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- Faculty Publications (38)
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- All HBS Web (347)
- Faculty Publications (38)
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
operatives getting out in the communities and face-to-face contacts. Phone banks were de-emphasized. "It was a historic moment for the 2008 and 2012 elections in the way ground troops were utilized," Chung...
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by Dina Gerdeman
- 23 Dec 2009
- News
In the Zone
“There’s a strong conviction throughout the organization that you can’t work here unless you believe that all kids have the potential to succeed,” Scopaz says during a quick phone call. “I wanted to stay beyond my fellowship year because...
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- 25 Sep 2009
- News
Are You Being Served?
private-sector customer service? After all, it wasn’t so long ago that letters or phone calls to virtually any state agency might simply go unanswered. (And truth be told, the private sector often wasn’t much better.) After my...
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- 01 Mar 2015
- News
Research Brief: Political Capital
campaigns, weighing the size of the candidates’ ground game in the area against the number of ad impressions in each respondent’s region. The findings showed that the more partisan the voter, the more likely they were to respond to face-to-face efforts like door...
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- 01 Sep 2006
- News
Notebook
if you walk into Best Buy and purchase a cell phone, we run your credit score and activate the account so you can walk out with a phone that’s ready to use. We tie together the retailers that sell digital services with the providers of...
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- Profile
Tuce Zengin Van den Eynde
leadership training with G.E. — a high-level program that took her to Istanbul, London, and Paris — Tuce experienced a significant shift in scale when her FIELD 2 assignment took her team to Chennai, India, where they advised a fruit-juice stand View Details
- 22 Nov 2011
- News
A Storybook Beginning
Valley. At the same time, Worldreader is busy raising money and working with publishers to expand the list of titles that can be downloaded via Africa’s cell phone network. As the organization scales up, Risher says he is relying heavily...
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- 26 Jun 2013
- Op-Ed
A Roadmap for Afghanistan’s Economic Future
Uzbek energy and gas to India in particular. So, how can a job-creating infrastructure be created efficiently to reverse the country's precipitous decline? First, leverage existing successes. Roshan, for example, is a rags-to-riches mobile View Details
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by Tarun Khanna
- 10 Nov 2008
- Research Event
Social Media Leads the Future of Technology
set the context for the ensuing discussion. Today, millions of Web users generate free content, and we are witnessing an "explosion" in video and cell phone use, he continued, with more than 100 million smartphones already in...
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by Martha Lagace
- 01 Jun 2012
- News
Social Enterprise Start-Ups Recognized for Bold Ideas
start-up in Bangalore cofounded by CEO Sidhant Jena (MBA 2011), has developed a mobile phone attachment that will enable patients to test their blood sugar and seamlessly transmit the results to a physician or nurse for appropriate...
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- 09 Jun 2015
- First Look
First Look: June 9, 2015
changed competitive environment the company faced in smartphones and mobile phones. The strategy shift would include transitioning Nokia's phone operating system to Microsoft Windows and closing View Details
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Sean Silverthorne
- 01 Jun 2014
- News
In My Humble Opinion: Jan Swartz (MBA 1996)
cruise-director cheeriness. "It's a 24/7 business, with ships sailing every day, everywhere in the world," Swartz says by phone from her office in Valencia, California. "Our ships are small cities." Time on the road: 10 days a month. "We...
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- 01 Mar 2019
- News
The HBS Fund
operators in the United States were only able to glean a general estimate of location from mobile calls, thus hampering response times. Now, thanks to technology developed by RapidSOS, calls received from most Android View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
You can't see them, but we've all used "software platforms" over the last few decades, whether they are embedded in the Windows operating system, a cell phone, or game machine. In a new book, the authors term software platforms...
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- 15 Dec 2015
- News
Lovepop Woos The Sharks
and then we were watching the real-time Google Analytics graph. It’s really interesting to see what the active users on the site looked like based on what was happening on the show. And when they cut to commercial—when we were just thinking about the offer—right then,...
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- 01 Sep 2009
- News
Home from the Sea
the news with a record-setting trimaran voyage from San Francisco to Boston. Before long, I was on the phone with him, arranging an interview that produced a lengthy feature article in the December 1993 Bulletin. Last spring, Wilson made...
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- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
explain how we have arrived at this point, he says: Businesses everywhere are short staffed, and call volumes are at record levels, so the human-to-call ratio doesn’t work in the customer’s favor. Plus, with wages as high as they are, staffing the View Details
- 25 Jul 2012
- News
Movie Magic
self-service kiosk system that evaluates and buys back used cell phones and MP3 players from consumers for cash. Found currently in southern California, Kaplan expects this concept to roll out as well. Kaplan recently returned to HBS for...
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- 01 Dec 2003
- News
Flex Time
sophisticated communication systems that include detailed weekly reports from UCC’s sales force and senior managers. As long as her days may be — talking on the phone with customers, following up on issues raised during a weekly...
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Manufacturing
- 11 Oct 2017
- Blog Post
Designing Internship Projects for Greater Impact
find a place to live, navigate transportation, and arrange for essentials like cell phone service. “Otherwise,” she says, “you waste the first few weeks just settling in.” 4. Establish practical goals: “Everyone wants View Details
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Entrepreneurship