Publications
Publications
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(804)
- Faculty Publications (276)
- February 2004
- Supplement
Jack Welch at GE: 1981-2001 - The Evolution of a Chief Executive
By: Joseph L. Bower
A series of video clips of Jack Welch from 1981 to 2001 shows his development as a leader, the evolution of his management approach, and his consistency. View Details
- December 2003
- Teaching Note
Collabrys, Inc. (A)-The Evolution of a Startup (TN)
Teaching Note for (9-603-064). View Details
- November 2003 (Revised April 2010)
- Case
Flextronics International, Ltd.
By: Robert S. Huckman and Gary P. Pisano
Describes Flextronics' evolution from providing outsourced manufacturing services for original equipment manufacturers (OEMs) in the electronics industry to developing entire unbranded products for purchase by OEMs. In 2001, Flextronics began a development program that... View Details
- November 2003 (Revised November 2015)
- Case
Brazil at the Wheel
By: Geoffrey Jones
Taught in the second-year MBA elective on the Evolution of Global Business. Examines the costs and benefits of the Brazilian government's policies to encourage foreign multinationals to develop an automobile industry during the 1950s. A combination of incentives and... View Details
- November 2003 (Revised September 2016)
- Case
Creating Global Oil, 1900-1935
By: Geoffrey G. Jones and Daniel Wadhwani
Taught in the elective MBA course entitled The Evolution of Global Business. Examines the development of an international cartel in the oil industry in the 1920s and 1930s. Focuses on the decisions and actions of the leading multinational oil companies—particularly... View Details
- November 2003 (Revised December 2003)
- Case
Enabling Business Strategy with IT at the World Bank
By: F. Warren McFarlan and Brian DeLacey
World Bank IT provides services (communications, applications, video conferencing, knowledge sharing, distance learning, information sharing, client commerce, crisis management, etc.) on a global basis to the poorest countries in the globe via satellites. This case... View Details
- November 2003 (Revised September 2021)
- Case
Ivar Kreuger and the Swedish Match Empire
By: Geoffrey Jones and Ingrid Vargas
Taught in Evolution of Global Business. Globalization and corporate fraud are the central themes of this case on the international growth of Swedish Match in the interwar years. Between 1913 and 1932, Ivar Kreuger, known as the "Swedish Match King," built a small,... View Details
- November 2003 (Revised May 2016)
- Case
Weetman Pearson and the Mexican Oil Industry (A)
By: Geoffrey Jones and Lisa Bud-Freirman
Taught in the MBA Evolution of Global Business course, a business history course on the growth of multinationals. Explores the role of the British entrepreneur Weetman Pearson in developing the Mexican oil industry before 1914. Shows this entrepreneur's evolution from... View Details
- October 2003 (Revised April 2005)
- Case
Innovation Corrupted: The Rise and Fall of Enron
Presents an historical overview of Enron's rise and fall and summarizes what is currently known about (1) the evolution of Enron's business model, (2) the organizational processes Enron officials relied on to drive and monitor the business, (3) emergent behavior... View Details
- September 2003 (Revised January 2004)
- Case
Alessi: Evolution of an Italian Design Factory (A)
By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
Alessio Alessi, head of distribution at family-run Alessi S.p.A., is facing price and brand confusion among customers and is considering reorganizing Alessi's worldwide network of distributors. By describing the challenges facing Alessi, an internationally acclaimed... View Details
- September 2003 (Revised February 2004)
- Case
Alessi: Evolution of an Italian Design Factory (B)
By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
Since the 1970s, world-renowned architect and designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where... View Details
- September 2003 (Revised February 2004)
- Case
Alessi: Evolution of an Italian Design Factory (C)
By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
Supplements the (A) case. View Details
- September 2003 (Revised January 2004)
- Case
Alessi: Evolution of an Italian Design Factory (D)
By: Youngme E. Moon, Vincent Dessain and Anders Sjoman
Supplements the (A) case. View Details
- August 2003
- Case
Mercury Computer Systems: The Evolution from Integrated Technology to Open Standard
By: Rebecca Henderson and Nancy Confrey
For 20 years, Mercury Computer Systems has thrived, providing products and services that support ultrafast processing of real time data. Now Jay Bertelli, the CEO, faces a critical question: How can the firm compete once the standards on which its products are based... View Details
- August 2003 (Revised January 2004)
- Case
Board of Directors at The Coca-Cola Company, The
By: Jay W. Lorsch, Rakesh Khurana and Sonya Sanchez
Provides a history of the board of directors of the Coca-Cola Co. through 2003. Describes the evolution in the board's membership, practices, and structure and the role it played in the company's governance. Questions are raised about the relationship between the board... View Details
- February 2003 (Revised May 2008)
- Case
AFP Provida
By: Michael E. Porter, Arturo L. Condo and Andrea Prado
Describes the evolution of AFP Provida, one of the early entrants into the Chilean pension fund system established in 1981. By 1999, AFP Provida was not only the largest pension fund administrator in Chile, but also the largest in Latin America in terms of number of... View Details
- January 2003 (Revised September 2004)
- Case
Consulting by Auditors (B): The Compromise and its Fallout
By: Ashish Nanda
This case tracks the evolution from October 2000 to July 2001 of public debate, regulatory decisions, and firm perspectives on the subject of consulting by accounting firms. View Details
- December 2002 (Revised February 2005)
- Case
McKinsey and Company: An Institution at a Crossroads
By: Ashish Nanda
This case tracks McKinsey's evolution from its origin in 1926 to 2002, emphasizing the institutional heritage of the firm. It closes with a description of the challenges facing the firm's leadership in 2002. View Details