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  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

find that, on average, employee turnover is associated with decreased performance, as measured by profit margin and customer service. The effect of turnover on performance, however, is mitigated by the nature of View Details
Keywords: Martha Lagace
  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • 2019
  • Article

Overcoming Cultural Resistance to Open Source Innovation

By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details
Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention
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  • January 1997 (Revised July 1998)
  • Case

Dendrite International (Condensed)

By: John A. Deighton
This version has been shortened to concentrate on the issue of managing a long selling process and long post-sale account relationship. The focus on the pharmaceutical industry in the United States, Europe, and Japan is preserved. Broader questions of expansion into... View Details
Keywords: Customer Focus and Relationships; Marketing Strategy; Product Development; Sales; Expansion; Chemical Industry; Pharmaceutical Industry; Japan; Europe; United States
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  • 27 Jun 2007
  • Lessons from the Classroom

Learning to Make the Move to CEO

You're a successful senior executive with 20, 25 years of experience under your belt. You've made your mark and stand just 1 or 2 rungs from the position of CEO. Now what? As faculty chair of Harvard Business School's Advanced Management... View Details
Keywords: by Julia Hanna; Education
  • August 2022
  • Teaching Note

BTS & ARMY

By: Doug J. Chung and Kay R. Koo
Industry leaders must define a particular outcome of interest (i.e., an objective) to establish an organization’s strategy. BTS’s initial objective was to increase brand recognition and to acquire a solid fanbase. The proliferation of social network platforms... View Details
Keywords: Cultural Diversity; Brand Equity; Go-to-market Strategy; Social Network; Entertainment Industry; Brands and Branding; Customer Relationship Management; Consumer Behavior; Social and Collaborative Networks; Social Entrepreneurship; Digital Platforms; Digital Marketing; Music Industry
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  • September 2011 (Revised August 2013)
  • Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink
    • 21 Apr 2015
    • First Look

    First Look: April 21

    customized web sites for overseas markets? How would she maintain the detail and attention she had put into so many aspects of the company as Nasty Gal grew? As Amoruso's time was limited and management... View Details
    Keywords: Carmen Nobel & Sean Silverthorne
    • Web

    HBR Classics - Alumni

    Wendall-Wedellsborg The Discipline of Innovation , Peter F. Drucker The Innovation Catalysts , Roger L. Martin Managing Markets and Customers Building Loyalty in Business Markets View Details
    • March 2004 (Revised March 2005)
    • Case

    Oscar de la Renta

    By: Bharat N. Anand, Elizabeth Lea Carpenter and Samhita Patwardhan Jayanti
    Over three decades, Oscar de la Renta (ODLR) had established itself as one of the premier luxury brands in America. Its mainstay business had always been producing and marketing high-priced, couture/ready-to-wear luxury goods. Now, in September 2003, it faced a series... View Details
    Keywords: Business Conglomerates; Borrowing and Debt; Growth and Development Strategy; Brands and Branding; Production; Family Ownership; Luxury; Competition; Diversification; Expansion; United States
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    • November 2019 (Revised December 2020)
    • Case

    Grupo Éxito: Facing Colombia's Competitive Grocery Retail Industry

    By: José B. Alvarez, Carla Larangeira, Jenyfeer Martinez Buitrago and Miguel Diaz Moreno
    Grupo Éxito, a leading South American retailer, faced declining market shares in Colombia in 2019 with the arrival of low-cost competitors and emerging digital trends. Originally founded in Medellín, Éxito had over the course of its seventy-year history evolved from a... View Details
    Keywords: Grocery; Market Share; Information Technology; Trends; Competitive Strategy; Retail Industry; Colombia; Latin America
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    • 23 Jan 2023
    • Research & Ideas

    After High-Profile Failures, Can Investors Still Trust Credit Ratings?

    crisis, delivering more accurate and relevant ratings for investors. The paper, published in Management Science, was coauthored by Sikochi, Samuel B. Bonsall IV and Karl A. Muller III of Penn State University; Kevin Koharki of Purdue... View Details
    Keywords: by Ben Rand
    • 08 Sep 2014
    • Research & Ideas

    The Strategic Way To Hire a Sales Team

    with engineering on custom applications, and up-selling or cross-selling additional services. Allocation of sales talent should change. Focus on behaviors in selection. In many firms, this means upgrading assessment skills. View Details
    Keywords: by Carmen Nobel
    • January 2021 (Revised February 2021)
    • Case

    Tech with a Side of Pizza: How Domino's Rose to the Top

    By: Boris Groysberg, Sarah L. Abbott and Susan Seligson
    After hitting an all-time low in 2008, Domino’s Pizza underwent a vigorous rebranding, product development, and embraced innovative technologies to become the world’s leading international fast-food retailer. Domino’s considered itself as much a tech company as it was... View Details
    Keywords: Digital Marketing; Digital Technology; Innovation; Scaling; Data Analytics; Turnaround; Technological Innovation; Information Technology; Strategy; Management; Marketing; Operations; Human Resources; Entrepreneurship; Change Management; Analysis; Performance; Customers; Growth and Development; Competitive Advantage; Employees; Training; Leadership Development; Food and Beverage Industry; Technology Industry; United States
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    • November 2002 (Revised November 2006)
    • Case

    Tax-Motivated Film Financing at Rexford Studios

    By: Mihir A. Desai, Gabriel J. Loeb and Mark Veblen
    The head of production for Rexford Studios must analyze the terms and value consequences of an international financing involving a German film fund. The financing involves a sale-leaseback structure where international tax rules give rise to a sizable economic pie that... View Details
    Keywords: International Finance; Financing and Loans; Taxation; Cash Flow; Financial Strategy; Financial Management; Competition; Film Entertainment; Entertainment and Recreation Industry; Financial Services Industry; Germany
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    • November 2008 (Revised February 2009)
    • Case

    Omron: Sensing Society

    By: Rosabeth M. Kanter and Ethan S Bernstein
    "Leading profitable growth is only part of the goal. We cannot live without breathing, but we do not live in order to take a breath,” said Omron's President and CEO, Hisao Sakuta, in 2008. Omron, a $7B global supplier of sensors, control system components, advanced... View Details
    Keywords: Change Management; Transformation; Competitive Advantage; Leadership; Goals and Objectives; Globalized Firms and Management; Innovation and Invention; Values and Beliefs; Mission and Purpose; Electronics Industry
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    • 14 Mar 2023
    • In Practice

    What Does the Failure of Silicon Valley Bank Say About the State of Finance?

    crisis—and was the second-biggest to fail ever. Analysts say SVB was largely unprepared for the Federal Reserve’s aggressive interest rate increases, which shrank the value of its investments. As word spread quickly online that the bank could be in trouble last week,... View Details
    Keywords: by Dina Gerdeman; Financial Services; Banking
    • 05 Jul 2012
    • What Do You Think?

    Why Is Trust So Hard to Achieve in Management?

    Summing Up Do Managers Take Trust for Granted? Trust is a big issue these days judging from the volume of responses to this month's column. Its importance in management is agreed on. There is a long list of... View Details
    Keywords: by James Heskett
    • December 2012 (Revised April 2013)
    • Case

    Olam: On a New Course

    By: David E. Bell, Forest Reinhardt and Mary Shelman
    From modest beginnings as a cashew trader in Nigeria, Olam, founded by Indian nationals in 1989, has grown into a leading global agricultural trading company, with annual revenues of $14 billion. The company recently has begun investing in farms and in the production... View Details
    Keywords: Risk Management; Leadership; Customer Value and Value Chain; Corporate Strategy; Organizational Culture; Environmental Sustainability; Expansion; Competitive Advantage; Agribusiness; Agriculture and Agribusiness Industry; Nigeria
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