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- All HBS Web (637)
- Faculty Publications (91)
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- 10 Jan 2018
- Research & Ideas
Working for a Shamed Company Can Hurt Your Future Compensation
iPhoto In the blink of an instant, a corporate brand can turn from sterling to tarnished. Just ask Volkswagen or Wells Fargo—two prestigious names that have become associated with scandal in recent years, and now become synonymous with... View Details
- 01 Nov 2016
- First Look
First Look - November 1, 2016
America Innovation Network By: Acemoglu, Daron, Ufuk Akcigit, and William R. Kerr Abstract— Technological progress builds upon itself, with the expansion of invention in one domain propelling future work in linked fields. Our analysis... View Details
Keywords: Sean Silverthorne
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
the most successful. Kost: Companies are used to controlling their brands and operations. But with user communities, companies need to strike a balance between influencing the group and stifling it. How do the best companies get it right?... View Details
Keywords: by Danielle Kost
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
substantial variation exists across organizations with regard to management, suggesting frictions in the broader diffusion of management knowledge. We argue that peer networks may allow for the diffusion of productive management across... View Details
Keywords: Carmen Nobel
- 25 Jan 2011
- First Look
First Look: Jan. 25
PublicationsThe Strategic Use of Brand Biographies Authors:Jill Avery, Neeru Paharia, Anat Keinan, and Juliet Schor Publication:Research in Consumer Behavior (forthcoming) Abstract We introduce the concept of a View Details
Keywords: Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=708051 UnME Jeans: Branding in Web 2.0 Harvard Business School Case 509-035 This case introduces emerging Web 2.0 social media in virtual worlds, social... View Details
Keywords: Martha Lagace
- 03 Jun 2008
- First Look
First Look: June 3, 2008
$60 million foundation operates through a range of networks, among funders and grantees, to achieve broad impact. Funder networks and foundations that work through a network approach are relatively uncommon... View Details
Keywords: Martha Lagace
- 16 May 2016
- HBS Case
Food Safety Economics: The Cost of a Sick Customer
an effort to differentiate by being more locally sourced and thereby fresher, as perceived by consumers, Chipotle was perhaps putting its brand at greater reputational risk.” Companies are increasingly outsourcing their food inspection... View Details
- 22 Feb 2011
- Research & Ideas
The Most Important Management Trends of the (Still Young) Twenty-First Century
including emerging economies like China, India, and Brazil. This list will continue to grow. A by-product of the intertwining of globalization and technology enabled networks is that events are no longer isolated, the impact of which was... View Details
Keywords: by Sean Silverthorne
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a series of six "filters" to answer this critical question. If a company is going to make the investment required to aggressively pursue an Internet opportunity, management needs to believe in each of the following: Online shopping will quintuple in the next... View Details
Keywords: by Peter Jacobs
- 28 Sep 2015
- Research & Ideas
Six Lessons from Mobile Money Ventures in Developing Countries
goods in their stores. “You have to make it clear why it is worth their time and money,” says Lal. A balanced approach to agent network growth is best. When growth is too fast, agents compete among a small group of customers, don’t make... View Details
- 24 Jan 2012
- First Look
First Look: Jan. 24
PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
Keywords: Sean Silverthorne
- 07 Apr 2009
- First Look
First Look: April 7, 2009
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=609089 Understanding Brands Harvard Business School Note 509-041 For many firms, the brands associated with their products and/or services are... View Details
Keywords: Martha Lagace
- 20 Jul 2015
- Research & Ideas
Globalization Hasn’t Killed the Manufacturing Cluster
began making hiking boots. The cluster later expanded into ski boots and sneakers, and drew investments from major brands like Nordica and Nike. Lead firms started offshoring production to cheaper economies like Romania and China,... View Details
- 13 Sep 2011
- First Look
First Look: September 13
(category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different effects of marketing instruments. Discrete... View Details
Keywords: Sean Silverthorne
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
and sometimes unique opportunities reflecting their passions. The result was increased brand differentiation and deeper collaborative ties between Mastercard and its bank and merchant partners. Purchase this case:... View Details
Keywords: Sean Silverthorne
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
must pay the cost of the marketplace, not the sellers. Sahlman: Scott, can you give us the short version of your career? Randall: After working at Procter & Gamble in brand management and in consumer packaged goods, I got into... View Details
- 20 Nov 2007
- First Look
First Look: November 20, 2007
therefore implies to manage the interaction with these interpreters, in order to access, share and internalize knowledge on product languages and influence shifts in socio-cultural models. Second, we propose a possible direction to scientifically investigate the... View Details
Keywords: Martha Lagace
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
the venture capital industry between 1995 and 2009 to determine how firms can create a distinct identity by setting themselves apart from high-status organizations within their industry. Specifically, he examined how a VC firm's position in a coinvestment View Details
Keywords: by Dina Gerdeman
- 11 Jul 2006
- First Look
First Look: July 11, 2006
the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne