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- Faculty Publications (3,303)
Show Results For
- All HBS Web
(7,709)
- People (3)
- News (1,301)
- Research (4,872)
- Events (107)
- Multimedia (54)
- Faculty Publications (3,303)
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- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- Article
Four Things No One Will Tell You About ESG Data
By: Sakis Kotsantonis and George Serafeim
As the ESG finance field and the use of ESG data in investment decision-making continue to grow, the authors seek to shed light on several important aspects of ESG measurement and data. This article is intended to provide a useful guide for the rapidly rising number of... View Details
Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Reporting; Data Analytics; Sustainability; Sustainability Reporting; CSR; Transparency; Investment Management; Socially Responsible Investing; Sustainable Finance; Sustainable Development; Inclusion; Inclusive Growth; Corporate Social Responsibility and Impact; Corporate Accountability; Investment; Management; Climate Change; Corporate Governance; Diversity; Integrated Corporate Reporting
Kotsantonis, Sakis, and George Serafeim. "Four Things No One Will Tell You About ESG Data." Journal of Applied Corporate Finance 31, no. 2 (Spring 2019): 50–58.
- June 2008 (Revised October 2010)
- Case
Patient Flow at Brigham and Women's Hospital (A)
By: Anita L. Tucker and Jillian Alexandra Berry
Brigham and Women's Hospital challenged a team of physicians to improve patient flow from the Emergency Department to Intensive Care Units (ICUs). One of the team members, Selwyn Rogers, Director of the Surgical Intensive Care Unit (SICU) at Brigham and Women's... View Details
Keywords: Change Management; Health Care and Treatment; Service Operations; Business Processes; Performance Productivity; Conflict and Resolution; Health Industry; Massachusetts
Tucker, Anita L., and Jillian Alexandra Berry. "Patient Flow at Brigham and Women's Hospital (A)." Harvard Business School Case 608-171, June 2008. (Revised October 2010.)
- May 8, 2020
- Article
Which Covid-19 Data Can You Trust?
By: Satchit Balsari, Caroline Buckee and Tarun Khanna
The COVID-19 pandemic has produced a tidal wave of data, but how much of it is any good? And as a layperson, how can you sort the good from the bad? The authors suggest a few strategies for dividing the useful data from the misleading: Beware of data that’s too broad... View Details
Balsari, Satchit, Caroline Buckee, and Tarun Khanna. "Which Covid-19 Data Can You Trust?" Harvard Business Review (website) (May 8, 2020).
- September 2017 (Revised March 2018)
- Case
Great Lakes Banking Group: Data Management
By: Shane Greenstein and Christine Snively
In May 2016, Michael Rechtin, an expert in international data center law, advised global financial services firm Great Lakes Banking Group (GLBG) on its plans to upgrade its data centers. The bank’s data processing and storage systems were in need of an update, and... View Details
Greenstein, Shane, and Christine Snively. "Great Lakes Banking Group: Data Management." Harvard Business School Case 618-021, September 2017. (Revised March 2018.)
- 24 May 2017
- Working Paper Summaries
Digital Labor Markets and Global Talent Flows
- December 1994 (Revised September 2012)
- Background Note
Note on Valuing Equity Cash Flows
By: Timothy A. Luehrman
A technical note for advanced students on the topic of valuing highly-levered equity. Introduces the "equity cash flow" valuation methodology, shows how to use it, discusses the sources and signs of its built-in biases, and provides some guidance about when to use it. View Details
Luehrman, Timothy A. "Note on Valuing Equity Cash Flows." Harvard Business School Background Note 295-085, December 1994. (Revised September 2012.)
- December 2021
- Case
Burning Glass Technologies: From Data to Product
By: Suraj Srinivasan and Amy Klopfenstein
In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details
Keywords: Information Technology; Applications and Software; Digital Platforms; Internet and the Web; Strategy; Expansion; Business Strategy; Labor; Employment; Human Capital; Jobs and Positions; Job Design and Levels; Job Search; Human Resources; Selection and Staffing; Recruitment; Employees; Retention; Competency and Skills; Experience and Expertise; Talent and Talent Management; Analytics and Data Science; Business Model; Technology Industry; North and Central America; United States
Srinivasan, Suraj, and Amy Klopfenstein. "Burning Glass Technologies: From Data to Product." Harvard Business School Case 122-015, December 2021.
- Article
Why Doesn't Capitalism Flow to Poor Countries?
By: Rafael Di Tella and Robert MacCulloch
We show that capitalism is far from common around the world. Outside a small group of rich countries, heavy regulation of business, leftist rhetoric, and interventionist beliefs flourish. We relate these phenomena to the presence of corruption, with causality running... View Details
Keywords: Crime and Corruption; Voting; Economic Systems; Fairness; Governing Rules, Regulations, and Reforms; Emotions
Di Tella, Rafael, and Robert MacCulloch. "Why Doesn't Capitalism Flow to Poor Countries?" Brookings Papers on Economic Activity (Spring 2009): 285–321.
- October 2018 (Revised August 2023)
- Case
Safecast: Bootstrapping Human Capital to Big Data
By: Ethan Bernstein and Stephanie Marton
On March 11, 2011, at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean... View Details
Keywords: Citizen Science; Creative Commons; Open Data; Open Architecture; Volunteer-based Organization; Fukushima Daiichi Nuclear Power Facility; 311; Nuclear; Radiation; Crowdsourcing; Bgeigie; Geiger Counters; Kickstarter; Sustainability; Sustainable Business And Innovation; Design; Energy Generation; Social Entrepreneurship; Human Capital; Innovation and Invention; Crisis Management; Organizational Structure; Organizational Design; Information Technology; Business Model; Energy Industry; Technology Industry; Japan; North and Central America; Europe
Bernstein, Ethan, and Stephanie Marton. "Safecast: Bootstrapping Human Capital to Big Data." Harvard Business School Case 419-033, October 2018. (Revised August 2023.)
- 07 Feb 2008
- Working Paper Summaries
Attracting Flows by Attracting Big Clients: Conflicts of Interest and Mutual Fund Portfolio Choice
- 03 Sep 2024
- Research & Ideas
Is It Even Possible to Dam the Flow of Misleading Content Online?
the amount of false information flowing on their platforms; the specter of the January 6, 2021, attack on Congress hangs heavy over the debate. But Kominers and Shapiro say the... View Details
- December 1996 (Revised November 2006)
- Background Note
General Mills, Inc.: Appendix of Comparable Company Data
By: William J. Bruns Jr.
Financial ratios for comparable companies to be used in conjunction with an analysis of the General Mills Annual Report. View Details
Bruns, William J., Jr. "General Mills, Inc.: Appendix of Comparable Company Data." Harvard Business School Background Note 197-037, December 1996. (Revised November 2006.)
- Research Summary
Capital flows in a Globalized Economy: The Role of Policies and Institutions (joint with Sebnem Kalemli-Ozcan and Vadym Volosovych)
By: Laura Alfaro
We describe the patterns of international capital flows in the period 1970-2000. We then examine the determinants of capital flows and capital flow volatility during this period. We find that institutional quality is an important determinant of capital flows.... View Details
- February 1992 (Revised March 1992)
- Case
Telefonica de Argentina S.A.: Analysis of Limited Data
By: David F. Hawkins
Hawkins, David F. "Telefonica de Argentina S.A.: Analysis of Limited Data." Harvard Business School Case 192-079, February 1992. (Revised March 1992.)
- 2007
- Chapter
Capital Flows in a Globalized World: The Role of Policies and Institutions
By: Laura Alfaro, Sebnem Kalemli-Ozcan and Vadym Volosovych.
Alfaro, Laura, Sebnem Kalemli-Ozcan, and Vadym Volosovych. "Capital Flows in a Globalized World: The Role of Policies and Institutions." In Capital Controls and Capital Flows in Emerging Economies: Policies, Practices, and Consequences, edited by Sebastian Edwards. National Bureau of Economic Research Conference Report. University of Chicago Press, 2007. (Also NBER Working Paper No. 11696.)
- 2004
- Working Paper
Capital Flows in a Globalized World: The Role of Policies and Institutions
By: Laura Alfaro, Sebnem Kalemli-Ozcan and Vadym Volosovych
Alfaro, Laura, Sebnem Kalemli-Ozcan, and Vadym Volosovych. "Capital Flows in a Globalized World: The Role of Policies and Institutions." Harvard Business School Working Paper, No. 05-054, December 2004. (Also NBER Working Paper No. 11696.)
- September 1969 (Revised June 1976)
- Case
Control Data Corp. (D)
Set in 1965, at a time when the company's mix of "sales" was shifting increasingly to customer leasing of its computers, the student is asked to evaluate possible revisions in the policies for depreciating the cost of a leased computer. View Details
Vancil, Richard F. "Control Data Corp. (D)." Harvard Business School Case 170-036, September 1969. (Revised June 1976.)
- January 1983 (Revised January 1998)
- Background Note
Note on Analyzing BGIE Data
Introduces students to the process of data analysis in Business, Government, and the International Economy (BGIE) cases. Uses examples from Selected U.S. Statistics: Part I. View Details
Rukstad, Michael G. "Note on Analyzing BGIE Data." Harvard Business School Background Note 383-094, January 1983. (Revised January 1998.)