanna: The title captures the ferment that is taking place in both China...
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by Martha Lagace
- 08 Apr 2019
- Sharpening Your Skills
The Life of Luxury and How to Sell It
lucrative but often confusing dynamics of the luxury market. Harvard Business School researchers have studied the trends to answer a number of questions. Does a prestige brand like Longchamp dilute its aura by selling an affordable...
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- 10 Jan 2023
- Op-Ed
Time to Move On? Career Advice for Entrepreneurs Preparing for the Next Stage
it’s like to lead a larger team at scale. Or perhaps you were great at building a social media campaign, but want to learn more about the broader elements of marketing and brand functions. What do you wish to leave behind? Consider...
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by Julia Austin
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
business administration. STRATEGY Tip: Confront unknown unknowns in your strategic planning The term VUCA originated in the US War College to describe situations that are volatile, uncertain, complex, and ambiguous. In this world, "unknown unknowns" can emerge that...
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by Sean Silverthorne
- 12 Aug 2019
- Research & Ideas
How Scale Changes a Manager's Responsibilities
does one lead at your company? How do you give feedback? How do you establish an inclusive culture, develop employees, and create a great place to work? Your job is to answer these questions and provide managers the support and tools...
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by Julia Austin
- Web
Credential of Leadership, Impact, and Management in Business | HBS Online
digital tools and data-informed leadership to execute, innovate, and work smarter Identify what makes a successful personal brand to establish your own Gain frameworks and in-demand skills from a business curriculum with breadth and depth...
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- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the easy connections they...
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- 10 Nov 2015
- Blog Post
Using an MBA for a Career Change
is hyped up to be, and Nasty Gal was a hip brand in downtown LA. It felt quite the opposite of my Deloitte days. I liked the work and culture, but wanted a faster pace of work. I wanted to have a lot of clients who would push me and be...
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- 22 Feb 2023
- Blog Post
Meet the Disability Advocacy and Affinity Group (DAAG)
can amplify them and give them greater reach. Whether you experience a physical, learning, mental, sensory, or developmental disability, or are the caretaker of someone with a disability, you have a place and a voice here! We aim to work...
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- 09 Oct 2001
- Research & Ideas
Driven: How Human Nature Shapes Organizations
will be engaged in every item of behavior that takes place at work. Likewise, all the other people engaged with the focal organization—its customers, its shareholders and creditors, its suppliers, its neighbors and its regulators—will...
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by Paul Lawrence & Nitin Nohria
- 21 Apr 2015
- First Look
First Look: April 21
relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show...
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Carmen Nobel & Sean Silverthorne
- 01 Nov 2011
- First Look
First Look: Nov. 1
believe that they are more than money-making machines: they are a vehicle for advancing societal goals. They deliver more than just financial returns; they also build enduring institutions. At great companies researched for this article, institutional logic takes its...
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Sean Silverthorne