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All HBS Web
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- Faculty Publications (1,848)
planning →
- January 1985
- Background Note
External Organizational Environments: Implications for Human Resource Planning
Schlesinger, Leonard A. "External Organizational Environments: Implications for Human Resource Planning." Harvard Business School Background Note 485-101, January 1985.
- January 1985 (Revised March 2003)
- Case
Conex do Brasil
By: Christopher A. Bartlett and John Young
Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet...
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Keywords:
Cross-Cultural and Cross-Border Issues;
Resignation and Termination;
Goals and Objectives;
Market Entry and Exit;
Operations;
Performance Expectations;
Opportunities;
Corporate Strategy;
Latin America;
United States;
Brazil
Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
- January 1985 (Revised February 1997)
- Case
Lotus Development Corp.
Contains a description of the history and venture capital financing of Lotus Development. Focuses on issues related to the possible terms of investment in Lotus by a major venture capital firm. The pedagogic objectives in the case are: to explore the elements of the...
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Keywords:
Technological Innovation;
Business or Company Management;
Venture Capital;
Organizational Structure;
Entrepreneurship;
Financing and Loans;
Outcome or Result;
Corporate Finance;
Planning;
Computer Industry
Sahlman, William A. "Lotus Development Corp." Harvard Business School Case 285-094, January 1985. (Revised February 1997.)
- 1985
- Book
Marketing Management: Strategy, Planning and Implementation
Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Strategy, Planning and Implementation. Homewood, IL: Richard D. Irwin, 1985.
- January 1985
- Case
Manion Telecommunication Division: 1981 Personnel Support Plan
Schlesinger, Leonard A. "Manion Telecommunication Division: 1981 Personnel Support Plan." Harvard Business School Case 485-103, January 1985.
- January 1985
- Case
Manion Telecommunication Division: 1981 Strategic Business Plan
Schlesinger, Leonard A. "Manion Telecommunication Division: 1981 Strategic Business Plan." Harvard Business School Case 485-104, January 1985.
- September 1984 (Revised March 1993)
- Background Note
Marketing Planning and Organization
By: Robert J. Dolan
Presents guidelines for effective marketing planning. Provides a general outline of the contents of a typical marketing plan, the process by which the plan is developed, and considers the benefits successful firms reap from their planning efforts and the problems that...
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Dolan, Robert J. "Marketing Planning and Organization." Harvard Business School Background Note 585-106, September 1984. (Revised March 1993.)
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (A)
By: Robert J. Dolan
Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's...
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
- September 1984
- Case
Henkel Corp.: International Sealants Brand SISTA (B)
By: Robert J. Dolan
Describes the outcome of implementation of the standardized plan described in Henkel (A).
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Keywords:
Marketing Strategy;
Globalization;
Expansion;
Profit;
Conflict Management;
Outcome or Result;
Consumer Products Industry;
Construction Industry;
Europe;
West Germany
Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in...
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Keywords:
Valuation;
Going Public;
Strategy;
Business or Company Management;
Cost vs Benefits;
SWOT Analysis;
Investment Banking;
Financing and Loans;
Planning;
Corporate Finance;
Retail Industry;
Consumer Products Industry
Sahlman, William A. "CML Group, Inc.: Going Public (A)." Harvard Business School Case 285-003, July 1984. (Revised September 1986.)
- June 1984 (Revised February 1988)
- Teaching Note
Hoover: Multinational Product Planning, Teaching Note
- June 1984 (Revised November 1985)
- Background Note
Product Line Planning
Keywords:
Planning
Shapiro, Benson P. "Product Line Planning." Harvard Business School Background Note 584-145, June 1984. (Revised November 1985.)
- May 1984 (Revised May 1989)
- Case
Cleveland Twist Drill (B)
Describes events at Cleveland Twist Drill between April 1982 and February 1983. Jim Bartlett's approach to the union and the implementation of the "move strategy" are described. Students are asked to evaluate these actions and to develop plans for dealing with current...
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Hamermesh, Richard G. "Cleveland Twist Drill (B)." Harvard Business School Case 384-163, May 1984. (Revised May 1989.)
- February 1984 (Revised February 1986)
- Case
E.I. du Pont de Nemours & Co.: Titanium Dioxide
By: W. Carl Kester, Robert R. Glauber, David W. Mullins Jr. and Stacy S. Dick
Disequilibrium in the $350 million TiO2 market has prompted Du Pont's Pigments Department to develop two strategies for competing in this market in the future. The growth strategy has a smaller internal rate of return than the alternative strategy due to large capital...
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Keywords:
Forecasting and Prediction;
Cash Flow;
Investment Return;
Growth and Development Strategy;
Strategic Planning;
Projects;
Chemical Industry
Kester, W. Carl, Robert R. Glauber, David W. Mullins Jr., and Stacy S. Dick. "E.I. du Pont de Nemours & Co.: Titanium Dioxide." Harvard Business School Case 284-066, February 1984. (Revised February 1986.)
- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior.
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Keywords:
Product Launch;
Consumer Behavior;
Planning;
Competition;
Food and Beverage Industry;
United Kingdom;
United States
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
- November 1983 (Revised May 1990)
- Case
Procter & Gamble Co. (B)
By: John A. Quelch
The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types...
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Keywords:
Advertising;
Product Launch;
Product Marketing;
Brands and Branding;
Consumer Products Industry;
United States
Quelch, John A. "Procter & Gamble Co. (B)." Harvard Business School Case 584-048, November 1983. (Revised May 1990.)
- September 1983 (Revised July 1998)
- Case
Heather Evans
By: Howard H. Stevenson and Michael J. Roberts
Focuses on the efforts of Heather Evans, a second-year MBA student, and her attempts to start her own dress business. Examines the business plan and the process of acquiring control over the financial and human resources necessary to implement the plan.
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Keywords:
Business Plan;
Business Startups;
Investment;
Human Resources;
Strategic Planning;
Apparel and Accessories Industry
Stevenson, Howard H., and Michael J. Roberts. "Heather Evans." Harvard Business School Case 384-079, September 1983. (Revised July 1998.)
- September 1983 (Revised December 1988)
- Case
Cleveland Twist Drill (A)
Deals with the problems of implementing strategy in a declining industry and the negotiation of strategy with external constituencies, particularly labor unions. Traces Jim Bartlett's first nine months as president and asks for a plan of action.
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Keywords:
Decision Choices and Conditions;
Management Style;
Negotiation Tactics;
Labor and Management Relations;
Corporate Strategy
Hamermesh, Richard G. "Cleveland Twist Drill (A)." Harvard Business School Case 384-083, September 1983. (Revised December 1988.)
- September 1983 (Revised February 1989)
- Background Note
The Oil Tanker Shipping Industry in 1983
Describes the international oil tanker shipping industry both historically and in 1983. Designed to provide a vehicle for practicing industry analysis in a volatile commodity business, and for formulating strategy in such an environment. Also can be used to examine...
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Keywords:
Strategic Planning;
Globalized Markets and Industries;
Goods and Commodities;
Volatility;
Vertical Integration;
Supply and Industry;
Shipping Industry
Porter, Michael E. "The Oil Tanker Shipping Industry in 1983." Harvard Business School Background Note 384-034, September 1983. (Revised February 1989.)
- 1983
- Chapter
On Consumption-Indexed Public Pension Plans
By: Robert C. Merton
Merton, Robert C. "On Consumption-Indexed Public Pension Plans." In Financial Aspects of the U.S. Pension System, edited by Zvi Bodie and John B. Shoven. Chicago: University of Chicago Press, 1983. (Chapter 18 in Continuous-Time Finance. Reprinted in The Foundations of Pension Finance, Volume I, Zvi Bodie and E. Philip Davis, eds., Edward Elger, 2000.)