Brand Acquisition - Publications - Faculty & Research

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Systems Integration - Institute For Strategy And Competitiveness

treatment can be done in a regional facility closer to a patient’s home. The financial relationships in regional expansion programs has been trending toward increasing use of affiliation agreements and away from full mergers and View Details

21 Apr 2015
First Look

First Look: April 21

relationships with their competitors affect consumers' preferences. Through a series of experiments, we show that the competitive context in which a brand operates can affect consumers' purchase interest and purchase frequency. We show... View Details

Keywords: Carmen Nobel & Sean Silverthorne

November 2022 (Revised February 2024)
Case

The Globalization of Manchester City Football Group

By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein

This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details

Citation

Educators

Purchase

02 Nov 2022
News

Strong Finish

Heela Yang and Alicia Sontag Four years after its launch in 2015, the Brazilian-inspired beauty brand Sol de Janeiro was already profitable; its skin-tightening Bum Bum Cream had been Sephora’s top-selling skin care product for three... View Details

09 Oct 2001
Research & Ideas

Driven: How Human Nature Shapes Organizations

balancing the acquisitive and bonding drives sets up the second guiding principle for the leader: such a balance needs to be struck in every key relationship in the firm—within each primary work group, between all primary groups that are... View Details

Keywords: by Paul Lawrence & Nitin Nohria

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Advisory Board - Entrepreneurship

opportunities. He graduated from Kenyon College, has one daughter, and lives in Wellesley, MA. Marla Malcolm Beck (MBA 1998), Bluemercury Marla Malcolm Beck is the co-founder and CEO of Bluemercury Inc., a high-growth luxury beauty retailer and cosmetics View Details

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

09 Dec 2019
Research & Ideas

Identify Great Customers from Their First Purchase

Testing data on 13,000 shoppers To show how the model works, Ascarza and Padilla fed it some customer data supplied by an international retailer that sells its own brand of beauty products exclusively in its stores and on its website.... View Details

Keywords: by Kristen Senz; Retail; Service

22 Feb 2022
News

Breaking News

the Colorado Sun. The acquisition was backed by a mix of national and local impact investors. “While impact capital has made a huge difference in other social-problem areas, there has been no front door for impact capital in the news... View Details

Keywords: Jen McFarland Flint; illustration by Dana Smith; News, Library, Internet, and Other Services; Information

25 Apr 2024
News

Origin Stories

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. Where we come from and how we were raised has a profound effect on who we become. The recipients of this year’s Alumni Achievement Award grew up... View Details

22 Aug 2022
Research & Ideas

Can Amazon Remake Health Care?

at Harvard Kennedy School. Chandra spoke to the Gazette about Amazon’s latest gamble and what it may mean for consumers. Harvard Gazette: Given the size of its investment, what could Amazon’s recent acquisition of One Medical mean for the... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Health

05 Feb 2019
News

The First Five Years: Karan Shah (MBA 2016)

vehicles in the long term.” What are your short- and long-term goals for this work? “In the short term, I am working on integrating our latest acquisitions into the PCL group, introducing new products into our existing setup, establishing... View Details

10 Nov 2003
Research & Ideas

Globalization: The Strategy of Differences

acquisitions to build up scale because, for the leading global competitors, an R&D-to-sales ratio of at least 8 percent represented a significant source of scale economies. But he also implemented a production strategy that was... View Details

Keywords: by Pankaj Ghemawat

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Harvard Business School

president of Bestfoods, where was responsible for commercial management of branded food products (Knorr, Hellmann's, Mazola). He went on to help lead the turnaround of the Home & Office Papers division of International Paper. Vernon... View Details

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Courses by Faculty Unit - Course Catalog

Spring 2025 Q3Q4 3.0 Field Course: Business of the Arts (also listed under Marketing and General Management) Rohit Deshpande Henry McGee Spring 2025 Q3Q4 3.0 Field Course: Climate Solutions Lab Jim Matheson Spring 2025 Q3Q4 3.0 Field Course: Entrepreneurship through... View Details

25 Jun 2013
First Look

First Look: June 25

their career, want to run their own companies. This note looks at the funded search as a means to entrepreneurship through acquisition and describes the path to buy and run a business using debt and equity as a means of financing the... View Details

Keywords: Anna Secino

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2022 Reunion Presentations - Alumni

can organize the capital to complete an acquisition and have the ability to run the business as its CEO. This session introduces participants to this opportunity, and provides guidance to owners of smaller businesses who are interested in... View Details

30 Jan 2020
Research & Ideas

The Upside of Highlighting a Product's Downsides

Administration. “Those who choose the offering will engage with it more.” Equally important, the researchers found that in this context, identifying negatives prominently had an “insignificant effect” on customer acquisition rates.... View Details

Keywords: by Danielle Kost

16 Feb 2004
Research & Ideas

Marketing Wine to the World

addition, the supermarkets offer private label wines in Europe, while they generally do not in the United States. (The exception is Wal-Mart, which recently introduced a private label wine through an alliance with E&J Gallo.) The View Details

Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage

18 Jan 2018
News

Making a Mark in Multicultural Marketing

Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting Fortune 500 View Details

Publications