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  • 18 Sep 2013
  • Research & Ideas

Unspoken Cues: Encouraging Morals Without Mandates

or wrong. (An increasing interest in behavioral approaches to morality in US social sciences underlines such an individual view of morality.) In my mind, the counter-intuitive pairing of terms evoking... View Details
Keywords: by Sean Silverthorne; Education
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

also show that the internal control provisions of section 404 of Sarbanes-Oxley make royalty arrangements based on self-reporting more attractive. Download the paper: http://www.hbs.edu/research/pdf/07-100.pdf Toward a Theory of View Details
Keywords: Martha Lagace
  • January 2024 (Revised February 2024)
  • Exercise

Travelogo: Understanding Customer Journeys

By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
Related
  • 2010
  • Working Paper

Cognitive Barriers to Environmental Action: Problems and Solutions

By: Lisa L. Shu and Max Bazerman
We explore interventions at the individual level and focus on recognized cognitive barriers from behavioral decision-making literature. In particular, we highlight three cognitive barriers that impede sound individual decision making that have particular relevance to... View Details
Keywords: Decision Choices and Conditions; Judgments; Consumer Behavior; Environmental Sustainability; Cognition and Thinking; Prejudice and Bias
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    Anita Elberse

    Anita Elberse is the Lincoln Filene Professor of Business Administration at Harvard Business School.

    Professor Elberse develops and teaches an MBA course covering the "Businesses of Entertainment, Media, and Sports," which ranks among the most sought-after... View Details

    Keywords: advertising; arts; broadcasting; communications; consumer products; e-commerce industry; electronics; entertainment; fashion; home video games; information; marketing industry; motion pictures; music; publishing industry; sports; telecommunications; video games
    • 2020
    • Working Paper

    How ESG Issues Become Financially Material to Corporations and Their Investors

    By: George Serafeim
    Management and disclosure of environmental, social and governance (ESG) issues have received substantial interest over the last decade. In this paper, we outline a framework of how ESG issues become financially material, affecting corporate profitability and valuation.... View Details
    Keywords: Materiality; ESG; Pharmaceutical Companies; Business Ethics; Sustainability; Environment; Disclosure; Disclosure And Access; Regulation; Social Impact; Environmental Sustainability; Social Issues; Corporate Governance; Ethics; Corporate Disclosure; Corporate Accountability; Resource Allocation; Finance; Accounting; Valuation
    Related
    • April 2010
    • Case

    Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug

    By: John A. Quelch and Heather Beckham
    Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several... View Details
    Keywords: Return On Investment; Forecasting; Pricing Policies; Demand Planning; Marketing Strategy; Price; Consumer Behavior; Investment Return; Forecasting and Prediction; Product Launch; Planning; Brands and Branding; Pharmaceutical Industry
    Related
    • 30 Nov 2016
    • HBS Seminar

    Melissa Valentine and Michael Bernstein, Stanford University

    • Teaching

    Overview

    Laura taught undergraduate Military Leadership and Intro to Sociology for 6 and 4 semesters, respectively, at the United States Military Academy (West Point) from 2013-2016 (see course descriptions and links below). She was promoted from instructor to Assistant... View Details

      Jan W. Rivkin

      Jan W. Rivkin is a Professor in the Strategy Unit at Harvard Business School. In the past, he has served as Faculty Chair of the MBA Program, Senior Associate Dean for Research, and head of the Strategy Unit. His research, course development, and teaching focus on... View Details

      Keywords: airline; computer; internet; music; transportation
      • 27 Nov 2017
      • Research & Ideas

      Beware the Lasting Impression of a 'Temporary' Selfie

      encourages people to take more risks when they decide to post. So the impression from those posts can linger in the mind of an observer, say, a colleague or employer, and “come back to haunt,” according to new research published in a recent issue of Proceedings of the... View Details
      Keywords: by Rachel Layne
      • May 2011 (Revised January 2012)
      • Supplement

      OPOWER: Increasing Energy Efficiency through Normative Influence (B)

      By: Maarten W. Bos, Amy J.C. Cuddy and Kyle Todd Doherty
      The case profiles OPOWER, an energy efficiency software company that applies Cialdini's principles of social influence to successfully encourage consumers to reduce their energy usage. OPOWER was co-founded in 2008 by two young Harvard graduates, Dan Yates and Alex... View Details
      Keywords: Energy Conservation
      Related
      • 24 Jan 2019
      • HBS Seminar

      Melissa Valentine, Stanford University

      • 06 Jul 2009
      • What Do You Think?

      Are You Ready to Manage in an Irrational World?

      approach has supposed." Marie Taillard adds, "we are shifting away from thinking that we can predict or control the behavior of others ." Because economics is a study of value, Deepak Alse comments that "what we need... View Details
      Keywords: by Jim Heskett
      • 24 Jun 2013
      • Research & Ideas

      Is Your iPhone Turning You Into a Wimp?

      more likely to bid higher on an eBay auction when competing to buy a product? To test their hypothesis, Bos and Cuddy conducted an experiment at the Harvard Decision Science Laboratory, a university-wide research facility for View Details
      Keywords: by Carmen Nobel; Technology; Consumer Products

        Andy Zelleke

        Andy Zelleke is the MBA Class of 1962 Senior Lecturer of Business Administration. A member of the General Management unit, he is the Faculty Chair of HBS’ Middle East & North Africa Research Center.

        Since Spring 2021, Dr. Zelleke has taught “Unpacking... View Details

        Keywords: federal government; professional services; defense; financial services
        • 08 Aug 2006
        • Working Paper Summaries

        Entrepreneurship and Business History: Renewing the Research Agenda

        Keywords: by Geoffrey G. Jones & R. Daniel Wadhwani
        • Web

        Doctoral

        New Ideas for a Changing World New Ideas for a Changing World Some of the greatest intellectual challenges of our time are emerging from the broad fields of business management. Harvard Business School together with the Harvard Graduate School of Arts and View Details
        • 23 May 2011
        • Op-Ed

        Leading and Lagging Countries in Contributing to a Sustainable Society

        which corporate and investor behavior is changing. We did so by analyzing data from more than 2,000 companies in 23 countries, and then ranked those countries based on the degree of integration of corporate environmental and social... View Details
        Keywords: by Robert G. Eccles & George Serafeim

          Deepak Malhotra

          Deepak Malhotra's teaching, research and advisory work is focused on negotiation, deal-making and conflict resolution. In 2020, Deepak was named MBA Professor of the Year by Poets & Quants. He has won... View Details