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Show Results For
- All HBS Web
(1,912)
- News (332)
- Research (1,260)
- Events (9)
- Multimedia (26)
- Faculty Publications (838)
- 26 Jan 2016
- First Look
January 26, 2016
amassed 225 partner channels on YouTube. Its revenue was largely generated through advertisements featured on YouTube. Whistle Sports recently announced that it raised $32 million in Series B financing, enough to bring the company into... View Details
Keywords: Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
avenues to drive traffic to their stores (with continued caution and hygiene measures, given the public health situation). First, direct-response advertising like a Facebook advertisement—generally associated with driving e-commerce... View Details
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
the pricing of digital songs, a study on the reach and effectiveness of online video advertisements for video games and movies, and a project on how online retailers of entertainment goods can best manage their "long-tail"... View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
Fabufestan Exposés-Book I by Ralph Hancox (PMD 26) (Fictive Press) The adventures of Gregor “Legs” Morowitz, on parole and virtually destitute, after he is offered his old job back at a Canadian boutique documentary and advertising... View Details
- 01 Dec 2016
- News
Alumni Books of 2016
to drive innovation; and the way we interact with data. “Taking out the 37 years that I spent thinking about brands and advertising, the book took about 25 weekends of intense writing.” —Ambi Parameswaran (AMP 186, 2014), Nawabs, Nudes, Noodles: India through 50 Years... View Details
- 01 Oct 1996
- News
Lasting Impressions
limited in investment banking in the 1970s, ended up working in advertising for a number of years before starting her own successful real-estate business in Washington, D.C. "I don't take orders well," she laughs. "As time went on, it... View Details
Keywords: Deborah E. Blagg
- Web
Policy - Business & Environment
(not fact).” [13] “ Victory will be achieved when average citizens understand (recognize) uncertainties in climate science ” Industry internal document 1998 American Petroleum Institute [14] Example of advertisement used by Informed... View Details
- 10 Jul 2018
- First Look
New Research and Ideas, July 10, 2018
enforcing deceptive advertising guidelines against “fictitious pricing”—the practice of quoting list prices that do not truthfully reflect prior selling prices. This paper uses a large retail transaction data set that features wide... View Details
Keywords: Dina Gerdeman
- 21 Nov 2016
- Research & Ideas
It Matters That Your CEO Doesn't Know Much About Sales
across levels and functions. US companies alone spend about $900 billion on sales efforts annually. That’s more than 3 times what they spend on media advertising and about 10 times what they spend on social media and other digital... View Details
Keywords: by Michael Blanding
- 19 Feb 2013
- First Look
First Look: Feb. 19
receiving JCP Cash coupons and circulars advertising the week's specials, were slow to embrace the new pricing format and began leaving the retailer in droves. Under enormous pressure to turn things around as the all-important... View Details
Keywords: Sean Silverthorne
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
targeted advertising for the same reason: they didn't want anyone tracking their behavior. On the other hand, millions of people routinely share the most intimate details of their lives via various social media sites. With a series of... View Details
Keywords: by Carmen Nobel
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
and personal marketing, sort of one-to-one-to-one, the customized approach, as opposed to the broadcast media that were the mainstays of advertising in the early '90s. They always have to think about this work in the context of a broader... View Details
Keywords: by Mallory Stark
- 06 Apr 2010
- First Look
First Look: April 6
such actions are consistent with his company's business model. Pandora Radio is the largest Internet music stream site, and its rapidly growing user base loves the free customizable music stream under an advertising supported model.... View Details
Keywords: Martha Lagace
- 01 Sep 2017
- News
The Biggest Industry You’ve Never Heard Of
both those you might expect, such as NASCAR, and some that are more surprising, such as Sallie Mae. And slowly, larger advertisers like Coca-Cola have entered the market. “I still have to explain what esports is sometimes, but then I tell... View Details
- 10 Mar 2009
- First Look
First Look: March 10, 2009
focus only on high-profile cases, and that capture theory applies more cleanly to policies that slip under the public's radar screen, we have never seen the economic theory of regulation advertised as "a theory of minor legislative... View Details
Keywords: Martha Lagace
- 24 Jul 2007
- First Look
First Look: July 24, 2007
every evening at their scheduled times, and feared that if television audiences migrated to VOD, their revenues from selling advertising time would decrease. How could Burke and Roberts convince the networks to team up with Comcast and... View Details
Keywords: Martha Lagace
- 01 Dec 2008
- News
A Force for Good
through the Boston medical community, but it set the stage for more major hospital mergers in subsequent years. McArthur served as the founding cochair of the merged entity, Partners HealthCare System, Inc., stepping down in 1996. Jack Connors — cofounder and chairman... View Details
- Career Coach
Vincent Dessain
Vincent (HBS MBA’87) draws on more than 25 years of experience as a higher education senior executive at HBS and INSEAD and in the corporate world both in the US and in Europe to counsel students and alumni as they evaluate, prepare for and pursue their career options.... View Details
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- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
increasingly turn to athletes to promote their products. The marketing executives I spoke with told me they value these endorsements especially because it is getting more and more difficult to reach a wide group of consumers using traditional ways of View Details
- 25 Sep 2006
- Research & Ideas
How Software Platforms Revolutionize Business
videogame consoles are no longer just gaming platforms, they are gateways to a variety of digital content, including DVD movies and Internet video for the gamer and advertising and other promotional opportunities for the advertiser.... View Details