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  • January 2024 (Revised February 2024)
  • Exercise

Travelogo: Understanding Customer Journeys

By: Eva Ascarza, Nicolas Padilla and Oded Netzer
In late May 2023, Sarah Merino, the newly appointed manager of the Customer Insights group at Travelogo—an online travel booking platform—initiates a comprehensive analysis of clickstream data to understand the varied behaviors and needs of their users. In preparation... View Details
Keywords: Customer Relationship Management; Analysis; Analytics and Data Science; Marketing Strategy; Segmentation; Consumer Behavior; Travel Industry; United States
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  • Web

Technology & Operations Management - Doctoral

Information Technology Management Department Grace Gu, 2020 Boston College, Carroll School of Management Ohchan Kwon, 2019 Hong Kong University of Science and Technology (HKUST), Department of Information Systems, View Details
  • 20 Sep 2020
  • Working Paper Summaries

Updating the Balanced Scorecard for Triple Bottom Line Strategies

Keywords: by Robert S. Kaplan and David McMillan; Accounting
  • Program

Rising Generation in the Family Enterprise

critical decisions. Learning alongside a select group of generational peers, you will crystallize priorities and develop a plan of action to guide the next phase of your life and career—and the next phase of the business. Details Address... View Details
  • Web

Strategy - Doctoral

Business Economics , which is designed to attract students interested in pursuing research using a purely economics-based methodology. Curriculum & Coursework Our programs are full-time degree programs which officially begin in August.... View Details
  • 08 Mar 2022
  • Research & Ideas

Representation Matters: Building Case Studies That Empower Women Leaders

Ten years before Harvard Business School published its first case study, activists across Europe celebrated the first International Women’s Day. They demanded, among other things, the right for women to hold public office and an end to... View Details
Keywords: by Colleen Ammerman and Boris Groysberg
  • 2014
  • Case

Advanced Leadership Pathways: Raymond Jetson's MetroMorphosis and the Effort to Transform Baton Rouge

By: Rosabeth M. Kanter, Rakesh Khurana and Daniel Penrice
Raymond Jetson, an inner-city pastor, former Louisiana state legislator, and 2010 Harvard University Advanced Leadership Fellow, has embarked on a new career as a social entrepreneur. The case charts Jetson's career in public life and the ministry, his experience as an... View Details
Keywords: Social Entrepreneurship; Nonprofit Organizations; Business and Community Relations; Problems and Challenges; Leadership; Louisiana; Baton Rouge
Related
  • Web

Find Answers - MBA

not need to hire a paid admissions consultant to get into Harvard Business School. We want everyone to have a fair chance, so our application and evaluation processes are designed to be clear and accessible. We recommend seeking the... View Details
  • 06 Mar 2020
  • Book

A Great Teacher's Lessons for Leading

Click to watch. “The best teachers are leaders, and the best leaders are also teachers,” says Harvard Business School Professor Thomas DeLong, who since 1997 has taught more than 20,000 MBAs and executives on campus and around the globe.... View Details
Keywords: by Martha Lagace; Education
  • 02 Apr 2001
  • Research & Ideas

Not All M&As Are Alike—and That Matters

in part because they typically occur at an earlier stage in an industry's life cycle. Many industries exist for a long time in a fragmented state: local businesses stay local, and no company becomes dominant... View Details
Keywords: by Joseph L. Bower
  • 11 Dec 2023
  • Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

Kyle Leahy (MBA 2011) stepped into the CEO role of Glossier in May 2022 ready to take the brand to new heights. Since its founding in 2014, Glossier had disrupted the beauty industry, created a powerful community-driven brand, and was looking to build the View Details
  • Program

Family Office Wealth Management—Virtual

Summary Wealth management for high-net-worth families has grown increasingly complex. For some families, the responsibility of wealth management has shifted to younger generations who have less experience investing. For other families, the early liquidation of View Details
  • Web

Student Handbook - MBA

Student Handbook Welcome to HBS Being a Student at HBS 1. Academic Information & Policies 2. Integrity & Standards of Conduct 3. Financial Obligations 4. General Policies 5. Technology, Copyright, & Publishing Policies 6. Important Contact Information The Harvard View Details
  • 02 May 2019
  • Sharpening Your Skills

How To Ask Better Questions

Asking the right questions is the key to unlocking talent, opportunity, money, even second dates. Research shows asking follow-up questions improves your life and increases emotional intelligence. A Good Place to Start Asking Questions... View Details
Keywords: by Kristen Senz
  • 2012
  • Chapter

China: The Indigenization of Insurance

By: Elisabeth Koll and David Faure
The concept of insurance was introduced to China in the early nineteenth century by Westerners trading in Guangzhou and practised essentially among them. We argue that indigenization of insurance, in particular life insurance, was a slow process that stretched from the... View Details
Keywords: History; Insurance; Insurance Industry; China
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  • September–October 2022
  • Article

Case Study: What's the Right Career Move After a Public Failure?

By: Jon M. Jachimowicz and Francesca Gino
“Reunions are for happy people,” Mariani Kallis said to her friend Whitney on the phone. “I’m not going.” “Come on, it won’t be the same without you,” Whitney pleaded. “Besides, no one is happy right now. Everyone’s life is a mess.” “I’m pretty sure none of our... View Details
Keywords: Career Decisions; Personal Development and Career
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  • 11 Feb 2020
  • Sharpening Your Skills

10 Rules Entrepreneurs Need to Know Before Adopting AI

business problem you are solving is at least as important as your algorithms. Even though the technology and data science behind AI is what makes these applications different from conventional software, your... View Details
Keywords: by Rocio Wu
  • Web

Accounting & Management - Doctoral

2021 Graduate, Accounting and Management Recent Placement Yaxuan Chen, 2024 Cornell University, S.C. Johnson College of Business, Accounting Department Hashim Zaman, 2022 Harvard University, Laboratory for Innovation Sciences at Harvard... View Details
  • 05 Jul 2016
  • First Look

July 5, 2016

July–August 2016 Harvard Business Review Beyond the Holacracy Hype: The Overwrought Claims—and Actual Promise—of the Next Generation of Self-Managed Teams By: Bernstein, Ethan, John Bunch, Niko Canner, and Michael Lee Abstract—Holacracy... View Details
Keywords: Sean Silverthorne
  • 05 Sep 2023
  • Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

Business School Professor Amy Edmondson argues in her new book Right Kind of Wrong: The Science of Failing Well. Alimta is an example of an “intelligent failure,” Edmondson says, because the scientists... View Details
Keywords: by Michael Blanding