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  • July 2020 (Revised September 2020)
  • Case

Property Finder's Strategy for Online Classifieds in the MENA Region

By: Krishna G. Palepu, Gamze Yucaoglu and Fares Khrais
The case opens in 2020 as Michael Lahyani, founder and CEO of Property Finder, Dubai’s leading online real estate classifieds portal, contemplates the company’s five-year growth strategy.
Since its founding in 2005 in the United Arab Emirates (UAE), Property... View Details
Keywords: General Business; Real Estate; Entrepreneurship; Property; Strategy; Emerging Markets; Growth Management; Online Technology; Real Estate Industry; Technology Industry; United Arab Emirates; Saudi Arabia; Egypt; Turkey
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  • April 2004 (Revised September 2004)
  • Case

IKEA Invades America

By: Youngme E. Moon
In 2002, the IKEA Group is the world's top furniture retailer, with 154 stores worldwide. In the United States, IKEA operates 14 stores, all of which have been enormously popular despite their self-service requirements. The company's goal is to have 50 stores in... View Details
Keywords: Growth and Development Strategy; Brands and Branding; Product Positioning; Goals and Objectives; Competitive Advantage; Globalized Firms and Management; Retail Industry; United States
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  • Web

Global Opportunity Fellowship GO: AFRICA - Alumni

[speed to market, established brand name, low cost producer status). Define any new companies you anticipate may enter this market in the near future. Key Milestones Describe important milestones you have accomplished thus far (include... View Details
  • 01 Dec 2023
  • News

Case Study: Staking a Claim

Illustration by Nhung Lê Kate Terry (MBA 2005) knows that no one attends their fifth-grade career fair and comes home hoping to pursue a career in insurance—but that’s exactly where she wound up. “I really fell in love with it,” she says. As cofounder and CEO of... View Details
Keywords: Jen McFarland Flint; Insurance Carriers and Related Activities; Finance
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

some cases, such an approach is challenging in the cannabis industry due to advertising regulations. Does the brand have the stamina, resilience, and available capital to last in an evolving market? The fractured nature of the cannabis... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
  • June 2024
  • Module Note

Value Creation Potential of New Business Models

By: David J. Collis
A business model is composed of three elements. These describe a generic way of creating value and identify the maximum potential value of that model for customers. The elements of a business model are the “job to be done” for the customer, the asset configuration, or... View Details
Keywords: Business Model; Corporate Strategy; Mission and Purpose; Competitive Strategy; Value Creation
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  • Web

Winners & Runners-Up | New Venture Competition

healthiest embryo(s) for assisted reproductive therapy. Darza Yazan Halwani, MBA 2020 Business Track Runner-Up DARZA is a new e-commerce fashion brand that provides the best online shopping fashion experience at the lowest prices in the... View Details
  • Research Summary

Consumer Decision Making and Behavioral Research

By: John T. Gourville

John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details

  • November 2014
  • Case

Nestlé SA, 2014

By: John R. Wells and Galen Danskin
In 2014, Nestlé was the largest producer of packaged foods and beverages in the world. 2013 revenues were $103.7 billion and operating profits $16.1 billion (15.5% of sales). The company owned 29 mega brands, each generating more than Euro 1 billion ($1.25 billion).... View Details
Keywords: Consumer Products; Acquisitions; Strategy; Goods and Commodities; Nutrition; Emerging Markets; Corporate Social Responsibility and Impact; Competitive Strategy; Consumer Products Industry; Europe
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  • September 2009
  • Article

Virtue out of Necessity? Compliance, Commitment and the Improvement of Labor Conditions in Global Supply Chains

By: Akshay Mangla, Richard Locke and Matthew Amengual
Private, voluntary compliance programs, promoted by global corporations and nongovernmental organizations alike, have produced only modest and uneven improvements in working conditions and labor rights in most global supply chains. Through a detailed study of a major... View Details
Keywords: Working Conditions; Ethics; Supply Chain; Governance Compliance; Globalization
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  • 17 Jul 2023
  • Blog Post

Sustainability Career Advice from the Career & Professional Development Office

marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details
  • 01 Mar 2024
  • News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details
Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade
  • 18 Jan 2022
  • Research & Ideas

How Eliminating Non-Competes Could Reshape Tech

it to start a competing cola company today, could he really compete with Coca-Cola? Assuming he could overcome the decades of accumulated brand loyalty among Coca-Cola customers, there are a lot more trade secrets he would need steal from... View Details
Keywords: by Kristen Senz; Technology
  • 28 Sep 2017
  • HBS Seminar

Annelle Sheline, GWU

  • 09 Apr 2001
  • Research & Ideas

Marketing a Country: Promotion as a Tool for Attracting Foreign Investment.

In examining the way governments choose a structure in which to conduct investment promotion activities we found that most of the organizational issues fell within the realm of the public-private choice of management of certain nontraditional government activities.... View Details
Keywords: by Louis T. Wells & Alvin G. Wint
  • Web

The Art of American Advertising: 1865 - 1910

“Posting” Brand Name Management A Marketing Revolution “Advertising is a distinct art, as much so as the art of coal mining or of engine building,” noted copywriter and author Nathaniel C. Fowler wrote in 1889. 1 Fowler was referring to... View Details
  • Web

5.2 Use of Harvard Name & Logo - MBA

Technology 5.2 Use of Harvard Name & Logo 5.3 Annual Notice: Digital Millennium Copyright Act 6. Important Contact Information Brand & Style Guidelines The Harvard Business School name and shield are trademarks and their use is governed... View Details
  • 12 Apr 2013
  • HBS Seminar

Gary Frazier, USC Marshall School of Business

  • Web

5.1 Information Technology - MBA

participants, staff, and faculty. Ensure that any use of the HBS logos, names, or images adheres to the School's stated brand and style guide . Use of Computers and Wireless Devices in the Classroom Generally, computers and other wireless... View Details
  • Web

Online Entrepreneurship & Innovation Courses | HBS Online

that support you wherever life takes you next. Learn More about the HBS Online Learning Model HBS Online vs. Other Top Business Schools with Online, Asynchronous Courses HBS Online HBSO Others Considered more impactful than other online programs by learners* Yes No The... View Details