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Publications
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(10,840)
- Faculty Publications (2,000)
- September 1991
- Case
General Foods Corp.: Product Management--1991
- June 1991 (Revised October 1991)
- Case
General Electric: Reg Jones and Jack Welch
By: Francis Aguilar and Christopher A. Bartlett
When GE's retiring Reginald Jones turned the job of CEO over to Jack Welch on April 1, 1981, the Wall Street Journal reported that GE had "decided to replace a legend with a live wire." Some wondered if the young dynamo could fill the elder statesman's very large... View Details
- June 1991 (Revised April 1993)
- Case
General Electric: Jack Welch's Second Wave (A)
By the mid 1980's Jack Welch had completely transformed General Electric with more than 300 divestitures and acquisitions since the beginning of the decade. Welch insisted that his business units be number one or number two in their markets, and have the strength of... View Details
- June 1991 (Revised April 1995)
- Teaching Note
General Motors' Automotive Components Group (A), Teaching Note
By: David J. Collis
- June 1991
- Teaching Note
General Electric: Consumers Electronics Group, Teaching Note
By: David J. Collis
Teaching Note for (9-389-048). View Details
Keywords: Electronics Industry
- June 1991 (Revised June 1995)
- Teaching Note
Kraft General Foods: The Merger (A) and (B), Teaching Note
By: David J. Collis
Teaching Note for (9-391-139) and (9-795-153). View Details
Keywords: Food and Beverage Industry
- March 1991 (Revised January 1996)
- Case
The General Mills Board and Strategic Planning
By: Jay W. Lorsch
Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation. View Details
- March 1991 (Revised May 1995)
- Case
Kraft General Foods: The Merger (A)
By: David J. Collis
Describes Philip Morris' acquisitions of General Foods in 1985 and Kraft, Inc. in 1989, focusing on the integration of Kraft and General Foods that forms a $30 billion food subsidiary. Details the steps required to merge these two large companies, emphasizing the... View Details
- February 1991
- Teaching Note
General Electric Plastics: Organizing the Marketing Function, Teaching Note
Teaching Note for (9-591-029). View Details
- February 1991 (Revised June 1993)
- Case
Ross Perot and General Motors
By: Jay W. Lorsch
In December, 1986 the General Motors Board of Directors must decide whether to accept the buyout agreement between GM and Ross Perot, a director of GM and its largest stockholder. The agreement called for GM to purchase all of Perot's GM shares in exchange for his... View Details
- January 1991 (Revised March 1992)
- Case
USA Today
By: Robert L. Simons
USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday... View Details
Keywords: Strategy; Competitive Advantage; Management Analysis, Tools, and Techniques; Managerial Roles; Forecasting and Prediction; Growth and Development Strategy; Risk Management; Labor and Management Relations; Organizational Change and Adaptation; Risk and Uncertainty; Journalism and News Industry; United States
- November 1990 (Revised April 1999)
- Case
General Motors: Packard Electric Division
Packard Electric is the division of General Motors (GM) that does all of the electrical wiring and cabling for GM automobiles. They developed a new approach for passing the cables through the firewall between the engine and passenger compartments. The new technology... View Details
- September 1990 (Revised March 1993)
- Case
General Electric Plastics: Organizing the Marketing Function
Describes the rapid growth of General Electric Plastics for over the last decade to a $5 billion (sales) company. The accompanying organizational transitions are described. The task is to design a marketing organization for the coming decade given the anticipated... View Details
- September 1990 (Revised November 1991)
- Supplement
Procter & Gamble Japan (C)
Updates the (A) case. The issues facing P&G were two-fold. 1) General manager, Japan--how to keep both the business and organization growing; 2) President, international--what role should the Japanese operation play in the P&G worldwide business? View Details
- August 1990
- Case
General Foods Corp.: Adapting to the New Electronic Media
- July 1990 (Revised August 1994)
- Case
U.S. Auto Industry: Scenarios and Choices for the 1990s
Asks students to prepare a capacity utilization scenario for the U.S. auto industry in 1992 and to propose proper courses of action for Ford and General Motors in the face of globalizing competition. The subject is "corporate strategy in an overcapacitized world."... View Details
- June 1990
- Teaching Note
Rio Bravo Electricos, General Motors Corp. (Abridged), Teaching Note
By: James E. Austin and Tomas Otto Kohn
- February 1990
- Teaching Note
General Electric: Customer Service, Teaching Note
- January 1990 (Revised January 1993)
- Teaching Note
General Cinema Corp.--1987, Teaching Note
By: W. Carl Kester
Keywords: Motion Pictures and Video Industry