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- All HBS Web
(1,917)
- People (2)
- News (215)
- Research (1,370)
- Events (15)
- Multimedia (13)
- Faculty Publications (907)
- Web
Online Creating Brand Value Course | HBS Online
Modules, 30-35 Hours Download full syllabus 8 hrs Module 1 The Value of Brands Explore what a brand is and how it creates value for consumers. Understand why brands are among a company’s most valuable assets and evaluate different methods... View Details
- 04 Mar 2014
- First Look
First Look: March 4
particular context such as a workplace. First explored by pioneering organizational scholars in the 1960s, psychological safety experienced a renaissance starting in the 1990s and continuing to the present. Organizational research has... View Details
Keywords: Sean Silverthorne
- 01 Dec 2013
- News
Faster, Bigger, Stronger: Supersizing the NFL
will have to grow, says NFL executive vice president Eric Grubman (MBA 1987). A 10-year veteran of the league, who in 2013 was ranked the ninth most powerful man in the NFL by Sports Illustrated, Grubman says the league must add millions of new international fans;... View Details
- 01 Dec 2017
- News
Alumni and Faculty Books for December 2017
group that first voiced skepticism, demanded accountability, and catalyzed dissent. Andrew Zimbalist is the leading researcher on the hidden costs of hosting megaevents like the Olympics and the World Cup. They provide a blueprint for... View Details
- 01 Mar 2025
- News
Alumni and Faculty Books
Edited by Margie Kelley Borders and the Self By Chinwe Ajena-Sagna (MBA 2003) Masobe Books “Who are you?” Every border tells a story. Every story has its origins. Tracing a cultural lineage from the beginnings of Igbo history in the ninth century by delineating... View Details
- 11 Mar 2015
- Research & Ideas
How Do You Grade Out as a Negotiator?
confident about and what you need to work on." According to how the points are allocated, the app sorts the user into one of five basic negotiating styles, derived from Wheeler's past research (see chart) each with its own strengths and... View Details
Keywords: by Michael Blanding
- 26 Sep 2006
- First Look
First Look: September 26, 2006
Impact with Elasticity Decompositions Author:Thomas J. Steenburgh Periodical:Journal of Marketing Research (forthcoming) Abstract In this article, I discuss three methods of decomposing the elasticity of... View Details
Keywords: Sean Silverthorne
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
David Blumenthal, professor at Harvard Medical School and a member of the Institute for Health Policy at Massachusetts General Hospital; Michael Newman, a senior research manager at Harris Interactive; Kinga Zapert, vice president for... View Details
Keywords: by Manda Salls
- 19 Jan 2011
- First Look
First Look: Jan. 18
If,' Asked George? Authors:Leslie Perlow Publication:In Research Alive: Exploring Generative Moments in Doing Qualitative Research, edited by Arne Carlsen and Jane E. Dutton. Copenhagen Business School... View Details
Keywords: Sean Silverthorne
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Publication:Developmental Psychology 44, no. 5 (2008) Abstract The present research identifies an anomaly in sociocognitive development, whereby younger children (8 and 9 years) outperform their older counterparts (10 and 11 years) in a... View Details
Keywords: Martha Lagace
- 19 Dec 2006
- First Look
First Look: December 19, 2006
recent proliferation of work regarding customer lifetime value. However, extant research in this area is silent regarding how to assess the profitability of customers in a networked setting. In such settings, the presence of one type of... View Details
Keywords: Sean Silverthorne
- 25 Apr 2018
- Blog Post
Policy, Practice, Leadership & Impact: Making a Difference with the HBS/HKS Joint Degree
methods with an emphasis on policy and practice. When combined with Harvard Business School’s Masters in Business Administration (MBA), students will demonstrate exceptional aptitude in the areas of policy expertise and cross-disciplinary... View Details
Keywords: Nonprofit / Government
- 07 Nov 2017
- Blog Post
Women and the MBA: 6 Important Aspects of the HBS Program
case method clearly highlights the importance of developing a culture that promotes the discussion and integration of unique information. Research shows that team’s with diverse backgrounds are more likely... View Details
- 16 Sep 2015
- Research & Ideas
Can Applied Economics Save Homeless Puppies?
In 2012, two seasoned scholars shared the Nobel Memorial Prize in Economic Sciences for their research on designing markets. Lloyd Shapley had developed theoretical methods to create stable matches in... View Details
- Web
Management Training Program: 1945 - 1955 | Baker Library
related to industry and government. T. North Whitehead, who had served in the war in the British Foreign Office, became director of the program. Ragnhild "Rags" Roberts served as the associate director. Students studied under the case View Details
- 20 Jun 2012
- Lessons from the Classroom
Teaching Leadership: What We Know
is taught should be grounded in research. Even for teachers who do relatively little leadership research, it is still assumed that what they convey to students represents the most important research relevant to the field. Moreover, when... View Details
- 15 Jun 2021
- News
The Path Ahead
Pouskouri-Reiche (AMP 160, 2001) Diversity and inclusion are critical for HBS. We know the ways diversity is essential in our classrooms; the case method relies on students' ability to learn from each other and their faculty members by... View Details
- 17 Nov 2003
- Research & Ideas
The Business Case for Diabetes Disease Management
Conference on November 7. Beaulieu's research focuses on many aspects of healthcare—including contracting, quality competition in managed care, and human capital management and performance measurement. At the session, she prodded her... View Details
- 15 Feb 2022
- Blog Post
Health Is Wealth | The Path To Creating A Venture
gave Rachel the foundation to make decisions on the fly and with little information. “If you’re operating as the Protagonist, what would you do the case method beyond everything else really prepares you for the cold calls that you... View Details
- 16 Aug 2010
- Lessons from the Classroom
HBS Introduces Marketing Analysis Tools for Managers
they are operating. In this toolkit, we present three methods for collecting and analyzing information about these marketing environments firms face: Five C's Analysis, Porter's Five Forces Industry Analysis, and SWOT (Strengths,... View Details
Keywords: by Sarah Jane Gilbert