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  • Web

Student Experience - Case Method Project

About Student Experience 2ms The feedback from high-school students in the Case Method Project has been strikingly positive. Participants speak excitedly about the opportunity to study college-level material in a way that is accessible... View Details
  • Summer 2017
  • Article

Copyright Enforcement: Evidence from Two Field Experiments

By: Hong Luo and Julie Holland Mortimer
Effective dispute resolution is important for reducing private and social costs. We study how resolution responds to changes in price and communication using a new, extensive dataset of copyright infringement incidences by firms. The data cover two field experiments... View Details
Keywords: Copyright; Law Enforcement; Lawsuits and Litigation; Cost
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  • 29 Oct 2015
  • News

How to Design (and Analyze) a Business Experiment

  • September 2017 (Revised December 2017)
  • Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details
Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry
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  • March 2013
  • Article

Advertising's New Medium: Human Experience

By: Jeffrey F. Rayport
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
Keywords: Customers; Advertising
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  • 2011
  • Other Teaching and Training Material

Immersion Experience Program Note: Brazil

By: Aldo Musacchio, Thales S. Teixeira, Stephanie Galloway, Cassie Bordeau and Felix Oberholzer-Gee
Companies visited: Allied Advanced Technologies, BrasilAgro, Clearsale, Dafiti.com.br, Globo, Groupon Brazil, Insper, JGP Investimentos, LIGHT, Maracana Stadium, Petrobras S.A., Vale S.A. View Details
Keywords: Brazil
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  • 02 Feb 2011
  • News

Airgas — A Natural Experiment

  • 29 Sep 2023
  • News

Optimizing the Hybrid Learning Experience

  • 13 Dec 2018
  • Video

The Research Associate Pre-Doctoral Experience

  • Jan 04 2013
  • Testimonial

GMP: The Living Group Experience

  • Article

Productivity Orientation and the Consumption of Collectable Experiences

By: Anat Keinan and Ran Kivetz
This research examines why consumers desire unusual and novel consumption experiences and voluntarily choose leisure activities, vacations, and celebrations that are predicted to be less pleasurable. For example, consumers sometimes choose to stay at freezing ice... View Details
Keywords: Experience and Expertise; Innovation and Invention; Marketing Strategy; Consumer Behavior; Performance Productivity
Related
  • August 1983
  • Supplement

Learning from a Consulting Experience (B)

By: Arthur N. Turner
Keywords: Experience and Expertise; Consulting Industry
Related
  • January 2010
  • Article

The Role of Experience in the Gambler's Fallacy

By: Greg Barron and Stephen Leider
Recent papers have demonstrated that the way people acquire information about a decision problem, by experience or by abstract description, can affect their behavior. We examined the role of experience over time in the emergence of the Gambler's Fallacy in binary... View Details
Keywords: Experience and Expertise; Decision Making; Forecasting and Prediction; Knowledge Acquisition; Outcome or Result; Game Theory; Prejudice and Bias
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  • 25 Mar 2021
  • Research & Ideas

Steer Clear of the Blind Spots That Derail Experiments

Should companies let employees keep working remotely after the COVID-19 pandemic ends? Assessing the impact of remote work has involved a lot of guesswork for business leaders, but it doesn’t have to be that way. Consider the Chinese travel company Ctrip, now known as... View Details
Keywords: by Danielle Kost
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or service experiences have enough pizzazz to wow customers,... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 04 Aug 2014
  • Video

Andres Sarmiento describes his experience founding a technology start-up

  • August 1983
  • Case

Learning from a Consulting Experience (A)

By: Arthur N. Turner
Keywords: Consulting Industry
Related
  • 02 Aug 2023
  • HBS Conference

Conference on Field Experiments in Strategy

  • 07 Jul 2022
  • Blog Post

Pathlight: Reimagining the Developer Onboarding Experience

over one million unfilled engineering roles in the US and the average tenure is only two years. The stakes are higher than ever to retain and hire software talent. As we studied and experimented in the journey of bringing software... View Details
  • 17 May 2022
  • Cold Call Podcast

Delivering a Personalized Shopping Experience with AI

Keywords: Re: Jill J. Avery