Publishing - Publications - Faculty & Research

22 Apr 2013
Working Paper Summaries

Competing with Privacy

Keywords: by Ramon Casadesus-Masanell & Andres Hervas-Drane; Publishing

March 1993
Background Note

Stages Theory, The: A Framework for IT Adoption and Organizational Learning

By: Richard L. Nolan, David Croson and Katherine Seger

Describes Professor Richard Nolan's Stages Theory of Information Technology adoption by organizations. View Details

Keywords: Information; Body of Literature; Information Management; Information Publishing; Adoption; Organizational Structure; Organizational Design; Decision Making; Information Technology Industry

Citation

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01 Dec 2005
News

perspective. “I’d never actually heard a product speak,” he recalls. “It was like listening to a can of Coca-Cola explain how it would like to be marketed.” That initial encounter inspired Deighton to write “Marketing James Patterson,” a case that uses the lens of a... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Market Research, Photo, Translation, Veterinary and Other Services; Professional Services

27 Jul 2009
Research & Ideas

Social Network Marketing: What Works?

When marketers want to reach users of social networks such as Facebook, MySpace, or Cyworld, they have two choices: buy advertising or start a viral campaign. New research by Harvard Business School professor Sunil Gupta suggests that viral may be the way to go in... View Details

Keywords: by Sarah Jane Gilbert; Publishing; Publishing; Publishing

16 Aug 2006
Research & Ideas

Is MySpace.com Your Space?

Research, a leading journal publishing interdisciplinary studies of consumer behavior. Sean Silverthorne: Who is using MySpace to advertise? John Deighton: Fox created a profile page for X-Men: The Last Stand. Disney ran a contest to... View Details

Keywords: by Sean Silverthorne; Publishing; Publishing; Publishing

01 Mar 2015
News

Alumni and Faculty Books for March 2015

(MBA 2006) (CreateSpace Independent Publishing Platform) Maier discusses how modern Russian mothers are raising their children today. She interviewed hundreds of mothers and found some common elements, placing modern Russian mothers... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet)

Career Coach

Martin November

Chief Medical Officer for an online publishing company of continuing medical education and a consultant to healthcare-related businesses. Work Experience: Practicing physician, Hospital Administrator, Clinical researcher, Healthcare... View Details

01 Dec 2019
News

John McArthur

School’s publishing arm to expand the reach and impact of the School and its thought leadership throughout the world. McArthur was easy to spot on campus, often clad in a blue short-sleeved shirt. He had a genuine interest in others and... View Details

Keywords: Dean

August 2001 (Revised March 2008)
Case

Helios Health (A)

By: Regina E. Herzlinger and Alfred Martin

Helios PC system provides personalized drug information to the patients in the doctor's waiting room. It has met with considerable consumer acceptance and a very high return for the drug companies that sponsor it. What price should it charge them for the service? View Details

Keywords: Entrepreneurship; Price; Health Care and Treatment; Information Publishing; Innovation and Invention; Product Marketing; Demand and Consumers; Health Industry; Pharmaceutical Industry

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01 Mar 2012
News

Philippines Outreach

Bradley: A “civilized man,” making an impact in Washington and beyond. The owner and chairman of the Atlantic Media Company, publisher of the Atlantic magazine and the National Journal, David Bradley (MBA 1977) has been called “ ‘the most... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

May 2009 (Revised July 2011)
Case

Daqi

By: Robert C. Pozen, Richard Franklyn Armbrust and Ziquan Zhang

In 2008, Daqi was one of the largest Internet portals for user-generated content and the leading word-of-mouth marketing provider in China. Grace Zhou, Daqi's CEO, was contemplating the risks and benefits of expanding Daqi's services into three new content areas—news,... View Details

Keywords: Information Publishing; Growth and Development Strategy; Risk Management; Marketing; Business and Government Relations; Expansion; Internet; Information Industry; China

Citation

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01 Jun 2005
News

Read This and Write

Internet development services firm, publishes an annual short-story review, sponsors a short-story competition, and organizes theatrical performances adapted from stories. “Our goal is to create a friendly, nonthreatening forum that will... View Details

Keywords: Momaya Press; short stories; Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

01 Sep 2008
News

Reality to News Biz: Drop Dead

from publishing weekly to biweekly. Knight Ridder, the Wall Street darling that owned the Philadelphia Inquirer and Detroit Free Press, is no more, having been swallowed and largely written off by a peer whose own fortunes then... View Details

Keywords: Roben Farzad; journalism; Publishing Industries (except Internet); Publishing Industries (except Internet)

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

If the ongoing social networking revolution has you scratching your head and asking, "Why do people spend time on this?" and "How can my company benefit from the social network revolution?" you've got a lot in common with Harvard Business School... View Details

Keywords: by Sean Silverthorne; Publishing; Publishing

August 2011
Supplement

John Fahey, President and CEO of National Geographic Society, In-Class Comments, 2/11/11

By: David Garvin

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Sales; Environmental Sustainability; Business Strategy; Web Sites; Publishing Industry; Washington (state, US)

Citation

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February 2009 (Revised May 2010)
Case

Orange: Read&Go

By: Thomas R. Eisenmann, Toby E. Stuart, Bhaskar Chakravorti, Vincent Marie Dessain, Simon Harrow and Elena Corsi

In late 2008, Orange (aka France Telecom) must decide if launching Read&Go, an electronic newsstand built around an e-paper reader, would be successful. The case describes (1) Orange's strategy; (2) the company's new product development process; (3) e-paper technology,... View Details

Keywords: Business Model; Corporate Entrepreneurship; Technological Innovation; Demand and Consumers; Product Development; Partners and Partnerships; Competition; Publishing Industry; France

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