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- All HBS Web (669)
- Faculty Publications (145)
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- 22 Nov 2010
- Research & Ideas
Seven Strategy Questions: A Simple Approach for Better Execution
demands for resources—from business units, support functions and external partners—require a method for judging whether the allocation choices you have made are optimal. Therefore, the most critical strategic decision for any business is...
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by Robert Simons
- 24 Jan 2005
- Research & Ideas
Rethinking Activity-Based Costing
now possible through an approach that we call time-driven ABC, which we have successfully helped more than 100 client companies implement, including those described in this article. In the revised approach, managers directly estimate the resource View Details
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by Robert S. Kaplan & Steven R. Anderson
- Article
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption
By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask...
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Keywords:
Food;
Labels;
Consumer Behavior;
Interpersonal Communication;
Motivation and Incentives;
Health Industry;
Food and Beverage Industry
Schwartz, Janet, Jason Riis, Brian Elbel, and Dan Ariely. "Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption." Health Affairs 31, no. 2 (February 2012): 2399–2407.
- 2023
- Working Paper
The Complexity of Economic Decisions
By: Xavier Gabaix and Thomas Graeber
We propose a theory of the complexity of economic decisions. Leveraging a macroeconomic framework of production functions, we conceptualize the mind as a cognitive economy, where a task’s complexity is determined by its composition of cognitive operations. Complexity...
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Gabaix, Xavier, and Thomas Graeber. "The Complexity of Economic Decisions." Harvard Business School Working Paper, No. 24-049, February 2024.
- 24 Dec 2013
- First Look
First Look: December 24
environments and does not seem to be explained by measurement error. Third, difference in differences estimates with respect to the cost of effort, due to weather shocks and popular sport events, reveal that the observed difference...
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Carmen Nobel
- Research Summary
Overview
By: Anywhere Sikochi
Having grown up in a developing country, Professor Sikochi’s research focus is driven by a desire to understand how capital flows to firms and entrepreneurs with the ultimate goal to help build capital markets in the developing economies. To this end, he conducts... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
improves financial performance on measures such as profitable investments at the individual portfolio-company level and overall fund returns. And even though associating with similar people can have social benefits for those people, it...
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Dina Gerdeman
- June 28, 2011
- Article
Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates
By: Katherine L Milkman, John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
We evaluate the results of a field experiment designed to measure the effect of prompts to form implementation intentions on realized behavioral outcomes. The outcome of interest is influenza vaccination receipt at free on-site clinics offered by a large firm to its...
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Keywords:
Behavioral Economics;
Nudge;
Libertarian Paternalism;
Public Health;
Flu Shot;
Behavior;
Consumer Behavior;
Health Care and Treatment;
Cognition and Thinking
Milkman, Katherine L., John Beshears, James J. Choi, David Laibson, and Brigitte C. Madrian. "Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates." Proceedings of the National Academy of Sciences 108, no. 26 (June 28, 2011): 10415–10420.
- September 2011
- Module Note
Orientation to Leadership Intelligence Days, 2011
By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to...
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Keywords:
Budgets and Budgeting;
Borrowing and Debt;
Investment Return;
Resource Allocation;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Online Technology;
Beauty and Cosmetics Industry
Margolis, Joshua D., and Anthony J. Mayo. "Orientation to Leadership Intelligence Days, 2011." Harvard Business School Module Note 412-057, September 2011.
- 24 Jan 2023
- Research & Ideas
Passion at Work Is a Good Thing—But Only If Bosses Know How to Manage It
longer and harder to show they are committed. On the other hand, what they are asked to do may not always align with their own passions, or may make it more challenging for them to focus on what they care about. This uncertainty, the authors write, "places added View Details
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by Sean Silverthorne
- March 2014
- Teaching Note
Oral Rehydration Therapy
By: Nava Ashraf and Natalie Kindred
This Teaching Note accompanies the case "Oral Rehydration Therapy" (911-035). The case highlights the puzzlingly high rate of diarrhea-related child mortality in developing countries despite the existence of a simple, effective treatment: oral rehydration therapy...
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- 11 Jul 2017
- First Look
First Look at New Ideas and Research, July 11
the world that will exist at that time. The navy is clear eyed about the challenges climate change poses. It knows that the effects of a warmer world will expand the geographic scope of its mission and increase demand for its military and...
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Sean Silverthorne
- 05 Jul 2022
- What Do You Think?
Have We Seen the Peak of Just-in-Time Inventory Management?
distribution channel. Fluctuating demand at the retail level would generate exaggerated fluctuations—a “whipsaw” effect—in expected demand and inventory planning at the back end, or manufacturing level, in...
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- 07 Jan 2019
- Research & Ideas
The Better Way to Forecast the Future
Grushka-Cockayne, that executives should adopt a similar approach when it comes to using probability forecasts of business-critical issues; for example, the likelihood that product demand will increase by a given percentage next quarter....
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- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
maximizing productivity? How do we help employees with work/life balance?” “How to keep people engaged and connected and OPTIMISTIC in appropriate measure while so many have so many competing personal and business and health and family...
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by Boris Groysberg and Robin Abrahams
- 19 Aug 2008
- First Look
First Look: August 19, 2008
blurring by retailers have generally increased both inventory levels and gross profit dollars across retail segments. Download paper: http://www.hbs.edu/research/pdf/08-078.pdf New Framework for Measuring and Managing Macrofinancial Risk...
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Sean Silverthorne
- 14 Oct 2014
- First Look
First Look: October 14
behave like money. We first present a simple model where households demand money services, which are supplied by three types of claims: deposits, Treasury bills, and asset-backed commercial paper (ABCP). The model provides predictions for...
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Sean Silverthorne
- 03 Oct 2005
- Research & Ideas
The Box Office Power of Stars
owned by Cantor Index Holdings, mimics a real supply-and-demand-based stock exchange like the NYSE. HSX acts as the market maker—its technology is set up so that when there is high demand for a certain stock, prices will automatically go...
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- September–October 2013
- Article
The Dynamic Advertising Effect of Collegiate Athletics
By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over...
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Keywords:
Choice Modeling;
Entertainment Marketing;
Heterogeneity;
Panel Data;
Structural Modeling;
Rights;
Analytics and Data Science;
Higher Education;
Ethics;
Consumer Behavior;
Advertising;
Sports;
Advertising Industry;
Education Industry
Chung, Doug J. "The Dynamic Advertising Effect of Collegiate Athletics." Marketing Science 32, no. 5 (September–October 2013): 679–698. (Lead article. Featured in HBS Working Knowledge.)
- 28 Feb 2013
- Working Paper Summaries