Publications
Publications
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(11,644)
- People (60)
- News (2,708)
- Research (6,111)
- Events (62)
- Multimedia (99)
- Faculty Publications (4,038)
- July 2002
- Article
Let's Put Consumers in Charge of Health Care
- February 1987 (Revised January 1989)
- Case
SmithKline Consumer Products: The Contac Relaunch
In March 1986, a tamperer contaminated CONTAC Cold Capsules, SmithKline Consumer Product's most popular product. To relaunch CONTAC after withdrawing it from the market, the management team had to present a plan of action to the corporation board. They knew CONTAC's 25... View Details
- 09 May 2008
- News
New Book Looks at Deep Metaphors and the Minds of Consumers
- April 1999 (Revised September 1999)
- Case
Compaq Computer: Consumer Notebook Group
By: David E. Bell and Ann Leamon
Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months... View Details
- Article
Consumer Promotions and the Acceleration of Product Purchases
By: Scott A. Neslin, Caroline Henderson and John A. Quelch
- 01 Jan 2013
- News
Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers
- 1981
- Article
A Consumer Based Approach for Establishing Priorities in Consumer Information Programs: Implications for Public Policy
By: Rohit Deshpandé and S. Krishnan
Although there exists substantial research on the style and format of consumer information programs, little attention has been devoted to the critical issue of whether consumers need new information at all. A conceptual approach to systematically assess this... View Details
- Article
Money, Time, and the Stability of Consumer Preferences
By: Leonard Lee, Michelle Lee, Marco Bertini, Gal Zauberman and Dan Ariely
- November 1996 (Revised October 1998)
- Case
Reynolds Metals Company: Consumer Products Division
Reynolds Consumer Products Division must decide whether to discontinue its program of case allowances in favor of discretionary trade dollars targeted for market development. View Details
- 02 Aug 2016
- Blog Post
The Making of An Internship: What Drives Students’ Interests
their respective organizations aligned with their passions. Accepting a summer internship at CVS Digital Innovation, Francesca Ioffreda touts how she hoped to find an internship that married her interest in the public sector and in a... View Details
Keywords: All Industries
- 2011
- Book
Moving Forward: The Future of Consumer Credit and Mortgage Finance
By: Nicolas P. Retsinas and Eric Belsky
The recent collapse of the mortgage market revealed fractures in the credit market that have deep roots in the system's structure, conduct, and regulation. The time has come for a clear-eyed assessment of what happened and how the system should be strengthened and... View Details
- Research Summary
Meaningful Work as the Recognition and Expression of Deeply Embedded Life Interests
A large part of my research efforts over the past twenty years has been focused on the understanding of meaning as the recognition and expression of "deeply embedded life interests", an aspect of the psychology of human personality that has a long tradition... View Details
Moving Forward: The Future of Consumer Credit and Mortgage Finance
The recent collapse of the mortgage market revealed fractures in the credit... View Details
- 26 Feb 2011
- News
Consumers Hold On to Products Longer
- January 1979 (Revised February 1987)
- Background Note
Note on Market and Consumer Research
Discusses scope of market and consumer research, steps in the research process, and how managers use research in marketing and decision-making. View Details
- January – March 2012
- Article
Bond Risk, Bond Return Volatility, and the Term Structure of Interest Rates
By: Luis M. Viceira
This paper explores time variation in bond risk, as measured by the covariation of bond returns with stock returns and with consumption growth, and in the volatility of bond returns. A robust stylized fact in empirical finance is that the spread between the yield on... View Details
- September 2015 (Revised February 2020)
- Case
Managing Consumer Touchpoints at Nissan Japan
By: Thales Teixeira, Nobuo Sato and Akiko Kanno
In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details