Marketing Plans - Publications - Faculty & Research

Profile

Anthony Tan

To most aspiring business leaders, Anthony Tan had enviable career prospects. The scion of one of Malaysia’s wealthiest families, Tan is the son of the CEO of Tan Chong Motor Holdings Bhd, one of Malaysia’s biggest automobile distributors. As head of View Details

Profile

Mariano Bomaggio

more international perspective outside the U.S., maybe in Africa." When asked about his plans after graduation, Mariano confides that it's "a tough question! I want to keep learning, probably within the finance world, at the... View Details

Keywords: Tech; Manufacturing/Energy

08 May 2006
Research & Ideas

The Cost of Cutting in Line

No one likes to waste time standing in line. So why don't more people try to bribe their way to the front? Should companies allow some customers to move to the front of the line for a hefty fee? Is there a market for time? Felix... View Details

Keywords: by Sean Silverthorne

03 Sep 2020
Op-Ed

Why American Health Care Needs Its Own SEC

Commission. Why health care needs an SEC equivalent For more than eight decades, the SEC has brought transparency to the financial system, policing the market to ensure robust disclosure that complies with Generally Accepted Accounting... View Details

Keywords: by Regina E. Herzlinger; Health

Career Coach

Judy Shen-Filerman

Judy (HBS '94) has a passion for helping students shape their career vision, improve their storytelling and be effective communicators in US corporate culture. Judy’s coaching firm specializes in developing professionals from non-US cultures, first generation... View Details

Keywords: Consumer Products; Education; Entrepreneurship; Publishing / Communications / Advertising

05 Mar 2014
What Do You Think?

When Will the Next Dot.com Bubble Burst?

Summing Up Is "Collateral Damage" from Economic Bubbles Inevitable, Necessary, and Useful? According to the old saw, markets are made by differences of opinion. If that's the case, there is a real View Details

Keywords: by James Heskett; Publishing; Retail

19 Dec 2005
Research & Ideas

The Regional Slice of Your Global Strategy

continental perspective. My goal is not to be elusive but to avoid restricting the strategies to a particular geographic scale. Particularly with large countries, the logic of the strategies can apply to intranational as well as international regions. Oil companies,... View Details

Keywords: by Pankaj Ghemawat

17 Apr 2012
First Look

First Look: April 17

IFRS Adoption and Financial Statement Comparability Authors:Francois Brochet, Alan D. Jagolinzer, and Edward J. Riedl Abstract This study examines whether mandatory adoption of International Financial Reporting Standards (IFRS) leads to capital View Details

Keywords: Carmen Nobel

01 Dec 2003
News

HBS Launches Alumni Survey

career services, curriculum development, executive education, alumni relations, and publishing,” says David Lampe, the School’s executive director of Marketing and Communications. The survey, developed and administered with the help of... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

13 Apr 2010
First Look

First Look: April 13

balances the four drives while avoiding negative leadership and leaders who are missing the drive to bond. Order the Book: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470623845.html Market Heterogeneity and Local Capacity... View Details

Keywords: Martha Lagace

01 Mar 2018
News

March 2018 Alumni and Faculty Books

depends on the ability to deliver great service. The Low Cholesterol Cookbook and Action Plan by Karen Swanson (MBA 1990) (Rockridge Press) Getting serious about heart health can be overwhelming. That’s why cardiac dietitian Jennifer... View Details

01 Mar 2011
First Look

First Look: March 1

mind-set and will be expected to offer your CEO deep insights on key business decisions. This article explores those developments in more detail and explains other findings about the latest requirements in each of seven C-level jobs: CIO, chief View Details

Keywords: Sean Silverthorne

28 Feb 2005
Research & Ideas

Amazon, eBay and the Bidding Wars

lower. But sniping isn't a universal strategy for success, says Roth, who teaches in the School's Negotiation, Organizations & Markets unit. It's all in the rules of the game. On Amazon.com, for example, where end-of-auction deadlines... View Details

Keywords: by Sara Grant; Web Services; Technology

05 Apr 2004
What Do You Think?

Should We Brace Ourselves for Another Era of M&A Value Destruction?

mergers and acquisitions fail to achieve their objectives, suggesting possible remedies to this "flawed process." Kathryn Yates, for example, cited three primary reasons for M&A failure: "1) Forgetting to plan for the... View Details

Keywords: by James Heskett

Profile

Raymond Hwang

the problem and a surgical plan to address it. Your job is to execute that plan with as little variation as possible. The ‘same way, every time’ is the mantra of the surgeon. Once the operation begins,... View Details

Keywords: Services; Entrepreneurship; Health Care

01 Dec 2003
News

Rural Renewal

she herself is an organic farmer, Reade is not here to sell the blueberries, asparagus, beef, or lamb she raises at Neptune Farm. She’s here to support the other farmers, and they are here, in large part, because of her. Reade organized the weekly View Details

Keywords: Susan Young; Crop Production; Agriculture

12 Mar 2012
Research & Ideas

Crowded at the Top: The Rise of the Functional Manager

titles such as chief financial officer, chief marketing officer, chief technology officer, and chief human resources officer. “In companies that have more related businesses, it makes sense to have these positions toward the top with the... View Details

Keywords: by Carmen Nobel

19 Mar 2024
Blog Post

IFC India: Tata Power - Trombay Thermal Power Plant Takeaways

24/7, with limited downtime mostly for planned maintenance work. It does not need sun or wind to operate at full capacity, and while the operators chose to use higher quality imported Indonesian coal to run the plant, in a pinch they... View Details

01 Jun 1997
News

Blockbuster Deals

decide, for example, when to disclose plans for the merger, what restrictions to place on insider use of information, what counts as fair and proper accounting and taxation, and how to treat employees who may lose their jobs. "In M&As;... View Details

Keywords: Garry Emmons and Nancy O. Perry

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

Between Economic Planning and Market Competition: U.S. Law and Economics in the 1920s By: Phillips Sawyer, Laura Abstract—The impact of institutional economics in shaping the American regulatory tradition... View Details