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All HBS Web
(6,219)
- Faculty Publications (2,277)
- August 2002 (Revised February 2003)
- Case
Myteam.com
By: John T. Gourville, Joseph B. Lassiter III and Taslim Pirmohamed
Elliot Katzman is faced with the need to raise cash and cut spending to develop his online amateur sports software application, Myteam.com. Even with powerful allies such as Little League and Coca-Cola, "big deals with big players" had not kept the company from running...
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Keywords:
Cash Flow;
Financial Management;
Leadership Style;
Crisis Management;
Resource Allocation;
Alliances;
Sports;
Web Sites;
Sports Industry;
Web Services Industry
Gourville, John T., Joseph B. Lassiter III, and Taslim Pirmohamed. "Myteam.com." Harvard Business School Case 503-026, August 2002. (Revised February 2003.)
- August 2002 (Revised February 2018)
- Teaching Note
Customer Profitability and Customer Relationship Management at RBC Financial Group
By: V.G. Narayanan
Teaching Note for 102-043 and 102-072.
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- August 2002 (Revised November 2016)
- Background Note
Customer Profitability and Lifetime Value
By: Elie Ofek
Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.
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Keywords:
Customer Value and Value Chain;
Customer Relationship Management;
Customization and Personalization;
Product Marketing;
Sales;
Marketing Strategy;
Management Analysis, Tools, and Techniques;
Consumer Products Industry
Ofek, Elie. "Customer Profitability and Lifetime Value." Harvard Business School Background Note 503-019, August 2002. (Revised November 2016.)
- August 2002 (Revised June 2006)
- Case
Great Dakota Bank: Online Banking
By: Frances X. Frei, Youngme E. Moon and Hanna Rodriguez-Farrar
In 2002, Great Dakota Bank's retail division is considering how heavily it should be promoting the company's online banking service. A recent promotional campaign appears to have significantly increased enrollments in online banking, but it is unclear whether the bank...
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Keywords:
Banks and Banking;
Internet and the Web;
Customer Relationship Management;
Consumer Behavior;
Demand and Consumers;
Technological Innovation;
Customer Value and Value Chain;
Customer Satisfaction;
Management;
Service Operations;
Banking Industry
Frei, Frances X., Youngme E. Moon, and Hanna Rodriguez-Farrar. "Great Dakota Bank: Online Banking." Harvard Business School Case 603-011, August 2002. (Revised June 2006.)
- July 2002 (Revised November 2002)
- Case
Crucial Conversations
By: Thomas J. DeLong and Vineeta Vijayraghavan
Todd McKenna, a third-year associate at an investment banking firm, confronts his boss. His boss had told him he would be the top paid associate at the firm, and McKenna finds out that this isn't true. He approaches his boss to find out why he was lied to.
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Keywords:
Interpersonal Communication;
Investment Banking;
Executive Compensation;
Employee Relationship Management;
Rank and Position;
Banking Industry
DeLong, Thomas J., and Vineeta Vijayraghavan. "Crucial Conversations." Harvard Business School Case 403-027, July 2002. (Revised November 2002.)
- July 2002
- Case
Federal Reserve Bank of Chicago's Mentoring Program, The (A)
By: David A. Thomas and Gina Carioggia
Describes steps taken to implement and manage a successful employee mentoring program at the Federal Reserve Bank of Chicago. A cultural change at the bank provided the context out of which the program grew. The case describes the development of the program,...
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Keywords:
Design;
Training;
Human Resources;
Employee Relationship Management;
Public Ownership;
Planning
Thomas, David A., and Gina Carioggia. "Federal Reserve Bank of Chicago's Mentoring Program, The (A)." Harvard Business School Case 403-019, July 2002.
- July 2002 (Revised October 2002)
- Case
Cirque du Soleil
By: Thomas J. DeLong and Vineeta Vijayaraghavan
Retaining talent is an issue for any company whose success relies on the creativity and excellence of its employees. This is especially true for Cirque du Soleil, the spectacularly successful "circus without animals," whose 2,100 employees include 500 artists--mimes,...
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Keywords:
Retention;
Employee Relationship Management;
Business Strategy;
Talent and Talent Management;
Organizational Culture;
Entertainment and Recreation Industry
DeLong, Thomas J., and Vineeta Vijayaraghavan. "Cirque du Soleil." Harvard Business School Case 403-006, July 2002. (Revised October 2002.)
- July 2002 (Revised August 2003)
- Case
Unilever Superannuation Fund vs. Merrill Lynch, The
By: Andre F. Perold and Joshua Musher
In 2001, the Unilever Superannuation Fund sued Merrill Lynch for damages of 130 million British pounds. Over the period 1977 to 1998, the Unilever Fund had significantly underperformed the benchmark, and its trustees contended that the poor returns resulted from...
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Keywords:
Investment;
Lawsuits and Litigation;
Performance Evaluation;
Agreements and Arrangements;
Customer Relationship Management;
Risk and Uncertainty;
Asset Management;
Risk Management;
Legal Liability;
Financial Services Industry;
United Kingdom
Perold, Andre F., and Joshua Musher. "Unilever Superannuation Fund vs. Merrill Lynch, The." Harvard Business School Case 203-034, July 2002. (Revised August 2003.)
- summer 2002
- Article
Case Study: Customer Profitability and Customer Relationship Management at RBC Financial Group
By: V.G. Narayanan and Lisa Brem
Narayanan, V.G., and Lisa Brem. "Case Study: Customer Profitability and Customer Relationship Management at RBC Financial Group." Journal of Interactive Marketing 16, no. 3 (summer 2002): 76–98.
- June 2002 (Revised January 2010)
- Case
Delphi Corporation (A)
By: Jay W. Lorsch, Rakesh Khurana and Sonya Sanchez
The Delphi Corp.'s board of directors faces a transition as lead director Thomas Wyman approaches mandatory retirement. Chairman and CEO J.T. Battenberg reflects on Delphi's history and its successful reinvention by Wyman and Battenberg when it separated from its...
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Keywords:
Corporate Governance;
Governing and Advisory Boards;
Leadership;
Management Succession;
Management Teams;
Relationships;
Corporate Strategy
Lorsch, Jay W., Rakesh Khurana, and Sonya Sanchez. "Delphi Corporation (A)." Harvard Business School Case 402-033, June 2002. (Revised January 2010.)
- June 2002
- Background Note
Note on Customer Management
By: Das Narayandas
Lays out a framework for the management of customers using examples of forms in a variety of industries.
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Narayandas, Das. "Note on Customer Management." Harvard Business School Background Note 502-073, June 2002.
- April 2002 (Revised April 2003)
- Case
Malaysia: Capital and Control
By: Rawi E. Abdelal and Laura Alfaro
On September 1, 1998, the government of Malaysia imposed currency and capital controls in response to the financial crisis that had swept Asia. The controls sparked an enormous controversy in the world of international finance. Some celebrated the controls for...
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Keywords:
Capital Controls;
Business and Government Relations;
International Finance;
Policy;
Crisis Management;
Balance and Stability;
Globalized Economies and Regions;
Malaysia
Abdelal, Rawi E., and Laura Alfaro. "Malaysia: Capital and Control." Harvard Business School Case 702-040, April 2002. (Revised April 2003.)
- April 2002 (Revised September 2002)
- Background Note
Capital Controls
By: Rawi E. Abdelal and Laura Alfaro
Only in the waning years of the 20th century did international financial markets begin to enjoy the freedom from government regulation that they had experienced before the first world war. By 2002, international capital markets had grown to be enormous--$1.2 trillion...
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Keywords:
History;
Policy;
Business and Government Relations;
Change Management;
Cost vs Benefits;
Governance Controls;
Governance Compliance;
Emerging Markets;
Financial Markets;
Network Effects;
Banking Industry;
Financial Services Industry
Abdelal, Rawi E., and Laura Alfaro. "Capital Controls." Harvard Business School Background Note 702-082, April 2002. (Revised September 2002.)
- 2002
- Chapter
Bridging the Gap: How Improved Information Can Help Companies Integrate Shareholder Value and Environmental Quality
By: Forest Reinhardt
Keywords:
Corporate Social Responsibility and Impact;
Business and Shareholder Relations;
Information;
Environmental Sustainability
Reinhardt, Forest. "Bridging the Gap: How Improved Information Can Help Companies Integrate Shareholder Value and Environmental Quality." In Environmental Performance Measurement: The Global Report 2001-2002, edited by Daniel Esty and Peter K. Cornelius. Oxford: Oxford University Press, 2002.
- March 2002 (Revised May 2007)
- Case
Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)
By: V.G. Narayanan and Lisa Brem
The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point...
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Keywords:
Customers;
Customer Relationship Management;
Price;
Perspective;
Marketing;
Competitive Advantage;
Financial Services Industry;
Banking Industry;
Canada
Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group (Abridged)." Harvard Business School Case 102-072, March 2002. (Revised May 2007.)
- March 2002 (Revised November 2003)
- Case
Satellite Radio
By: Thomas R. Eisenmann and Alastair Brown
In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted...
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Keywords:
Growth and Development Strategy;
Price;
Risk and Uncertainty;
Problems and Challenges;
Network Effects;
Partners and Partnerships;
Information Technology;
Business Model;
Investment Return;
Auto Industry;
Media and Broadcasting Industry;
United States
Eisenmann, Thomas R., and Alastair Brown. "Satellite Radio." Harvard Business School Case 802-175, March 2002. (Revised November 2003.)
- February 2002 (Revised December 2003)
- Exercise
Incentives Game, The
By: Jason R. Barro, Brian J. Hall and Jonathan Lim
This exercise provides an opportunity to gain insight about designing, negotiating, and responding to incentives. The setting is investment management. A class is divided into a certain number of investment firms. Each company has one CEO and begins with four portfolio...
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Barro, Jason R., Brian J. Hall, and Jonathan Lim. "Incentives Game, The." Harvard Business School Exercise 902-197, February 2002. (Revised December 2003.)
- February 2002 (Revised March 2002)
- Case
Customer Profitability and Customer Relationship Management at RBC Financial Group
By: V.G. Narayanan and Lisa Brem
The Royal Bank of Canada uses customer relationship management and customer profitability tools to gain a competitive advantage in Canada's increasingly crowded financial services market. The case presents two pricing and customer management issues: one from the point...
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Keywords:
Competitive Advantage;
Price;
Customer Relationship Management;
Marketing;
Customer Value and Value Chain;
Financial Services Industry;
Banking Industry;
Canada
Narayanan, V.G., and Lisa Brem. "Customer Profitability and Customer Relationship Management at RBC Financial Group." Harvard Business School Case 102-043, February 2002. (Revised March 2002.)
- February 2002 (Revised April 2002)
- Case
Chengwei Ventures and the hdt* Investment
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Bo Feng, cofounder and principal in Chengwei Ventures, one of the first sovereign venture capital firms in China, is trying to decide on the proper business model for hdt, the product of a merger between two portfolio companies. This case discusses the best way for the...
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Keywords:
Venture Capital;
Mergers and Acquisitions;
Customer Relationship Management;
Sovereign Finance;
Management Analysis, Tools, and Techniques;
Entrepreneurship;
Internet and the Web;
Applications and Software;
Markets;
Business Model;
Financial Services Industry;
China
Hardymon, G. Felda, Josh Lerner, and Ann Leamon. "Chengwei Ventures and the hdt* Investment." Harvard Business School Case 802-089, February 2002. (Revised April 2002.)
- January 2002
- Case
Metromove.com Business Plan
By: Lynda M. Applegate and Sheila Marcelo
Enables analysis of a business plan in a volatile market. Also enables analysis of the decisions entrepreneurs must make as they start a new business, develop the concept, choose partners, and find funding.
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