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- Faculty Publications (203)
Show Results For
- All HBS Web
(1,341)
- People (3)
- News (248)
- Research (943)
- Multimedia (5)
- Faculty Publications (203)
- April 1993 (Revised September 1996)
- Case
General Mills, Inc.: Analyzing an Annual Report
By: William J. Bruns Jr. and Marc H. Zablatsky
A directed analysis of the General Mills 1992 Annual Report. Focuses on the basics of reading an annual report including analysis of financial statements, calculations of financial ratios, and study of the layout and message of an annual report. View Details
- 29 Jan 2007
- Research & Ideas
The Business Press Is a Watchdog that Bites
Miller, an HBS professor with expertise in financial communication, conducted in-depth research on whether and how the press digs up original information on accounting malfeasance—with surprising results. "The press is important in... View Details
- 29 Apr 2009
- Working Paper Summaries
Female Empowerment: Impact of a Commitment Savings Product in the Philippines
- April 1982 (Revised June 1985)
- Case
Westinghouse Electric Corp.: Quality of Earnings Analysis
Westinghouse had just issued its annual report to shareholders for the year ending December 31, 1973. The report indicates that sales have increased to a record $5.7 billion but that net income is down almost 20% from its record level of $199 million in the previous... View Details
Bartczak, Norman. "Westinghouse Electric Corp.: Quality of Earnings Analysis." Harvard Business School Case 182-239, April 1982. (Revised June 1985.)
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
together at every level—from the core central concepts of the strategy to the minute details of execution. New World, New Roles When companies generally made their money in a large number of mid-sized accounts, marketing was typically... View Details
Keywords: by Benson Shapiro
- Article
How Actors Change Institutions: Towards a Theory of Institutional Entrepreneurship
By: Julie Battilana, Bernard Leca and Eva Boxenbaum
As well as review the literature on the notion of institutional entrepreneurship introduced by Paul DiMaggio in 1988, we propose a model of the process of institutional entrepreneurship. We first present theoretical and definitional issues associated with the concept... View Details
Keywords: Change; Corporate Entrepreneurship; Framework; Research; Theory; Organizations; Management Practices and Processes
Battilana, Julie, Bernard Leca, and Eva Boxenbaum. "How Actors Change Institutions: Towards a Theory of Institutional Entrepreneurship." Academy of Management Annals 3 (2009): 65–107.
- 13 Jan 2020
- News
Why Do Ultra-Wealthy People Want More Money?
- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
advertising agency on how much money was spent and how the funds were allocated. In addition, he received data on how many consumers "converted" after clicking on search and display ads. Because a decision to open a bank account is... View Details
- January 2011
- Case
Masdar and Tianjin: Eco-Cities
By: John D. Macomber
Compares Masdar City and Tianjin Eco-City, two high profile "sustainable cities." Each showcases technological and financial innovation. Is it real? Is it replicable and defensible? The case is intended to introduce main concepts and tradeoffs with respect to rapid... View Details
- November 1995
- Technical Note
Analyzing Standard Costs: Technical Note
By: V.G. Narayanan
Explains variance analysis. Concepts of price variance and quantity variance are introduced to analyze prime cost variances. Spending variance and capacity variance are used to analyze overhead variance. Consistent with conducting variance analysis in an activity-based... View Details
Narayanan, V.G. "Analyzing Standard Costs: Technical Note." Harvard Business School Technical Note 196-109, November 1995.
- 03 Mar 2008
- First Look
First Look: March 4, 2008
financial advisors to make saving and investment decisions. Low literacy and lack of information affect the ability to save and to secure a comfortable retirement; ignorance about basic financial concepts... View Details
Keywords: Martha Lagace
- 14 Aug 2009
- Working Paper Summaries
Insider Trading Preceding Goodwill Impairments
- May–June 2021
- Article
Why Start-ups Fail
If you’re launching a business, the odds are against you: Two-thirds of start-ups never show a positive return. Unnerved by that statistic, a professor of entrepreneurship at Harvard Business School set out to discover why. Based on interviews and surveys with hundreds... View Details
Eisenmann, Thomas R. "Why Start-ups Fail." Harvard Business Review 99, no. 3 (May–June 2021): 76–85.
- 21 May 2013
- Working Paper Summaries
If Technology Has Arrived Everywhere, Why Has Income Diverged?
- 25 Jun 2009
- Working Paper Summaries
Why Do Countries Adopt International Financial Reporting Standards?
- January 1996 (Revised December 1997)
- Case
Colgate-Palmolive Company: Analyzing an Annual Report
By: William J. Bruns Jr.
A directed analysis of the Colgate-Palmolive Co. annual report. Focuses on the basics of reading an annual report including analysis of financial statements, calculation of financial ratios, and study of the layout and message of the report. Industry financial ratios... View Details
- Research Summary
Rooting Marketing Strategy in Human Universals
Localization strategies can be costly to implement while globalization strategies may fail to develop or create demand by stressing readily shared product features rather than shared needs. Thus the question: Is there, somewhere between the extremes of localization... View Details
- 08 Nov 2012
- Working Paper Summaries
Admitting Mistakes: Home Country Effect on the Reliability of Restatement Reporting
- 21 Nov 2008
- Working Paper Summaries
Applicant and Examiner Citations in U.S. Patents: An Overview and Analysis
Keywords: by Juan Alcacer
- 2010
- Article
The Strategic Use of Brand Biographies
By: Jill Avery, Neeru Paharia, Anat Keinan and Juliet Schor
We introduce the concept of a brand biography to describe an emerging trend in branding in which firms author a dynamic, historical account of the events that have shaped the brand over time. Using a particular type of brand biography, "the underdog," we empirically... View Details
Keywords: Marketing; Brands; Brand Management; Brand Building; Brand Positioning; Competitive Positioning; Marketing Strategy; Brands and Branding; Managerial Roles; Strategy; Product Positioning; Consumer Behavior; Biography; Success; Perception; Markets; Power and Influence; Consumer Products Industry; Beauty and Cosmetics Industry; Apparel and Accessories Industry; Auto Industry; Fashion Industry; Food and Beverage Industry
Avery, Jill, Neeru Paharia, Anat Keinan, and Juliet Schor. "The Strategic Use of Brand Biographies." Research in Consumer Behavior 12 (2010): 213–230.