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Show Results For
-
All HBS Web
(776)
- People (6)
- News (129)
- Research (382)
- Events (2)
- Multimedia (2)
- Faculty Publications (207)
- 05 Nov 2010
- News
US watching Mass. fight on health costs
- Profile
Ebru Dorman
Ebru Dorman (MBA 1999) is deputy CEO of the largest private health care provider in Turkey, focused on improving the patient experience. She is also working to introduce the “softer skills” into the primary school curriculum.
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Lauren Rice
Lauren is a doctoral student in the Business Economics program. Her research interests include finance, development economics, health economics, and industrial organization. He graduated from Harvard College in 2020, where he studied Economics and...
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- March 2010 (Revised April 2014)
- Case
American Well: The Doctor Will E-See You Now
By: Elie Ofek and Ron Laufer
What is next for healthcare IT provider American Well, whose innovative Online Care technology allows physicians to deliver care to patients online in real time? Using American Well's platform, patients with non-emergency health concerns can communicate with physicians...
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Keywords:
Entrepreneurship;
Health Care and Treatment;
Technological Innovation;
Growth and Development Strategy;
Market Entry and Exit;
Service Delivery;
Online Technology;
Health Industry
Ofek, Elie, and Ron Laufer. "American Well: The Doctor Will E-See You Now." Harvard Business School Case 510-061, March 2010. (Revised April 2014.)
- December 2022 (Revised September 2024)
- Case
Sword Health
By: Regina E. Herzlinger, Annelena Lobb and Carin-Isabel Knoop
Virgilio “V” Bento, CEO of Sword Health—a startup that provided virtual physical therapy to patients in self-insured firms via AI and sensor technology with supervision by a physical therapist with a doctorate—considered how to increase its U.S. market share. To do so,...
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Keywords:
Business Growth and Maturation;
Competitive Strategy;
Health Industry;
Technology Industry
Herzlinger, Regina E., Annelena Lobb, and Carin-Isabel Knoop. "Sword Health." Harvard Business School Case 323-022, December 2022. (Revised September 2024.)
- August 2017
- Case
RoboTech: Storming into the U.S. Market
By: Christopher A. Bartlett, Rachel Gordon and John J. Lafkas
This case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative...
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Keywords:
Market Entry and Exit;
Diversification;
Product Launch;
Competitive Strategy;
Globalized Firms and Management;
Medical Devices and Supplies Industry;
Technology Industry;
Singapore;
United States
Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.
- February 2024
- Case
FIGS: Scrubbing the Status Quo
By: Jeffrey F. Rayport and Nicole Tempest Keller
In October 2023, FIGS had revolutionized the medical scrubs industry with its fashionable and functional designs, but the venture was at a critical juncture. The digitally native vertical brand (DNVB) had gone public in a successful IPO in 2021 and reached $500 million...
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Keywords:
Marketing Channels;
Corporate Strategy;
Business Growth and Maturation;
Business Model;
Decision Choices and Conditions;
Competitive Strategy;
Expansion;
Apparel and Accessories Industry;
Fashion Industry;
United States;
California;
Los Angeles;
Europe;
Canada
Rayport, Jeffrey F., and Nicole Tempest Keller. "FIGS: Scrubbing the Status Quo." Harvard Business School Case 824-062, February 2024.
- 13 Dec 2006
- Research & Ideas
Improving Public Health for the Poor
open competition. If it makes economic sense to deliver healthcare to someone who's poor, then people will compete to do that. If it's commercially viable, you actually address what today under the...
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- 11 Jul 2017
- News
A better way to measure the patient experience
- 09 Aug 2021
- Research & Ideas
OneTen: Creating a New Pathway for Black Talent
Last year, it took a teenager's 10-minute video of a Black man's murder to shine a light on the raw hostility that Black people face daily in America. George Floyd's death at the hands of a white police officer forced many to acknowledge the systemic racism that...
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- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then...
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Keywords:
Behavioral Segmentation;
Conjoint Analysis;
Demographic Segmentation;
Geographic Segmentation;
Market Opportunities;
Market Segmentation;
Marketing;
Marketing Strategy;
Psychographic Segmentation;
Unethical Marketing Practices;
United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- 29 May 2018
- News
How Amazon’s digital health moves could affect providers
- March 2019
- Case
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli and David Lane
DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in...
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Keywords:
Start-up Growth;
Startup;
Positioning;
Targeting;
Go To Market Strategy;
B2B2C;
B2B Vs. B2C;
Health & Wellness;
AI;
Machine Learning;
Female Ceo;
Female Protagonist;
Science-based;
Science And Technology Studies;
Ecommerce;
Applications;
DTC;
Direct To Consumer Marketing;
US Health Care;
"USA,";
Innovation;
Pricing;
Business Growth;
Segmentation;
Distribution Channels;
Growth and Development Strategy;
Business Startups;
Science-Based Business;
Health;
Innovation and Invention;
Marketing;
Information Technology;
Business Growth and Maturation;
E-commerce;
Applications and Software;
Health Industry;
Technology Industry;
Insurance Industry;
Information Technology Industry;
Food and Beverage Industry;
Israel;
United States
Israeli, Ayelet, and David Lane. "DayTwo: Going to Market with Gut Microbiome." Harvard Business School Case 519-010, March 2019.
- 22 Nov 2019
- Blog Post
Avant Ski Makes Turns in Ski Media Objectivity
It seems like a former life: Investment banking at Goldman Sachs. Healthcare equity research at Citi. Boutique leadership consulting for aspiring CEOs. While Morristown, New Jersey, native Alli Widman (MBA...
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- September 2007 (Revised January 2009)
- Case
Reading Rehabilitation Hospital: Implementing Patient-Focused Care (A) (Abridged)
By: Roy D. Shapiro
Reading Rehab Hospital has experimented with a popular concept in health care--patient-focused care--intended to increase quality and reduce costs by organizing care delivery around particular diagnoses or "service lines," rather than around the functions or...
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Keywords:
Health Care and Treatment;
Medical Specialties;
Quality;
Cost;
Management Practices and Processes;
Business Strategy;
Service Delivery;
Health Industry
Shapiro, Roy D. "Reading Rehabilitation Hospital: Implementing Patient-Focused Care (A) (Abridged)." Harvard Business School Case 608-070, September 2007. (Revised January 2009.)
- Research Summary
Innovation and Performance Improvement in Health Care
This stream of Professor Huckman's work examines how organizations delivering health care can structure and manage their activities to improve operational performance. It addresses issues including the impact of various forms of familiarity on performance, the impact...
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- 20 Jul 2021
- News
America's Medical Debt Is Much Worse Than We Think
- 28 Nov 2016
- News
What’s good for employee health is good for the company
- November 2021 (Revised December 2021)
- Case
Praava Health: A New Model for Bangladesh
By: Michael Chu
Launched in Dhaka, Bangladesh, in 2018, Praava Health (‘Praava’) delivered high-quality in-clinic primary and specialist care, backed by its own high quality diagnostic laboratories, imaging and pharmacy. Praava was founder Sylvana Sinha’s response to what she saw as a...
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Keywords:
Entrepreneurship;
Health Care and Treatment;
Investment Return;
Mobile and Wireless Technology;
Business Model;
Growth and Development Strategy;
Health Industry;
Bangladesh;
Asia
Chu, Michael. "Praava Health: A New Model for Bangladesh." Harvard Business School Case 322-067, November 2021. (Revised December 2021.)