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  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

collaborative, and characterized by public and private partnerships. Those who are responding to society's needs are succeeding; those who are not are losing out. The food system's greatest growth area is the developing world, where millions of small-scale producers,... View Details
Keywords: Dina Gerdeman
  • Web

Research - Behavioral Finance & Financial Stability

Research Research Invisible Primes: Fintech Lending with Alternative Data By: Marco Di Maggio , Dimuthu Ratnadiwakara & Don Carmichael MAR 2022 Will the use of alternative data to assess borrowers’... View Details
  • January 2019
  • Supplement

Understanding the Brand Equity of Nestlé Crunch Bar (B): Data Analysis

By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Luckily, an old consumer research study on the Nestlé Crunch Bar... View Details
Keywords: Brand Management; Market Research; Brand Positioning; Value Proposition; Consumer Products; Fast Moving Consumer Goods; Qualitative Methods; Zaltman Metaphor Elicitation Technique; ZMET; Data Analysis; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Marketing Communications; Analytics and Data Science; Analysis; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; North America; Italy
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  • Web

Technology & Operations Management - Faculty & Research

wisdom, organizations should rapidly react to technological advances, new market dynamics, and shifting consumer preferences. But in practice this is nearly impossible to pull off, because the environment is evolving much faster than... View Details
  • 26 Jun 2018
  • First Look

New Research and Ideas, June 26, 2018

their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and... View Details
Keywords: Dina Gerdeman
  • 06 Jun 2024
  • Blog Post

Revolutionizing Wellness: Kate Twist (MBA 2008) Shapes the Future of Consumer Health Brands

consumer research around the world to understand what people hoped their skincare products could do,” Twist explained. “I was also fortunate to learn from and be developed by several HBS alums (every leader... View Details
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

https://www.hbs.edu/faculty/Pages/item.aspx?num=52745 June 28, 2017 Harvard Business Review Patent Trolling Isn’t Dead—It’s Just Moving to Delaware By: Cohen, Lauren, Umit G. Gurun, and Scott Duke Kominers Abstract—No abstract available. Publisher's link:... View Details
Keywords: Sean Silverthorne
  • 12 Mar 2006
  • Research & Ideas

New Research Explores Multi-Sided Markets

Andrei Hagiu is on the vanguard of a new field of business research that explores the dynamics of multi-sided markets. Although these markets have been around a long time, they have not really been recognized as entities unique from other... View Details
Keywords: by Sean Silverthorne; Technology
  • 26 Mar 2019
  • First Look

New Research and Ideas, March 26, 2019

and fundamental to Kodak’s identity. In January 2016, Clarke and his executive team traveled to Las Vegas, Nevada, for the annual Consumer Electronics Show (CES) where the company unveiled a prototype of its new Super 8 camera—an analog... View Details
Keywords: Dina Gerdeman
  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Value A transnational brand is the corporate brand of firms that market globally in order to leverage economies of scale and scope, according to HBS professors Douglas Holt, John Quelch, and co-author Earl Taylor of Research... View Details
Keywords: by Working Knowledge editors
  • Web

Running Jobs - Research Computing Services

Compute Cluster Running Jobs 4ms The most important goal for using the HBSGrid is for running programs and scripts that might consume more resources than are available on your desktop or laptop. These sections will provide information to... View Details
  • 29 Jan 2019
  • First Look

New Research and Ideas, January 29, 2019

Accountability Increase Diversity? Evidence from IPOs By: Koning, Rembrand, and John-Paul Ferguson Abstract— Does public ownership improve employment diversity? Organizational researchers theorize that increased transparency to regulators... View Details
Keywords: Dina Gerdeman
  • Web

HBS Working Knowledge – Harvard Business School Faculty Research

World by Rachel Layne 04 JUN 2024 | Research & Ideas Consumers expect companies to do everything they can to protect their personal data, but breaches continue to happen at an alarming rate. Eva Ascarza and... View Details
  • 12 Jun 2018
  • First Look

New Research and Ideas, June 12, 2018

practices is important for understanding financial decision-making of households in dire circumstances as well as for setting appropriate consumer protection policies. We conduct a simple experiment in three sites in which we paid off... View Details
Keywords: Dina Gerdeman
  • Web

Scaling Work - Research Computing Services

, certain approaches with Rparallel or Rfuture , or others), one must also determine how the memory will be consumed for each fork/thread/process/branch of the code. If each has it's own copy of the data and data structures, then memory... View Details
  • Web

Business & Environment - Faculty & Research

behavior. Using scanner panel data from a single California location of a major grocery chain, and completely controlling for consumer heterogeneity, we demonstrate that bringing your own bags simultaneously increases purchases of... View Details
  • Fast Answer

Music & Activism: Market Research Resources

Demographics & Consumer Behavior Research Guide (Baker Library) Entertainment & Media Research Guide (Baker Library) FAQs Music Industry Statistics   Need... View Details
  • 23 Apr 2001
  • Research & Ideas

Market Research Meets the “People Factor”

Knowledge about a market is no cinch to acquire, of course. And though information may have been painstakingly collected, analyzed, and presented by market researchers, it faces an even greater hurdle when the researchers attempt to hand... View Details
Keywords: by Martha Lagace
  • Article

Why, When, and How Much to Entertain Consumers in Advertisements?: A Web-based Facial Tracking Field Study

By: Thales Teixeira, Rosalind Picard and Rana el Kaliouby
The presence of positive entertainment (e.g., visual imagery, upbeat music, humor) in TV advertisements can make them more attractive and persuasive. However, little is known about the downsides of using too much entertainment. This research focuses on why, when, and... View Details
Keywords: Face-tracking; Entertainment; Television; Purchase Intent; Commercials; Facial Expressions; Marketing Communication; Advertising; Television Entertainment; Marketing; Advertising Industry
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  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

and Galanz, which has brought microwave ovens to millions of Chinese consumers previously considered too poor to buy such an appliance. What’s more, the essentials of development can be “pulled in” by market-creating innovators—and over... View Details
Keywords: Dina Gerdeman