Publications

October 2008 (Revised June 2011)
Case

JetBlue Airways: Managing Growth

By: Robert S. Huckman and Gary P. Pisano

Considers the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February... View Details

Keywords: Growth and Development Strategy; Growth Management; Operations; Performance Capacity; Performance Efficiency; Competitive Strategy; Air Transportation Industry

April 1994 (Revised September 1994)
Case

KENETECH Corporation

By: William E. Fruhan Jr.

Involves a strategic decision about how fast to ramp up sales. Improvements in technology have driven down the cost of electric power generated from wind turbines to the point where they are competitive with fossil-fuel plants. KENETECH needs to raise equity capital to... View Details

Keywords: Renewable Energy; Borrowing and Debt; Equity; Initial Public Offering; Growth and Development Strategy; Market Entry and Exit; Going Public; Sales; Competition; Energy Industry

October 2004 (Revised July 2011)
Case

AT&T 2000-2004

By: Stephen P. Bradley and Kerry Herman

Provides an update on CEO Michael Armstrong's "Project Grand Slam" strategy to build the value of AT&T by offering a complete, integrated telecommunications solution to both corporate and residential customers, including wireless and wire line telephone, Internet,... View Details

Keywords: Business Exit or Shutdown; Customers; Business or Company Management; Failure; Business and Shareholder Relations; Networks; Corporate Strategy; Internet; Wireless Technology; Value Creation; Telecommunications Industry

Christopher Stanton is Marvin Bower Associate Professor of Business Administration in the Entrepreneurial Management Unit. Professor Stanton's research streams focus on personnel economics, organizational economics, labor markets, and entrepreneurship. His MBA... View Details

16 Jul 2019
News

JUUL: Leading the Vaping Revolution

February 1983
Case

Managing Product Safety: The Case of the Procter & Gamble Rely Tampon

Presents an accounting of Procter & Gamble's handling of a product safety controversy (1980) surrounding its Rely tampon. May be used as part of a series, Managing Product Safety, that provides an opportunity to compare and contrast the social response strategies... View Details

Keywords: Safety; Crisis Management; Product; Consumer Products Industry; Health Industry

2019
Book

Love Your Enemies: How Decent People Can Save America from the Culture of Contempt

By: Arthur C. Brooks

To get ahead today, you have to be a jerk, right?

Divisive politicians. Screaming heads on television. Angry campus activists. Twitter trolls. Today in America, there is an “outrage industrial complex” that prospers by setting American against... View Details

Keywords: Political Participation; Political Culture; Moral Sensibility; Government and Politics; Society; United States

2006
Book

Who Really Cares: The Surprising Truth About Compassionate Conservatism

By: Arthur C. Brooks

We all know we should give to charity, but who really does? Approximately three-quarters of Americans give their time and money to various charities, churches, and causes; the other quarter of the population does not. Why has America split into two nations: givers and... View Details

Keywords: Philanthropy and Charitable Giving; Demographics; United States

2022
Case

A Sweet Dilemma: Sourcing Palm Oil with Ferrero SpA and Nestlé

By: Andrew J. Hoffman

This case focuses on Ferrero SpA's sustainable palm oil sourcing strategy in light of its acquisition of Nestlé's U.S. confectionery brands, which in many ways does not comply with Ferrero's sustainable sourcing commitments. The case reviews Ferrero's rich family... View Details

Keywords: Environmental Sustainability; Supply Chain; Food and Beverage Industry

07 Sep 2017
News

Faber-Castell Doubles Down on the Pencil

March 2006 (Revised February 2017)
Case

Rwanda: National Economic Transformation

By: Michael E. Porter, Kaia Miller, Michael McCreless, Kjell Carlsson, Jem Hudson and Haviland Sheldahl-Thomason

Set in the year 2004, when Rwanda commemorated the 10th anniversary of a genocide that had claimed the lives of over 10% of its population. Focuses on the formulation of an economic strategy to rebuild the economy and its institutions after the devastation. Rwanda, one... View Details

Keywords: Crime and Corruption; Developing Countries and Economies; Policy; Government Administration; Crisis Management; Strategy; Rwanda

August 1986 (Revised June 1987)
Case

Lotus Development Corporation: Entering International Markets

By: David B. Yoffie and John J. Coleman

Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details

Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States

January 1989
Case

Benetton S.p.A.

By: Howard H. Stevenson

Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge... View Details

Keywords: Marketing Strategy; Organizational Structure; Growth and Development; Business Strategy; Performance Effectiveness; Fashion Industry; Apparel and Accessories Industry

07 Sep 2021
News

Focus on Health and Equity to Meet 2026 Climate Goal, Advises Sustainability Committee

March 2001
Case

Breakup of AT&T, The: Project "Grand Slam"

Focuses on AT&T's 2000 restructuring, in which the company broke itself into four units: business services, consumer services, broadband, and wireless. Examines the strategy of the company during this time: (1) to deliver information in any form (voice, video, data)... View Details

Keywords: Restructuring; Telecommunications Industry