Publications
Publications
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- All HBS Web
(117,179)
- Faculty Publications (2,339)
- May 2002 (Revised May 2003)
- Case
Sa Sa Cosmetics
By: David E. Bell and Iris T. Li
Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis. View Details
- May 2002 (Revised October 2002)
- Case
Dell--New Horizons
By: V. Kasturi Rangan and Marie Bell
Founded in 1984, Dell Corp. has achieved phenomenal growth, and by 2000 had topped $25 billion in sales and over $2 billion in net income. In the 4th quarter of 2000, however, the PC industry's average 30-year growth rate crashed to a negative 10%. Dell must make... View Details
- May 2002
- Teaching Note
New Beetle, The (TN)
By: Rajiv Lal
Teaching Note for (9-501-023). Includes color exhibits. View Details
- April 2002
- Teaching Note
Freeport Studio, TN
By: Rajiv Lal
Teaching Note for (9-501-021). View Details
- April 2002 (Revised April 2003)
- Teaching Note
Zucamor S.A.: Global Competition in Argentina (TN)
Teaching Note for (9-599-096). View Details
- March 2002
- Teaching Note
Talbots - A Classic TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-500-082). View Details
Keywords: Fashion Industry
- spring 2002
- Article
Pricing Access Services
By: Skander Essegaier, Sunil Gupta and John Zhang
Keywords: Price
- February 2002 (Revised December 2003)
- Case
H-E-B Own Brands
By: V. Kasturi Rangan and Marie Bell
H-E-B is a $9 billion grocery chain located in Southwest Texas. This case focuses on H-E-B's private label strategy, a product category that accounts for 19% of H-E-B's sales and one that earns gross margins 50% higher than national brands. A leader in its markets,... View Details
- 2002
- Article
High Performance Firms in a Complex New China: A Tale of Six Cities
By: Rohit Deshpandé and John U. Farley
- 2002
- Article
Looking at Your World Through Your Customer's Eyes: Cross-National Differences in Buyer-Seller Alliances
By: Rohit Deshpandé and John U. Farley
- November 2001 (Revised March 2011)
- Case
Corona Beer
By: Rohit Deshpande, Gustavo Herrero and Kirsten O'Neil Massaro
In early June 1997, the CEO and vice chairman of Grupo Modelo were reviewing the performance of Corona beer in the U.S. market. Despite a much higher sales volume growth rate, Corona still trailed Heineken, the #1 imported beer brand in the U.S. market. Could Corona... View Details
- November 2001
- Case
Charles Schwab Corp.: Introducing A New Brand
By: Rajiv Lal and David Kiron
As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details
- November 2001
- Case
Korea-Tender
By: Das Narayandas and Kate Attea
Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details
- November 2001
- Article
Leveraging the Customer Base: Creating Competitive Advantage Through Knowledge Management
By: Elie Ofek and Miklos Sarvary
- October 2001 (Revised June 2004)
- Case
Harrah's Entertainment Inc.
By: Rajiv Lal and Patricia Carrolo
Describes a situation facing Philip Satre, chairman and CEO of Harrah's Entertainment, Inc. Satre was reading a May 2000 Wall Street Journal story that discussed the company's marketing success in targeting low rollers, the 100% growth in stock price and profits in the... View Details
- 2001
- Working Paper
Incorporating the Customer's Perspective into the Newsvendor Problem
By: David E. Bell