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Show Results For
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All HBS Web
(330)
- News (149)
- Research (124)
- Events (1)
- Multimedia (4)
- Faculty Publications (65)
- 07 Jan 2020
- News
Models of Success
education and support they needed to use sports as a lever to change their lives,” Feickert says. That revelation led her to cofound Trey Athletes, a social enterprise that creates cohorts of high-potential high school athletes and...
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- 05 Feb 2014
- Research & Ideas
Can Putin Score Olympic Gold?
viewers who tuned in—especially if it was known that Americans performed well in popular sports such as swimming and gymnastics. The network also harnessed social media to increase buzz about the Games and viewership, including encouraging View Details
- 01 Oct 1998
- News
Playing to Win
No less intense was the off-field rivalry between the world's leading athletic equipment companies. With their dueling events, giveaways, and advertising - and through the on-field heroics of the teams and stars they equip - the...
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Garry Emmons
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
the Chinese government's role in Tibet, Sudan, and other alleged human rights abuses threaten to derail its plans to stage the Olympics as China's coming out party. Tight security in Beijing may take some of the fun out of the Games, not just for the sports fans and...
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- 27 Aug 2019
- News
A Shot at Success
would become Trey Athletes, a leadership-development program for high-potential high school athletes that Feickert founded with Brian Reynolds, a college classmate who had seen similar outcomes among his high school basketball teammates...
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April White
- 29 Sep 2008
- Research & Ideas
How Economics May Lead to Better Football Games
Utku Ünver explain in a paper, factors such as contracts, control of stadiums, and corporate sponsorship effectively tied the hands of the National Collegiate Athletic Association (NCAA) into a system of early matching of teams....
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- 29 Nov 2017
- Blog Post
HBS, A Dream and Trey: How HBS Helped Me Launch My Social Enterprise
great school, period.However, my luck in choosing Kansas doesn’t mean my time as a collegiate student-athlete was easy. Far from it. Did you know that the average Division I athlete spends nearly 40 hours per week on View Details
- 11 Jan 2021
- Blog Post
Finding My Place at HBS
picture (from April 2018) I feel fortunate that I launched my organization right after graduation. I am Co-Founder and Co-CEO of Trey Athletes, a non-profit youth sports startup that empowers athletes to be leaders, role models, and...
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- 25 Aug 2015
- First Look
First Look Tuesday
Publications Forthcoming Management Science How Much Is a Win Worth? An Application to Intercollegiate Athletics By: Chung, Doug J. Abstract—Intercollegiate athletics in the United States have become a...
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- 30 Aug 2006
- Op-Ed
The Compensation Game
compared this trend to the soaring increase during this period in the compensation of other "stars," such as top baseball, basketball, and football players. Reports about the high pay of star athletes are often greeted with awe...
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by Lucian Bebchuk & Rakesh Khurana
- 01 Sep 2008
- News
On Track
trials forced her to put those aspirations aside. The drive that led her to excel in athletics had to be rechanneled into the private sector, a life change that brought her to HBS and eventually to the top of her chosen field,...
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Finance
- 01 Jun 2007
- News
For NFL Players, 3rd Down at HBS
Twenty-eight National Football Leagueplayers representing teams from across the league were recently on campus for an Executive Education program that addresses the unique business opportunities and challenges that players face during and after their professional...
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- 01 Mar 2009
- News
Field Study
epic battle is the Murr Center, the brick edifice at the open end of the Stadium. A 1998 gift of Michael Murr (MBA ’75), the building houses squash and tennis courts; a Harvard athletics history hall; and administrative offices, including...
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- 28 Apr 2014
- Research & Ideas
Football Stars Debate ‘The Social Capital of the Savvy Athlete’
astrophysics to barbs about the National College Athletic Association. When asked who would win the NCAA basketball tournament, Foster Tweeted: Ncaa will win. They'll get billions, players get a trophy.RT @mcorado33: @ArianFoster...
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- 01 Sep 2005
- News
Last Look
House Raft Race. Harvard professor Robert Kiely says this race of jerry-rigged craft was already in place when he became master of Adams House in 1973. Lore has it that athletically challenged Adams House decided to create a “sport” in...
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- Profile
Matthew Wyble
athletic competition: modern pentathlon, which requires combined mastery of running, swimming, fencing, pistol-shooting, and horsemanship. “Even if you’re good at modern pentathlon, it’s a humbling experience,” Matt says. “You’re never...
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- 30 Apr 2008
- Sharpening Your Skills
Sharpening Your Skills: Brand Management
Personality? Marketing Maria: Managing the Athlete Endorsement Million-dollar endorsement deals were made and broken by how baseball players on the Boston Red Sox and Colorado Rockies performed in the 2007 World Series. HBS professor...
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- 01 Dec 2022
- News
In My Humble Opinion: Natural Fit
the age of 14. Now an incoming freshman at Dartmouth College, she saw no reason to choose between academics and competing in the sport she loved. At the time, however, few supports were in place to help athletes navigate the dual...
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- 23 Jan 2019
- Sharpening Your Skills
Sports: Lessons for Managers
Marketing Maria: Managing the Athlete Endorsement A case study on the marketing of tennis powerhouse Maria Sharapova. Is it Worth a Pay Cut to Work for a Great Manager (Like Bill Belichick)? Few of us want to take less money to move to...
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- 01 Feb 1998
- News
Kicking Off a Startup: Jennifer Rottenberg (MBA '96)
- a strategy, marketing, and athlete representation firm she founded - has been selected by the league's seed investors to create and manage the new league. The league's marketing strategy is "a hybrid of the ABL and WNBA women's...
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Nancy O. Perry