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All HBS Web
(1,324)
- People (4)
- News (270)
- Research (837)
- Multimedia (3)
- Faculty Publications (514)
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- December 2018 (Revised May 2019)
- Case
Bord Bia: Strategically Growing Irish Exports
By: Jose B. Alvarez, Forest L. Reinhardt and Emer Moloney
Agriculture was Ireland’s largest indigenous industry. Its agri-food sector was export driven, with almost 90% of production exported. Bord Bia was the Irish government agency charged with the promotion, trade development, and marketing of the Irish food, drink, and...
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Keywords:
Agribusiness;
Trends;
Disruption;
Communication Strategy;
Experience and Expertise;
Talent and Talent Management;
Public Sector;
Trade;
Education;
Food;
Geography;
Geographic Location;
Rural Scope;
Corporate Governance;
Government Administration;
Information;
Knowledge Dissemination;
Marketing Channels;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Planning;
Business and Government Relations;
Environmental Sustainability;
Public Opinion;
Business Strategy;
Diversification;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
Republic of Ireland;
United Kingdom;
Europe
Alvarez, Jose B., Forest L. Reinhardt, and Emer Moloney. "Bord Bia: Strategically Growing Irish Exports." Harvard Business School Case 519-043, December 2018. (Revised May 2019.)
- 10 Feb 2022
- Research & Ideas
Why Are Prices So High Right Now—and Will They Ever Return to Normal?
including food and beverages, health products, household items, electronics, and personal products like shampoo. As the researchers looked closely at what stores were carrying, it became clear that three...
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Keywords:
by Rachel Layne
- January 2022 (Revised November 2023)
- Case
Expanding the Culture of Learning at Kraft Heinz
By: Ashley V. Whillans and Carolyn Watson
The Kraft Heinz Company (KHC) was an American food company formed in 2015 by the merger of Kraft Foods Group, Inc and the H.J. Heinz Company. The company sold food products like Heinz Ketchup, Kraft Mac & Cheese, Kool-Aid, and Philadelphia cream cheese to supermarkets,...
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Keywords:
Learning;
Culture;
Work Culture;
Workplace Practices;
Mergers;
Mergers and Acquisitions;
Competitive Advantage;
Human Capital;
Training;
Performance Evaluation;
Growth and Development;
Personal Development and Career;
Employee Relationship Management;
Organizational Change and Adaptation;
Organizational Culture;
Food and Beverage Industry
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar.
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Keywords:
Brand Management;
Brand Equity;
Brand Communication;
Brand & Product Management;
Brand Building;
Brand Positioning;
Brand Storytelling;
Brand Strategy;
Brand Value;
Branding;
Marketing;
Advertising;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Food and Beverage Industry;
Food and Beverage Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- January 2024
- Case
Sprouts Farmers Market
By: Rajiv Lal, Forest L. Reinhardt and Natalie Kindred
Sprouts Farmers Markets (Sprouts) is a Phoenix, Arizona-based chain of 400-plus natural foods stores in 23 U.S. states and $6.4 billion in sales as of 2022. In its product assortment, brand image, and store environment, Sprouts emphasizes freshness, health, innovation,...
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Keywords:
Business Model;
Growth and Development Strategy;
Brands and Branding;
Strategic Planning;
Sales;
Business Strategy;
Expansion;
Retail Industry;
United States;
Arizona
Lal, Rajiv, Forest L. Reinhardt, and Natalie Kindred. "Sprouts Farmers Market." Harvard Business School Case 524-059, January 2024.
- 08 Nov 2016
- First Look
November 8, 2016
foods, which had previously been colored with dyes extracted from natural plants and organic minerals, helping them to achieve mass production and mass marketing. Color was easier to control, reproduce, and commoditize than other sensory...
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Keywords:
Sean Silverthorne
- December 2012
- Case
Chobani: Growing a Live and Active Culture
By: Joshua D. Margolis and Matthew Preble
Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market, and nearly 20% of the total yogurt market. The company's innovative approach to...
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- December 2023
- Case
Raízen: Helping to Decarbonize the World?
By: Gunnar Trumbull, Pedro Levindo, Daniel Tong and Rafaella Mazza
Raízen, the world’s largest sugar and ethanol producer, strived to find ways to expand the second-generation ethanol (E2G) market, which it pioneered. The company planned to invest R$24 billion (around $4.6 billion) in 20 production plants, with a total capacity to...
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Keywords:
Plant-Based Agribusiness;
Factories, Labs, and Plants;
Renewable Energy;
Environmental Sustainability;
Production;
Expansion;
Agriculture and Agribusiness Industry;
Energy Industry;
Brazil;
Europe;
North America;
United States;
Argentina;
Paraguay
Trumbull, Gunnar, Pedro Levindo, Daniel Tong, and Rafaella Mazza. "Raízen: Helping to Decarbonize the World?" Harvard Business School Case 724-014, December 2023.
- June 2015 (Revised October 2015)
- Case
High Liner Foods, 2015
By: John R. Wells and Galen Danskin
In 2015, Canadian-based High Liner Foods Ltd was one of North America's largest frozen fish processors with extensive shares of both the food service and retail channels in Canada, the USA and Mexico. With over C$1 billion in revenues, the company had grown four fold...
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- December 2014 (Revised October 2017)
- Case
Dow: Breakthroughs to World Challenges
By: Michael E. Porter, Mark R. Kramer and Annelena Lobb
Dow had adopted the "Breakthroughs to World Challenges" (BWC) program as part of its ten-year 2015 Sustainability Goals. BWC was an internal award recognizing products that effectively addressed one of five world challenges: energy and climate change, sustainable water...
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Porter, Michael E., Mark R. Kramer, and Annelena Lobb. "Dow: Breakthroughs to World Challenges." Harvard Business School Case 715-403, December 2014. (Revised October 2017.)
- 2014
- Other Teaching and Training Material
Marketing Reading: Segmentation and Targeting
By: Sunil Gupta
This Reading introduces two of the integral parts of any marketing strategy: segmentation and targeting. It covers, first, all of the methods, techniques, and variables with which a business first uncovers the full range of its potential customers and then...
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Keywords:
Behavioral Segmentation;
Conjoint Analysis;
Demographic Segmentation;
Geographic Segmentation;
Market Opportunities;
Market Segmentation;
Marketing;
Marketing Strategy;
Psychographic Segmentation;
Unethical Marketing Practices;
United States
Gupta, Sunil. "Marketing Reading: Segmentation and Targeting." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8219, 2014.
- November 2005 (Revised August 2007)
- Case
ConAgra Foods: The Next Chapter
By: Ray A. Goldberg and Mary L. Shelman
In 2005, CEO Bruce Rohde has almost completed the integration of ConAgra Foods' collection of 90 independent operating companies into a focused, value-added firm and was beginning to think about his successor. ConAgra had become the second largest food company and No....
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Keywords:
Change Management;
Corporate Strategy;
Leading Change;
Management Succession;
Strategic Planning;
Brands and Branding;
Food;
Agribusiness;
Product Marketing;
Management Teams;
Transformation;
Customer Focus and Relationships;
Food and Beverage Industry;
Food and Beverage Industry;
United States
Goldberg, Ray A., and Mary L. Shelman. "ConAgra Foods: The Next Chapter." Harvard Business School Case 906-409, November 2005. (Revised August 2007.)
- 2013
- Working Paper
Debating the Responsibility of Capitalism in Historical and Global Perspective
By: Geoffrey Jones
This working paper examines the evolution of concepts of the responsibility of business in a historical and global perspective. It shows that from the nineteenth century American, European, Japanese, Indian and other business leaders discussed the responsibilities of...
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Keywords:
Rachel Carson;
Sustainability;
Local Food;
Operations Management;
Supply Chain;
Business And Society;
Business Ethics;
Business History;
Corporate Philanthropy;
Corporate Social Responsibility;
Corporate Social Responsibility And Impact;
Environmentalism;
Environmental Entrepreneurship;
Environmental And Social Sustainability;
Ethics;
Globalization;
History;
Religion;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Africa
Jones, Geoffrey. "Debating the Responsibility of Capitalism in Historical and Global Perspective." Harvard Business School Working Paper, No. 14-004, July 2013.
- 25 Jun 2024
- Research & Ideas
Rapport: The Hidden Advantage That Women Managers Bring to Teams
research team studied the expansion of a leading food delivery platform and the resulting rise in fast-food sales to observe how managers adjusted worker staffing to handle spikes in demand. The team analyzed personnel and View Details
- December 1994 (Revised March 1996)
- Case
Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry
By: Nancy F. Koehn and Rebecca Voorheis
Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet...
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Keywords:
Product Marketing;
Market Design;
Industry Structures;
Public Ownership;
Problems and Challenges;
Opportunities;
Food and Beverage Industry;
Food and Beverage Industry;
United States
Koehn, Nancy F., and Rebecca Voorheis. "Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry." Harvard Business School Case 795-043, December 1994. (Revised March 1996.)
- January 2019
- Supplement
Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar...
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Keywords:
Brand Management;
Market Research;
Brand Positioning;
Value Proposition;
Consumer Products;
Fast Moving Consumer Goods;
Qualitative Methods;
Zaltman Metaphor Elicitation Technique;
ZMET;
Data Analysis;
Marketing;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Analytics and Data Science;
Analysis;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis." Harvard Business School Supplement 519-062, January 2019.
- March 2011
- Case
United Cereal: Lora Brill's Eurobrand Challenge
By: Christopher A. Bartlett and Carole Carlson
The case, set within the European organization of a giant multinational breakfast foods company, describes a launch decision for a new cereal product. As the case evolves, the decision has major strategic and organizational implications for Lora Brill, European VP. The...
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Keywords:
Subsidiaries;
Market Entry;
Multinational Corporations;
Strategy;
Business Subsidiaries;
Managerial Roles;
Multinational Firms and Management;
Organizational Design;
Organizational Structure;
Marketing Strategy;
Market Entry and Exit;
Product Launch;
Cross-Cultural and Cross-Border Issues;
Food and Beverage Industry;
Food and Beverage Industry;
Europe
Bartlett, Christopher A., and Carole Carlson. "United Cereal: Lora Brill's Eurobrand Challenge." Harvard Business School Brief Case 114-269, March 2011.
- December 2001 (Revised January 2002)
- Case
Nestle S.A.
By: Ray A. Goldberg and Hal Hogan
Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries.
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Keywords:
Brands and Branding;
Product Development;
Supply Chain Management;
Food;
Multinational Firms and Management;
Business Growth and Maturation;
Sales;
Food and Beverage Industry;
Food and Beverage Industry;
Switzerland
Goldberg, Ray A., and Hal Hogan. "Nestle S.A." Harvard Business School Case 902-419, December 2001. (Revised January 2002.)
- November 2005 (Revised April 2006)
- Case
Brazil Sugar and the WTO: Agricultural Reform in the European Union
By: Ray A. Goldberg, Kerry Herman and Irina Tarsis
Pedro de Camargo Neto, Brazil's secretary of trade and production for the Ministry of Agriculture, has won a WTO sugar decision for Brazil against the EU sugar policies. This case analyzes what this decision will mean to world food policies, especially those of the EU...
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Keywords:
Agribusiness;
Trade;
Governing Rules, Regulations, and Reforms;
Governing and Advisory Boards;
Policy;
Government and Politics;
Food and Beverage Industry;
Europe;
United States;
Brazil
Goldberg, Ray A., Kerry Herman, and Irina Tarsis. "Brazil Sugar and the WTO: Agricultural Reform in the European Union." Harvard Business School Case 906-408, November 2005. (Revised April 2006.)
- October 2013 (Revised February 2019)
- Case
Chobani: Growing a Live and Active Culture (Abridged)
By: Joshua D. Margolis and Matthew Preble
Hamdi Ulukaya, CEO of the Greek yogurt company Chobani, Inc., was reflecting on what explained his young company's meteoric rise. The company held over half of the U.S. Greek yogurt market and nearly 20% of the total yogurt market. The company's innovative approach to...
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Keywords:
Innovation;
Culture;
Growth Strategy;
Growth Management;
Yogurt;
Innovation Strategy;
Leadership;
Organizational Culture;
Entrepreneurship;
Marketing;
Growth and Development Strategy;
Agribusiness;
Food and Beverage Industry;
Food and Beverage Industry;
United States;
Canada;
Australia
Margolis, Joshua D., and Matthew Preble. "Chobani: Growing a Live and Active Culture (Abridged)." Harvard Business School Case 414-046, October 2013. (Revised February 2019.)