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  • 21 Feb 2017
  • First Look

First Look at New Research: February 21

in its collection. The partnership also helps to expand the network of museum partners and potential donors. The study contributes to the understanding of co-marketing partnerships between commercial actors and arts organizations and... View Details
Keywords: Carmen Nobel
  • 20 Feb 2008
  • First Look

First Look: February 20, 2008

Piskorski Abstract This paper proposes a straightforward way of differentiating between central network positions that confer power and those that confer status. I argue that actors achieve high status by receiving numerous exchanges from... View Details
Keywords: Martha Lagace
  • 02 Mar 2015
  • Research & Ideas

‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat

associate knowledge with editorials, professional and customer reviews, and ratings systems. Expanding fulfillment networks get products to customers in increasingly shorter time windows, defeating any convenience advantage that category... View Details
Keywords: Re: Rajiv Lal; Retail
  • September 2000
  • Case

Intellectual Property Exchange (A), The

By: Lynda M. Applegate and Gavin Clarkson
As the marketplace for intellectual assets explodes, the mechanisms for liquidity and exchange have not kept pace. Bryan Benoit, partner at PricewaterhouseCoopers (PwC), believes that he has a solution. Working initially with a shoestring development budget, he has... View Details
Keywords: Global Strategy; Intellectual Property; Knowledge Management; Brands and Branding; Problems and Challenges; Networks; Internet
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  • 10 Nov 2008
  • Research Event

Social Media Leads the Future of Technology

electronic device nearby, and married couples usually do not share cell phones. Innovation will serve people who want simplicity of technology usage. As the network gets larger it becomes less relevant to individuals, she said, so people... View Details
Keywords: by Martha Lagace
  • 06 Oct 2003
  • Research & Ideas

The Growth of the Social Enterprise

relationship can range from loose to tight with respect to the financial and operational interactions between affiliates and the central organization. A loose affiliation generally refers to a network of organizations committed to... View Details
Keywords: by Carla Tishler
  • 02 Sep 2014
  • First Look

First Look: September 2

Abstract—Purpose-Understanding the Nobel Prize as a "true" heritage brand in a networked situation and its management challenges, especially regarding identity and reputation. Methodology-The Nobel... View Details
Keywords: Sean Silverthorne
  • 24 Jan 2012
  • First Look

First Look: Jan. 24

  PublicationsiPhones for Friends, Refrigerators for Family: How Products Prime Social Networks Authors:Lalin Anik and Michael I. Norton Publication:Social Influence (forthcoming). Abstract We show that priming consumers with products... View Details
Keywords: Sean Silverthorne
  • April 2010
  • Teaching Note

New Balance Athletic Shoe, Inc. (TN)

By: Robert S. Huckman
Teaching Note for [606094]. View Details
Keywords: Mergers and Acquisitions; Production; Strategy; Performance Improvement; Brands and Branding; Networks; Management; Consolidation; Competition; Opportunities; Apparel and Accessories Industry
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  • 14 Nov 2007
  • First Look

First Look: November 14, 2007

sectors beyond the original bath soap category. The development causes the brand team to take a fresh look at the clichés of the beauty industry. The result is the controversial Real Beauty campaign. As the campaign unfolds, Unilever... View Details
Keywords: Martha Lagace
  • 25 Jun 2019
  • Research & Ideas

The Powerful Strategic Tool Companies Should Not Try to Control

the most successful. Kost: Companies are used to controlling their brands and operations. But with user communities, companies need to strike a balance between influencing the group and stifling it. How do the best companies get it right?... View Details
Keywords: by Danielle Kost
  • 11 Jul 2006
  • First Look

First Look: July 11, 2006

the following century. Firms employed marketing and marketing strategies to diffuse products and brands internationally despite business, economic, and cultural obstacles to globalization. The process was difficult and complex. The... View Details
Keywords: Sean Silverthorne
  • 19 Sep 2006
  • First Look

First Look: September 19, 2006

the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry... View Details
Keywords: Sean Silverthorne
  • 01 Nov 2016
  • First Look

First Look - November 1, 2016

America Innovation Network By: Acemoglu, Daron, Ufuk Akcigit, and William R. Kerr Abstract— Technological progress builds upon itself, with the expansion of invention in one domain propelling future work in linked fields. Our analysis... View Details
Keywords: Sean Silverthorne
  • 23 Feb 2010
  • First Look

First Look: Feb. 23

http://hbr.org/product/handbook-of-leadership-theory-and-practice/an/12326-HBK-ENG Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters... View Details
Keywords: Martha Lagace
  • 21 Jul 2008
  • Research & Ideas

Solving the Marketing Resources Allocation Puzzle

to create a framework to help managers think about their allocation challenges. The result was published in a recent paper, "Allocating Marketing Resources". Brand managers can be confronted with a complex, daunting task, the authors... View Details
Keywords: by Sean Silverthorne
  • 23 Sep 2013
  • Research & Ideas

Status: When and Why It Matters

the venture capital industry between 1995 and 2009 to determine how firms can create a distinct identity by setting themselves apart from high-status organizations within their industry. Specifically, he examined how a VC firm's position in a coinvestment View Details
Keywords: by Dina Gerdeman
  • 02 Aug 2011
  • First Look

First Look: August 2

we found firm age to be positively associated with affect-based trust for partners of the same cultural ethnicity. We discuss theoretical and practical implications of this pattern of inter- and intra-cultural trust on international business and View Details
Keywords: Sean Silverthorne
  • 13 Jul 2010
  • First Look

First Look: July 13

http://www.hbs.edu/research/pdf/10-114.pdf Platforms and Limits to Network Effects (revised) Authors:Hanna Halaburda and Mikołaj Jan Piskorski Abstract We model conditions under which agents in two-sided matching markets would rationally... View Details
Keywords: Martha Lagace
  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

substantial variation exists across organizations with regard to management, suggesting frictions in the broader diffusion of management knowledge. We argue that peer networks may allow for the diffusion of productive management across... View Details
Keywords: Carmen Nobel

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