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Show Results For
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All HBS Web
(340)
- People (1)
- News (36)
- Research (254)
- Multimedia (2)
- Faculty Publications (81)
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest...
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podcasts
- Web
2022 Reunion Presentations - Alumni
world we all inhabit. Slides Navigating Early-Stage Ideas Associate Professor Hong Luo + More Info – Less Info This talk examines three strategies tackling the challenges of evaluating early-stage ideas: Flagship Pioneering, an integrated...
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- Web
Sustainable Business Strategy Course | HBS Online
Learn More about what you earn Syllabus 3 Modules, 20-25 Hours Download full syllabus 8 hrs Module 1 The Business Case for Action Understand the business case for change and how to analyze and assess industry disruptions to develop business models that create shared...
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- Web
Rare Disease Day – Small Numbers, Big Challenges… and Big Opportunities - Blog: Health Supplement
new technologies are at the forefront of the healthcare industry, the rare disease population cannot yet again be overlooked. About the author: Gabby Choi (MBA 2017) is a seasoned startup tech operator, focusing on go-to-market and business strategy, and View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Hi, this is Dan Morrell, host of Skydeck. In this episode, we’re going to be highlighting an episode of another HBS podcast: Climate Rising, which focuses on what businesses are doing, can do, and should do...
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- 11 Feb 2020
- Sharpening Your Skills
10 Rules Entrepreneurs Need to Know Before Adopting AI
Although adoption of artificial intelligence (AI) and machine learning (ML) for the enterprise is still in the early days, the technology has matured enough for entrepreneurs to start gathering inspiration and evaluating opportunities for...
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by Rocio Wu
- 23 Oct 2012
- First Look
First Look: October 23
year gains. We evaluate the performance of all policies under consideration using the same statistical and simulation tools and data as the U.S. policymakers use. Other case studies perform a sensitivity analysis (for instance,...
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Sean Silverthorne
- Web
Online Business in Society Courses | HBS Online
Evaluate environmental, social, and governance (ESG) factors, and measure and manage impact investments. 6 weeks, 5 hrs/week Enroll by September 19 $1,850 Certificate Power and Influence for Positive Impact Professor Julie Battilana...
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- 27 Nov 2000
- Research & Ideas
The Dynamics of Standing Still: Firestone Tire & Rubber and the Radial Revolution
production equipment, and Firestone increased its capital spending in tires in 1968 and 1969, retooling its factories to accommodate belted bias production.9 The records of Firestone's board meetings demonstrate no systematic evaluation...
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- 25 Jun 2013
- First Look
First Look: June 25
http://www.people.hbs.edu/amusacchio/Leviathan/toc.htm 2006 pub Inflated Applicants: Attribution Errors in Performance Evaluation by Professionals By: Swift, S. A., D. Moore, Z. Sharek, and F. Gino Abstract—When explaining others'...
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Anna Secino
- Career Coach
Nicole Ledoux
Nicole (HBS '08) is Co-founder/CEO of 88 Acres, a Consumer Products company in the Natural Food space. She has experience in brand building, business development, new product launch, fundraising & financing as well as manufacturing....
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Online Digital Marketing Strategy Course | HBS Online
CMO Changes in Distribution Show Hide Details Concepts DTC Brands: Fad or Disruption? DTC Brands: Innovations and Challenges, Part I DTC Brands: Innovations and Challenges, Part II Incumbent Responses Featured Exercises Evaluate...
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- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their...
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Budgets and Budgeting;
Misleading and Fraudulent Advertising;
Communication Intention and Meaning;
Brands and Branding;
Performance Evaluation;
Research and Development;
Segmentation;
Pharmaceutical Industry;
Boston
Rangan, V. Kasturi. "Boston Fights Drugs (A): Designing Communications Research." Harvard Business School Case 588-031, October 1987. (Revised November 1994.)
- 01 Oct 2001
- News
HBS Press Books in Brief
maintain that in order to survive, traditional multinationals must stop playing yesterday's global game — essentially creating a homegrown strategy and then projecting it around the world — and start competing the metanational way. The Infinite Asset: Managing View Details
- 01 Sep 2009
- News
Make the Most of HBS Alumni Resources
’95), board committees focused on four areas of interest to both alumni and the School: Brand Perception — offered the alumni perspective on the branding strategy being developed by Brian Kenny, the School’s...
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- 01 Jun 2012
- News
Noted & Quoted
“Trust your instincts 98 percent, your observations 50 percent, and your conclusions 25 percent.” —Zynga founder & CEO Mark Pincus (MBA 1993), discussing the entrepreneur’s need to balance data analysis and observation when evaluating...
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- 21 Jan 2009
- First Look
First Look: January 21, 2009
risks they present for brands. The case allows students to grapple with the strategic and tactical decisions that accompany marketing communications strategy and to combine information on consumer behavior with an understanding of brand...
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Martha Lagace
- 23 Sep 2013
- Research & Ideas
Status: When and Why It Matters
with central players because that signals you have the quality to solicit those relationships," Malter says. "But there comes the point at which you have to switch from partnering with the central players in your industry to being the central partner in your...
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by Dina Gerdeman
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details
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Carmen Nobel
- Profile
Anddria Clack
journey towards leadership, I wanted to develop the skills to evaluate critical business decisions in the face of uncertainty, ambiguity and environmental change, a situation that many leaders face on a daily basis. Concurrently, it was...
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