Filter Results
:
(531)
Show Results For
-
All HBS Web
(531)
- News (69)
- Research (421)
- Multimedia (1)
- Faculty Publications (194)
Show Results For
-
All HBS Web
(531)
- News (69)
- Research (421)
- Multimedia (1)
- Faculty Publications (194)
- July 1996 (Revised June 1998)
- Case
Gillette Indonesia
By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market.
View Details
Keywords:
Marketing Strategy;
Multinational Firms and Management;
Emerging Markets;
Forecasting and Prediction;
Product Marketing;
Consumer Products Industry;
Consumer Products Industry;
Indonesia
Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
- May 2010
- Case
Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy
By: Christopher A. Bartlett and Benjamin H. Barlow
Clayton Industries, a sixty-year-old U.S.-based firm in the HVAC industry (heating, ventilation, and air conditioning), with nearly $1 billion in revenues, has gradually built a presence in a number of countries, including several in Europe. Peter Arnell, previously...
View Details
Keywords:
Business Subsidiaries;
Multinational Firms and Management;
Organizational Structure;
Corporate Strategy;
Problems and Challenges;
Conflict and Resolution;
Sales;
Cross-Cultural and Cross-Border Issues;
Consumer Products Industry;
Consumer Products Industry;
Wisconsin;
Italy;
United Kingdom
Bartlett, Christopher A., and Benjamin H. Barlow. "Clayton Industries, Inc.: Peter Arnell, Country Manager for Italy." Harvard Business School Brief Case 104-199, May 2010.
- October 2022
- Supplement
The SAH Group: The Time is Right, Instructor Spreadsheet
By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded...
View Details
Keywords:
Growth Strategy;
Entrepreneurship;
Investment Decisions;
Growth Management;
Vertical Integration;
Distribution;
Competition;
Strategy;
Supply Chain;
Presentations;
Product Positioning;
Market Entry and Exit;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Tunisia
- 14 Nov 2007
- First Look
First Look: November 14, 2007
along with a camera and other features. By September 2007, just 74 days after the June launch of the iPhone, Apple and its mobile carrier partner AT&T Mobility had sold one million units. When Apple CEO Steve Jobs introduced the View Details
Keywords:
Martha Lagace
- December 2023 (Revised February 2024)
- Case
21Seeds: Taking Shots at Breakout Growth
21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved consumer segment in spirits—women, primarily in their 30s and 40s, many of whom were moms—and by following a...
View Details
Keywords:
Mergers and Acquisitions;
Business Startups;
Growth and Development Strategy;
Brands and Branding;
Product Positioning;
Distribution Channels;
Sales;
Food and Beverage Industry
Ofek, Elie, Julian De Freitas, Michael Moynihan, and Nicole Tempest Keller. "21Seeds: Taking Shots at Breakout Growth." Harvard Business School Case 524-008, December 2023. (Revised February 2024.)
- June 2014
- Case
Going Social: Durex in China
By: Mikolaj Jan Piskorski and Aaron Smith
When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese...
View Details
Keywords:
Distribution;
Multinational Firms and Management;
Internet and the Web;
Marketing Communications;
Brands and Branding;
Consumer Products Industry;
China
Piskorski, Mikolaj Jan, and Aaron Smith. "Going Social: Durex in China." Harvard Business School Case 714-430, June 2014.
- December 1992
- Case
BASF: Corporate Advertising for 1992
By: Stephen A. Greyser and Norman Klein
Describes BASF's corporate advertising program in the United States. In 1992, BASF's U.S. companies extended an existing corporate advertising campaign to continue to build awareness of the German-based multinational's corporate identity. The core theme of the campaign...
View Details
Keywords:
Advertising Campaigns;
Marketing Communications;
Brands and Branding;
Marketing Strategy;
Multinational Firms and Management;
Corporate Strategy;
Consumer Products Industry;
United States;
Germany
Greyser, Stephen A., and Norman Klein. "BASF: Corporate Advertising for 1992." Harvard Business School Case 593-021, December 1992.
- March 2016 (Revised May 2018)
- Case
Reinventing Best Buy
By: John R. Wells and Gabriel Ellsworth
On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast...
View Details
Keywords:
Best Buy;
Hubert Joly;
Renew Blue;
Showrooming;
Webrooming;
E-commerce;
E-Commerce Strategy;
Online Retail;
Multichannel Retailing;
Omnichannel;
Marketplaces;
Turnaround;
Consumer Electronics;
Consumer Electronics Accessories;
Appliances;
Stores-within-stores;
Store Experience;
Store Size;
Store Pickup;
Store Management;
Delivery;
Delivery Models;
Amazon;
Amazon.com;
Pricing Strategy;
Business Subsidiaries;
Business Units;
Business Growth and Maturation;
Business Model;
For-Profit Firms;
Customer Focus and Relationships;
Customer Satisfaction;
Entertainment;
Film Entertainment;
Games, Gaming, and Gambling;
Music Entertainment;
Television Entertainment;
Theater Entertainment;
Price;
Profit;
Revenue;
Geographic Scope;
Multinational Firms and Management;
Business History;
Cost;
Selection and Staffing;
Reports;
Technological Innovation;
Job Cuts and Outsourcing;
Human Capital;
Leading Change;
Business or Company Management;
Goals and Objectives;
Growth and Development;
Growth and Development Strategy;
Management Teams;
Brands and Branding;
Product Marketing;
Consumer Behavior;
Demand and Consumers;
Media;
Distribution;
Order Taking and Fulfillment;
Distribution Channels;
Infrastructure;
Product;
Service Delivery;
Service Operations;
Organizational Change and Adaptation;
Public Ownership;
Problems and Challenges;
Programs;
Groups and Teams;
Sales;
Salesforce Management;
Strategy;
Adaptation;
Business Strategy;
Competition;
Competitive Advantage;
Competitive Strategy;
Corporate Strategy;
Expansion;
Information Technology;
Information Infrastructure;
Information Technology;
Internet and the Web;
Mobile and Wireless Technology;
Internet and the Web;
Applications and Software;
Internet and the Web;
Mobile and Wireless Technology;
Resource Allocation;
Computer Industry;
Electronics Industry;
Entertainment and Recreation Industry;
Information Technology Industry;
Retail Industry;
Service Industry;
Technology Industry;
Telecommunications Industry;
Video Game Industry;
United States;
Minnesota;
Minneapolis;
Saint Paul;
St. Paul
Wells, John R., and Gabriel Ellsworth. "Reinventing Best Buy." Harvard Business School Case 716-455, March 2016. (Revised May 2018.)
- 11 Feb 2014
- First Look
First Look: February 11
Publications August 2013 American Journal of Managed Care The Impact of Electronic Health Record Use on Physician Productivity By: Adler-Milstein, Julia, and Robert S. Huckman Abstract—Objectives: To examine the impact of the degree of...
View Details
Keywords:
Sean Silverthorne
- February 1985 (Revised July 1986)
- Case
Applichem (A)
Applichem has six plants in different countries making the same chemical product. The purpose of this case is to allow students to think about what costs are relevant to management in this process industry environment, about how to define a comparison of costs and...
View Details
Keywords:
Business or Company Management;
Multinational Firms and Management;
Performance Productivity;
Operations;
Performance Improvement;
Chemical Industry
Flaherty, Marie-Therese M. "Applichem (A)." Harvard Business School Case 685-051, February 1985. (Revised July 1986.)
- 22 Nov 2023
- Research & Ideas
Humans vs. Machines: Untangling the Tasks AI Can (and Can't) Handle
Wharton School; Katherine Kellogg from MIT’s Sloan School of Management, and Hila Lifshitz-Assaf of Warwick Business School. Embedded inside a multinational consulting firm The researchers tested how 758 consultants—some 7 percent of...
View Details
- January 2004
- Article
Corporate Venturing: The Origins of Unilever's Pregnancy Test
By: Geoffrey Jones and Alison Kraft
The relative ability of different sizes of firm and organisational designs to develop and sustain dynamic capabilities in innovation and create new businesses remains a matter of contention. While Chandler among many others has emphasised the pre-eminent role of large...
View Details
Keywords:
Business Ventures;
Organizational Design;
Technological Innovation;
Business Startups;
Venture Capital;
Brands and Branding;
Multinational Firms and Management;
Product Development;
Product Launch;
Corporate Entrepreneurship;
Great Britain
Jones, Geoffrey, and Alison Kraft. "Corporate Venturing: The Origins of Unilever's Pregnancy Test." Business History 46, no. 1 (January 2004): 100–122.
- May 1994
- Case
Colgate-Palmolive: Managing International Careers
Colgate-Palmolive, the U.S.-based consumer products firm, has long emphasized international experience for its managers and has developed a comprehensive policy to manage expatriate assignments. The rise in dual-career families has made some managers reluctant to...
View Details
Keywords:
Business or Company Management;
Multinational Firms and Management;
Personal Development and Career;
Experience and Expertise;
Consumer Products Industry;
United States
Rosenzweig, Philip M. "Colgate-Palmolive: Managing International Careers." Harvard Business School Case 394-184, May 1994.
- Program
Agribusiness Seminar
constraints Leverage data and technology to improve decision making, operating efficiency, and responsiveness to customers Defend against commodification and drive profitability through product and marketing innovation Design robust,...
View Details
- 03 Jan 2007
- First Look
First Look: January 3, 2007
Working PapersCan Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The pricing of health products in the...
View Details
Keywords:
Sean Silverthorne
- 22 Dec 2015
- First Look
December 22, 2015
International Management Entrepreneurial Imagination and a Demand and Supply-side Perspective on the MNE and Cross-border Organization By: Jones, Geoffrey, and Christos Pitelis Abstract—This article explores the role of entrepreneurial imagination on the international...
View Details
Keywords:
Carmen Nobel
- 18 Feb 2009
- First Look
First Look: February 18, 2009
volume. The distinguishing operational characteristic of by-product synergy is that quantities of the primary product and by-product are linked, with production of the primary View Details
Keywords:
Martha Lagace
- 29 Feb 2024
- HBS Case
Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent
force for quite some time.” Beckham (right) and Authentic Brands CEO Jamie Salter (middle), pictured walking with Elberse, shared business insights with MBA students during a visit in October. (Image credit: Evgenia Eliseeva) Authentic Brands Group, a View Details
- 16 Oct 2012
- First Look
First Look: October 16
reversal of the state's policy towards private business from late 1978, and has grown rapidly since. While insurance as a concept and product has been a big success in post-reform China, the growth of the industry has created strong...
View Details
Keywords:
Sean Silverthorne
- June 1996
- Case
Becton Dickinson: Managing the Global Enterprise, 1996
Becton Dickinson, a U.S.-based maker of medical and diagnostic devices, has been organized into a mixed structure of U.S.-based divisions and country/region organizations. In 1995, three businesses shifted to become worldwide divisions, forcing a reexamination of the...
View Details
Keywords:
Organizational Change and Adaptation;
Business or Company Management;
Multinational Firms and Management;
Organizational Structure;
Medical Devices and Supplies Industry;
United States
Rosenzweig, Philip M. "Becton Dickinson: Managing the Global Enterprise, 1996." Harvard Business School Case 396-420, June 1996.