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- April 2012
- Case
Renesas Electronics and the Automotive Microcontroller Supply Chain (A)
By: Willy Shih and Margaret Pierson
The magnitude 9.0 earthquake that struck Japan in March 2011 caused extensive damage to Renesas Electronics wafer fabrication facility, a critical link in the global automotive supply chain. Many OEMs sole-sourced customized microprocessors from the fab, so its...
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Keywords:
Natural Disasters;
Crisis Management;
Supply Chain Management;
Production;
Strategy;
Auto Industry;
Auto Industry;
Japan
Shih, Willy, and Margaret Pierson. "Renesas Electronics and the Automotive Microcontroller Supply Chain (A)." Harvard Business School Case 612-071, April 2012.
- April 2012 (Revised August 2013)
- Case
General Motors Technical Center India – Powertrain Engineering
By: Willy Shih, William Jurist, Brian McIntosh and Helen Wang
Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003, engineers there had expanded the center's capabilities, developing a reputation within GM for completing...
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Keywords:
Decision Choices and Conditions;
Business Headquarters;
Research and Development;
Business Strategy;
Auto Industry;
Auto Industry;
India
Shih, Willy, William Jurist, Brian McIntosh, and Helen Wang. "General Motors Technical Center India – Powertrain Engineering." Harvard Business School Case 612-074, April 2012. (Revised August 2013.)
- April 1, 2012
- Article
The Driver in Ford's Amazing Race
By: Nancy F. Koehn
In "American Icon: Alan Mulally and the Fight to Save Ford Motor Company" (Crown Business: $26), Bryce G. Hoffman recounts the turnaround in careful, often gripping detail. Make no mistake, this is a story, not a structured analysis of Ford's transformation. Those...
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Koehn, Nancy F. "The Driver in Ford's Amazing Race." New York Times (April 1, 2012), BU7.
- March 2012 (Revised February 2013)
- Background Note
The Hybrid Vehicle Market
By: Michael W. Toffel and Nazli Z. Uludere Aragon
This note describes the hybrid electic vehicle market, the results of different automaker strategies, and the environmental regulatory issues that can promote or inhibit market growth in the United States. Introduces students to the technologies and regulatory aspects...
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Keywords:
Competitive Strategy;
Environmental Sustainability;
Product Development;
Information Technology;
Governing Rules, Regulations, and Reforms;
Auto Industry;
Auto Industry;
Japan;
United States
Toffel, Michael W., and Nazli Z. Uludere Aragon. "The Hybrid Vehicle Market." Harvard Business School Background Note 612-084, March 2012. (Revised February 2013.)
- 2011
- Article
Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation
By: Ethan S. Bernstein and Frank J. Barrett
How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices...
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Keywords:
Dynamic Capabilities;
Strategic Change;
Jazz;
Jazz Mindset;
Improvisation;
Innovation;
Change Management;
Collaborative Innovation and Invention;
Innovation and Management;
Innovation Leadership;
Knowledge Use and Leverage;
Leading Change;
Leadership Style;
Leadership;
Management;
Management Style;
Organizational Change and Adaptation;
Organizational Culture;
Organizations;
Creativity;
Strategy;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
Auto Industry;
United States;
Japan;
Taiwan;
Europe;
Asia
Bernstein, Ethan S., and Frank J. Barrett. "Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation." Research in Organizational Change and Development 19 (2011): 55–90.
- October 2011 (Revised July 2013)
- Case
Delta/Signal Corp.
By: V.G. Narayanan, Lisa Brem and Matthew Packard
This auto parts company has just ousted its longtime CEO and founder, and the new, professional CEO is badly in need of a coherent strategy, clear objectives and metrics, and initiatives that are aligned with the strategy and objectives. Will the balanced scorecard...
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Keywords:
Balanced Scorecard;
Business Strategy;
Financial Reporting;
Leading Change;
Performance Evaluation;
Growth and Development Strategy;
Auto Industry;
Auto Industry
Narayanan, V.G., Lisa Brem, and Matthew Packard. "Delta/Signal Corp." Harvard Business School Case 112-048, October 2011. (Revised July 2013.)
- October 2011 (Revised March 2015)
- Case
Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer
By: Willy Shih and Nancy Hua Dai
As Mr. Li Chunrong visited the new assembly line for the Dongfeng Passenger Vehicle Company in Wuhan, China, he contemplated the position his business unit found itself in: a latecomer. As a state-owned enterprise Dongfeng had entered into numerous joint ventures to...
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Shih, Willy, and Nancy Hua Dai. "Dongfeng Passenger Vehicle Company: Marketing Challenges for the Underprivileged Latecomer." Harvard Business School Case 612-029, October 2011. (Revised March 2015.)
- June 2011 (Revised June 2011)
- Teaching Note
Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard (TN)
By: Robert S. Kaplan
Teaching Note for 111-049.
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- May 2011 (Revised July 2015)
- Case
Ford Motor Company: Strengthening the Dealer Network
By: V. Kasturi Rangan, Katharine Lee and Marie Bell
The case describes a five-year effort (2006-2011) of distribution rationalization and consolidation at Ford. The financial crisis in the second-half of 2008 forced GM and Chrysler into bankruptcy. Having completed the distribution overhaul work by 2011, its senior...
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Keywords:
Strategy;
Product;
Distribution;
Consolidation;
Distribution Channels;
Transformation;
Business Processes;
Auto Industry
Rangan, V. Kasturi, Katharine Lee, and Marie Bell. "Ford Motor Company: Strengthening the Dealer Network." Harvard Business School Case 511-132, May 2011. (Revised July 2015.)
- May 2011 (Revised July 2011)
- Case
Fiat-Chrysler Alliance: Launching the Cinquecento in North America
By: Gary P. Pisano, Phillip Andrews and Alessandro Di Fiore
Fiat ended its 27-year absence in the North American automobile market when the first Cinquecento (500)—a very small, iconic Italian car that had strong sales in Europe—was delivered on March 10, 2011. The Italian automaker re-entered the market through an alliance...
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Keywords:
Product Launch;
Product Positioning;
Mergers and Acquisitions;
Partners and Partnerships;
Globalization;
Operations;
Growth and Development Strategy;
Integration;
Auto Industry;
North America;
Europe
Pisano, Gary P., Phillip Andrews, and Alessandro Di Fiore. "Fiat-Chrysler Alliance: Launching the Cinquecento in North America." Harvard Business School Case 611-037, May 2011. (Revised July 2011.)
- May 2011
- Supplement
Hybrid Electric Vehicles: A 2011 Update
This case is an addendum that updates HBS Case No. 502-025, "The Future of Hybrid Electric Cars." It covers the 10 years, 2001 to 2011.
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Gourville, John T. "Hybrid Electric Vehicles: A 2011 Update." Harvard Business School Supplement 511-125, May 2011.
- March 2011 (Revised April 2021)
- Case
The Whiz Kids
By: Tom Nicholas and David Chen
In October 1945, Henry Ford II received a telegram in his office at the Ford Motor Company in Dearborn, Michigan written by Charles "Tex" Thornton, a U.S. Air Force colonel. The telegram presented an opportunity for Ford to deploy a system of statistical control which...
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Keywords:
Ford Motor Company;
Statistical Control;
Management Systems;
Accounting;
Operations;
Strategy;
Mathematical Methods;
Auto Industry;
United States
Nicholas, Tom, and David Chen. "The Whiz Kids." Harvard Business School Case 811-042, March 2011. (Revised April 2021.)
- February 2011 (Revised July 2013)
- Case
A123 Systems: Power. Safety. Life.
A123 Systems, the largest manufacturer of lithium ion batteries in North America, is producing and selling batteries for electric vehicles in China and electric buses in Europe and America. It just opened two plants in Michigan, partially funded by a grant from...
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Keywords:
Business or Company Management;
Diversification;
Machinery and Machining;
Renewable Energy;
Transportation;
Management Skills;
Corporate Finance;
Auto Industry;
Auto Industry
Vietor, Richard H.K. "A123 Systems: Power. Safety. Life." Harvard Business School Case 711-066, February 2011. (Revised July 2013.)
- February 2011 (Revised December 2012)
- Case
Porsche: The Cayenne Launch
By: John Deighton, Jill Avery and Jeffrey Fear
Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online and offline Porsche communities ridiculed the Cayenne SUV...
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Keywords:
Knowledge Sharing;
Knowledge Use and Leverage;
Risk Management;
Brands and Branding;
Product Launch;
Product Positioning;
Social and Collaborative Networks;
Auto Industry
Deighton, John, Jill Avery, and Jeffrey Fear. "Porsche: The Cayenne Launch." Harvard Business School Case 511-068, February 2011. (Revised December 2012.) (request a courtesy copy.)
- February 2011
- Teaching Note
Porsche: The Cayenne Launch (TN)
By: John Deighton and Jill Avery
Teaching Note for 511-068.
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- February 2011 (Revised December 2012)
- Case
The Ford Fiesta
By: John Deighton and Leora Kornfeld
Executives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image...
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Keywords:
Advertising Campaigns;
Digital Marketing;
Leadership;
Goals and Objectives;
Brands and Branding;
Marketing Strategy;
Product Launch;
Market Entry and Exit;
Standards;
Auto Industry
Deighton, John, and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Case 511-117, February 2011. (Revised December 2012.) (request a courtesy copy.)
- February 2011
- Supplement
Volkswagen do Brasil Case Supplement: Employee Recognition Awards Ceremony (Video)
By: Robert S. Kaplan
Kaplan, Robert S. "Volkswagen do Brasil Case Supplement: Employee Recognition Awards Ceremony (Video)." Harvard Business School Video Supplement 111-708, February 2011.
- 2011
- Working Paper
The Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors
By: Jianxi Luo, Carliss Y. Baldwin, Daniel E. Whitney and Christopher L. Magee
Many products are manufactured in networks of firms linked by transactions, but comparatively little is known about how or why such transaction networks differ. This paper investigates the transaction networks of two large sectors in Japan at a single point in time. In...
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Keywords:
Customer Value and Value Chain;
Market Transactions;
Networks;
Competitive Strategy;
Vertical Integration;
Auto Industry;
Auto Industry;
Japan
Luo, Jianxi, Carliss Y. Baldwin, Daniel E. Whitney, and Christopher L. Magee. "The Architecture of Transaction Networks: A Comparative Analysis of Hierarchy in Two Sectors." Harvard Business School Working Paper, No. 11-076, January 2011. (Revised July 2011, January 2012.)
- November 2010 (Revised August 2013)
- Case
Chrysler Fiat 2009
By: J. Bruce Harreld, Paul W. Marshall and David Lane
In spring 2009, Chrysler entered a prepackaged bankruptcy and exited 40 days later in a deal with Fiat, the U.S. Treasury, and the UAW that kept the automaker alive. Looking forward, what was necessary for Chrysler to move beyond the life support it had received? What...
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Keywords:
Restructuring;
Leadership Development;
Alliances;
Business Strategy;
Growth and Development Strategy;
Business Growth and Maturation;
Financial Condition;
Auto Industry
Harreld, J. Bruce, Paul W. Marshall, and David Lane. "Chrysler Fiat 2009." Harvard Business School Case 811-030, November 2010. (Revised August 2013.)