Publications

12 Jun 2006
Research & Ideas

The Promise of Channel Stewardship

"Kash" Rangan, distribution channels are the hardest to change of all the elements of marketing strategy. Clearly, companies need a new strategy for going to market, he says. In his new book Transforming Your Go-to-Market... View Details

Keywords: by V. Kasturi Rangan & Marie Bell; Consumer Products

October 1994 (Revised March 1995)
Case

Marsh Supermarkets, Inc. (B): The Entry of Meijer Supercenters

The Marsh chain of supermarkets is challenged by the entry of Meijer Supercenters into the Indianapolis market. Marsh management must decide how to select, price, promote, and merchandise its products in order to retain the loyalty of its customers and maintain... View Details

Keywords: Distribution; Marketing Strategy; Competitive Advantage; Retail Industry; Indianapolis

22 Nov 2016
First Look

November 22, 2016

the complex regulatory environment that governs Indian gaming. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51932 Fall 2016 Manufacturing & Service Operations Management The Impact of Supplier Inventory Service Level on View Details

Keywords: Sean Silverthorne

January 2017
Case

SoulCycle

By: David Collis, Eric Van den Steen and Ashley Hartman

Co-founders Julie Rice and Elizabeth Cutler have grown SoulCycle from a business idea in 2006 to a major presence among urban boutique fitness studios in 2015. In March 2015, fitness company Equinox approaches them with an offer to buy them out. Evaluating the offer... View Details

Keywords: SoulCycle; Flywheel; Spinning; Indoor Cycling; Boutique Fitness; Fitness; Health Clubs; Community Engagement; Strategy; Business Strategy; Corporate Strategy; Expansion; Competitive Advantage; Competitive Strategy; Segmentation; Health Industry; Sports Industry

17 Sep 2024
Research & Ideas

Advice for the New CEO: Talk to Your Employees Early and Often

tenure from 2011 to 2013 at JCPenney, where messages from top executives were so murky, the retail company was described as a place where “communication goes to die,” the researchers write, leading to rumors and distrust within the firm.... View Details

Keywords: by Ami Albernaz

Profile

Rocio Parra

says. In fact, she completed a couple of high-tech consulting internships while attending Stanford. But her senior project led to a major change in plans. "I was part of a team that conducted marketing strategy for a digital... View Details

August 1986 (Revised April 2007)
Case

Wal-Mart Stores' Discount Operations

Facilitates a discussion of the sources of Wal-Mart Stores' competitive advantage in discount retailing, and the future sustainability of that advantage. Also profiles the company's major diversification move in the early 1980s. View Details

Keywords: Diversification; Competitive Advantage; Retail Industry; United States

September 1995
Case

Apollo Hospitals of India (B)

The Indian Hospitals Corp. (IHC), a branch of Apollo Hospitals Group, is considering building a hospital and primary-care medical center in Colombo, the capital of Sri-Lanka, a small island off the southern coast of India. This case describes economic, social, and... View Details

Keywords: Expansion; Health Care and Treatment; Health Industry; India

01 Jun 2016
News

Up by the Roots

its wine, but inferior product from Canada and China had begun flooding the market, driving down retail prices from $50 a pound that year to $12 a pound by 2006. Instead of joining the family business, Hsu went to work for General Mills... View Details

Keywords: Francis Storrs

31 Jan 2017
Research & Ideas

The Dow at 20,000: What's That All About?

capital markets, it’s perhaps simply a good time to celebrate the success story that it is the US economy and US capital markets and to reflect on what it took to get to this point in our history. For so-called retail investors,... View Details

Keywords: by Jim Aisner

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

purchasing life. The CLV formula incorporates metrics that capture the outputs of three key customer strategies that firms employ: asset acquisition (attracting new customers to the firm); asset maximization (maximizing the value the firm... View Details

Keywords: by Sarah Jane Gilbert

14 Aug 2019
Sharpening Your Skills

The Manager's Guide to Leveraging Disruption

executive to set up Eastern Labs and start innovating. Are Technology Companies Ripe for Disruption? Are information technology companies subject to the same kinds of blinkered strategies of more traditional industries? Jumpstarting... View Details

Keywords: by Sean Silverthorne

Web

Alumni-Authored Books | Baker Library

for creating winning brands , Brand aid : a quick reference guide to solving your branding problems and strengthening your marketing position. Wileman, Andrew: Retail power plays : from trading to brand leadership : View Details

February 2008 (Revised September 2010)
Case

LeapFrog Enterprises

By: Lynda M. Applegate and Elizabeth Collins

Explores the success factors leading to the company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to expand beyond the toy industry and enter the educational technology and services industry.... View Details

Keywords: Business Model; Entrepreneurship; Growth and Development Strategy; Market Entry and Exit; Expansion; Consumer Products Industry; Education Industry

March 1998 (Revised February 2001)
Case

barnesandnoble.com (A)

By: Jeffrey F. Rayport

Examines the on-line division of Barnes & Noble, barnesandnoble.com. The on-line bookselling industry is examined, with emphasis on its biggest competitor, Amazon.com. View Details

Keywords: Competition; Internet; Retail Industry

Find at Harvard

May 2003
Supplement

ZARA: Fast Fashion Video

Presents roundtable discussions and vignettes introducing the company and providing an inside view of the four stages of ZARA's business system, including design, sourcing and manufacturing, distribution, and retailing. View Details

Keywords: Strategy; Business Processes; Retail Industry