Ford - Publications - Faculty & Research

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HBS - The year in Review

standards, and values of the School. The recipients were honored during the Class Day ceremony. The 2023 Award recipients were Reshma Kewalramani MD, FASN (GMP 18, 2015) CEO and President, Vertex Pharmaceuticals Depelsha Thomas McGruder MBA 1998 COO and Treasurer,... View Details

Profile

Joel Hurd

history multiple times but rarely gets any credit. Who was the founding dean of HBS? Edwin Gay from Detroit. Who showed Joseph Stalin how to industrialize the USSR? Henry Ford of Detroit. Who built the planes, tanks, and guns to win WW2?... View Details

22 Jul 2002
Research & Ideas

Is Performance-Based Pricing the Right Price for You?

Other industries as diverse as consulting, trucking, and heavy industrial services are seeing the same trend. Before explaining the benefits, drawbacks, and application of performance-based pricing, let us describe an example involving a complex relationship between... View Details

Keywords: by Benson Shapiro; Manufacturing

27 Apr 2016
Research & Ideas

How the FBI Reinvented Itself After 9/11

rendered them obsolete. Similarly, Gulati references Kodak (which failed to react quickly enough to the public demand for digital photography—even though its own researchers played a role in inventing the technology) and automakers like View Details

Keywords: by Carmen Nobel

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

and everywhere in between, "fundamental but highly controversial issues often are not surfaced," former Vietnam-era Secretary of Defense, Ford Motor Company president, and World Bank president Robert S. McNamara (HBS MBA '39)... View Details

Keywords: by Garry Emmons

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Advisory Board - Entrepreneurship

was purchased for approximately $1.1B by Ariba, where Mr. Burgstone served as Vice President and co-head of corporate development. He has also worked as a high-tech strategy consultant (semiconductor, telecom, online financial services), and in general management for... View Details

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Faculty - Creating Emerging Markets

Narayandas Edsel Bryant Ford Professor of Business Administration Research Interests : business marketing , customer focus , customer profitability analysis , customer relationship management , customer satisfaction Interviews Dr. Subhash... View Details

09 Jul 2020
Research & Ideas

It’s Time to Reset Decision-Making in Your Organization

information is significant and avoiding information overload. David J. Collis, the Thomas Henry Carroll Ford Foundation Adjunct Professor of Business Administration at Harvard Business School, and Michael G. Rukstad, the late senior... View Details

Keywords: by Boris Groysberg and Sarah Abbott

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

the internet. We wrote a series of Harvard Business School case studies between 2009 and 2011 exploring viral videos—United Breaks Guitars, the JK Wedding Dance, and how Ford used influencers to launch the Fiesta car. What struck us right... View Details

Keywords: by John Deighton and Leora Kornfeld

27 Feb 2019
Research & Ideas

The Hidden Cost of a Product Recall

American emissions tests. Volkswagen estimated that fines, repairs, and legal costs would total more than $30 billion. And worse, the company ceded its command of America’s diesel car market—producing more than one-third of the models available in 2015—to companies... View Details

Keywords: by Danielle Kost; Manufacturing; Consumer Products; Auto; Medical Devices & Supplies

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Buy Now, Pay Later: Cars on Time

market share in the 1920s. Ford, who believed that buying cars on credit was morally reprehensible, responded to GMAC with a surge in advertising and an unpopular program that encouraged customers to use their local Ford dealer as a... View Details

15 Dec 2023
News

The Musts of 2023

H. Clarke (MBA 1988/JD 1989): Teresa Clarke, JD MBA, MBA class of 1988. I have a good friend who went to the Law School, who ran the Ford Foundation's Global Human Rights Program. And he gave away hundreds of millions of dollars in every... View Details

15 Jun 2009
Research & Ideas

GM: What Went Wrong and What’s Next

centers into more nimble operations that can sustain its renewed brands far into the 21st Century. Nancy F. Koehn, James E. Robison Professor Of Business Administration: General Motors was formed in 1908, the same year Henry Ford brought... View Details

Keywords: by Staff; Auto

20 Aug 2014
Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

emulated? Anything that can contribute to social capital. The content must be easy to create but not as easy as photographing one's morning cappuccino. For example, someone in Toronto snapped a selfie with the controversial mayor Rob Ford. Overnight, hunting Rob View Details

Keywords: by John Deighton

25 Jun 2020
Blog Post

Harvard Business School Class of 2021 Student Profiles

planet.” HOME REGION Ann Arbor, MI UNDERGRAD EDUCATION University of Michigan PREVIOUS EXPERIENCE Ford Motor Company, University of Michigan, Tesla Motors, Inc., BMW Group AG, BMW Manufacturing, Sunventrix LLC HBS ACTIVITIES Heartland... View Details

14 Jul 2014
Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

Embodiments Of Ethnography Another way designers can gain fresh insights into their products is by observing consumers whose physical impediments make using them difficult. Engineers with Ford wore bodysuits that mimicked the vision and... View Details

Keywords: by Michael Blanding

31 May 2023
News

Alumni Achievement Awards 2023

Photographed by Susan Young; Edited by Julia Hanna MORE ON THE RECIPIENTS Read more about the 2023 recipients, and learn about past recipients. ALUMNI ACHIEVEMENT AWARDS SITE MORE ON THE RECIPIENTS Read more about the 2023 recipients, and learn about past recipients.... View Details

Keywords: leadership; management; work-life balance

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Case Studies - Social Impact Collaboratory

Ford Foundation (A) (220026) by Shawn Cole , Michael Norris and T. Robert Zochowski FEBRUARY 2020 (REVISED JANUARY 2022) Darren Walker and his staff have been preparing for months to present the final proposal for Mission Related... View Details

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Investing in Emerging Industries | Baker Library | Bloomberg Center | Harvard Business School

took off by the mid-1960s, and in 1956, along with a syndicate of other banks, Lehman Brothers made an initial public offering of the Ford Motor Company. Lehman Brothers also entered the field of commercial paper, issuing short-term debt... View Details

Person Page

Full Biography

By: Rohit Deshpande

Rohit Deshpandé is Sebastian S. Kresge Professor of Marketing at Harvard Business Schoolwhere he currently teaches in the Owner/President Management Program and in other executive education offerings. He has also taught global branding, international marketing, and... View Details

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