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- All HBS Web (577)
- Faculty Publications (91)
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Research Services - Faculty & Research
industry and with expert reference support. Dissemination of research As an institution committed to impacting practice, HBS helps its faculty members disseminate their research via its impressive network of alumni, collaborators, and... View Details
- 08 Apr 2014
- First Look
First Look: April 8
Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details
Keywords: Sean Silverthorne
- 20 Jul 2010
- First Look
First Look: July 20
market share, but Knight's marketing approach had revolutionized the industry, his company had developed several ground-breaking shoe technologies, and Nike's brand had become one of the most recognizable in the world. In 1980, the same... View Details
Keywords: Martha Lagace
- Web
Topics - HBS Working Knowledge
(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
- Web
HBS - The year in Review
on-line research, and representing the School. Brand Identity Refreshed The new year brought a refresh to Harvard Business School’s iconic brand, the first in over a decade. In December, after nearly a year of research, design, and... View Details
- Web
Online Business Courses & Certifications | HBS Online
Subject Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks, 6-7 hrs/week Enroll by January 9 $1,850 Certificate Creating View Details
- 22 Dec 2015
- First Look
December 22, 2015
in primetime on network ABC's Thursday night, is plotting the future. One challenge she faces is to, as she put it, "solve the problem of writing and producing serialized dramas for broadcast network... View Details
Keywords: Carmen Nobel
- Web
Business History - Faculty & Research
consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a synthesizing framework that we call the... View Details
- Web
Europe - Global
Brand In this Cold Call podcast episode, HBS Professor Tiona Zuzul hosts a discussion on how Frank Cornelissen, founder of an esteemed artisanal Italian vineyard, faced a critical decision in 2018 when adverse weather conditions... View Details
- Web
2023 Reunion Presentations - Alumni
of Work Project. Slides Readings: Building from the Botton Up Hidden Networks The Partnership Imperative Navigating the Brave New World of Cryptocurrency Bankruptcy Professor Stu Gilson + More Info – Less Info In this session, corporate... View Details
- Web
Mid-US - Global
cofounded Uncle Nearest, a premium American whiskey brand created to honor the legacy of a formerly enslaved man, Nearest Green, who taught Jack Daniel the art of whiskey distillation. Since its launch, Uncle Nearest has become the... View Details
- Web
Human Behavior & Decision-Making - Faculty & Research
Research on Multiple Identities: Toward an Intrapersonal Network Approach By: Lakshmi Ramarajan Psychologists, sociologists, and philosophers have long recognized that people have multiple identities—based on attributes such as... View Details
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the... View Details
- Profile
Thomaz Galvao
Putting his ideals into action, Thomaz became the co-founder, in 2016, of the McKinsey Black Network in Brazil, an organization that grew from two consultants to sixteen in the two years he worked with the firm. After working at McKinsey,... View Details
- Web
Technology & Innovation - Faculty & Research
some time in the US and other advanced economies, are twice as likely to file pioneering patents once returned than migrants when arriving abroad. Finally, we find that the more central the GMIs in the network of inventors during the... View Details
- Web
HBS - The year in Review
with more than 200 MBA students from their regions in a pilot networking event. Dining Services Partner Affirmed As part of the broader effort to ensure excellence in its service partnerships, the School reviewed its Dining Services... View Details
- Web
My One Case: MBA Class of 2023 Looks Back - MBA
that has nothing to do with the network effects of a tech platform. The case was extremely important in highlighting why we should look deeply into businesses that employ frontline workers. These companies often use operating models that... View Details
- 05 Apr 2011
- First Look
First Look: April 5
Limits to Network Effects Authors:Hann Hałaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets rationally prefer a platform restricting choice rather than a platform that offers... View Details
Keywords: Sean Silverthorne
- 26 Feb 2008
- First Look
First Look: February 26, 2008
display promotions away from smaller revenue brands and toward larger ones following periods of poor financial performance, indicating the behavior is being driven by parties higher in the firm than the View Details
Keywords: Martha Lagace
- Web
Business & Environment - Faculty & Research
had to decide whether to invest in WSense, an Italian company whose products had the potential to revolutionize underwater communications, creating networks equivalent to Wi-Fi at sea. WSense’s innovations could capabilities that were... View Details