Filter Results:
(577)
Show Results For
- All HBS Web (577)
- Faculty Publications (92)
Show Results For
- All HBS Web (577)
- Faculty Publications (92)
- 14 Oct 2014
- First Look
First Look: October 14
Review Making Charity Pay By: Norton, Michael I., and Jill Avery Abstract—Companies are increasingly experimenting with the use of philanthropy to enhance consumer loyalty, brand awareness, and sales. But even highly creative approaches... View Details
Keywords: Sean Silverthorne
- Web
Employment Data Trends
1% <1% 1% <1% <1% Technology 20% 19% 19% 19% 16% Consumer Electronics 1% 1% <1% 1% <1% E-Commerce 2% 3% 2% 2% 2% Equipment / Hardware / Networking 0% <1% <1% <1% 0% Internet Services 5% 6% 6% 3% 4% Software 8% 5% 6% 5% 5% Other Technology... View Details
- Web
HBS - The year in Review
on-line research, and representing the School. Brand Identity Refreshed The new year brought a refresh to Harvard Business School’s iconic brand, the first in over a decade. In December, after nearly a year of research, design, and... View Details
- Web
Online Business Courses & Certifications | HBS Online
Subject Digital Marketing Strategy Professor Sunil Gupta Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic online environment. 7 weeks, 6-7 hrs/week Enroll by January 9 $1,850 Certificate Creating View Details
- Web
Research Services - Faculty & Research
industry and with expert reference support. Dissemination of research As an institution committed to impacting practice, HBS helps its faculty members disseminate their research via its impressive network of alumni, collaborators, and... View Details
- Web
Mid-US - Global
cofounded Uncle Nearest, a premium American whiskey brand created to honor the legacy of a formerly enslaved man, Nearest Green, who taught Jack Daniel the art of whiskey distillation. Since its launch, Uncle Nearest has become the... View Details
- Web
Topics - HBS Working Knowledge
(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds (7) Borrowing and Debt (14)... View Details
- Web
Europe - Global
Brand In this Cold Call podcast episode, HBS Professor Tiona Zuzul hosts a discussion on how Frank Cornelissen, founder of an esteemed artisanal Italian vineyard, faced a critical decision in 2018 when adverse weather conditions... View Details
- 20 Jul 2010
- First Look
First Look: July 20
market share, but Knight's marketing approach had revolutionized the industry, his company had developed several ground-breaking shoe technologies, and Nike's brand had become one of the most recognizable in the world. In 1980, the same... View Details
Keywords: Martha Lagace
- Web
Finance - Faculty & Research
Canadian Homescan Panel Data, we estimate that spending on discounts reduced the change in the average unit price by 4.1 percentage points, but expenditure switching to cheaper brands raised it by 2.8 percentage points. Keywords:... View Details
- 10 Dec 2013
- First Look
First Look: December 10
Brands The case explores the collateralization of intellectual property in a loan agreement between a highly leveraged apparel company and a large U.S. bank. Leveraging intangibles in the credit market is a new practice that has... View Details
Keywords: Sean Silverthorne
- 22 Dec 2015
- First Look
December 22, 2015
in primetime on network ABC's Thursday night, is plotting the future. One challenge she faces is to, as she put it, "solve the problem of writing and producing serialized dramas for broadcast network... View Details
Keywords: Carmen Nobel
- 13 Dec 2019
- Blog Post
All Is Well in Texas: How Julia Cheek Founded Her At-Home Lab Testing Startup, EverlyWell
HBS founded companies including Gilt Group and Birchbox. Julia had gone to Vanderbilt, where she majored in Economics and Psychology. When she started at HBS, she thought she would pursue a traditional corporate path, perhaps in brand... View Details
- 01 Dec 2023
- News
Rounding the Bend
toward circularity has been “an utter and complete lack of infrastructure,” Bolon observes. Looper Textile Co. was founded in 2023 to address that. A joint venture of the multinational fashion brand H&M Group and the European... View Details
- Web
Online Leadership and Management Courses | HBS Online
and challenge your worldview. Social Join a global community of business professionals. Learn from and network with peers before, during, and after your course. Ask questions, collaborate, give feedback, and share experiences and... View Details
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
of the case is to bring our research insights into the classroom,” Farronato says. “We want managers to know firsthand the many ways in which this kind of data can help luxury brands improve inventory and pricing decisions.” Balancing the... View Details
- Web
Business & Environment - Faculty & Research
had to decide whether to invest in WSense, an Italian company whose products had the potential to revolutionize underwater communications, creating networks equivalent to Wi-Fi at sea. WSense’s innovations could capabilities that were... View Details
- Web
Business History - Faculty & Research
consumers based on new green brand identities. Spring 2014 Article Charting Dynamic Trajectories: Multinational Firms in India By: Prithwiraj Choudhury and Tarun Khanna In this article, we provide a synthesizing framework that we call the... View Details
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
brand or product Website (61 percent); paid bills (56 percent); watched a video clip (51 percent); used a price comparison site (50 percent); listened to an audio clip (44 percent ). “Social networks and the... View Details
- Web
Advisory Board - Entrepreneurship
opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details