Qualitative Research Methods - Publications - Faculty & Research

15 Jul 2002
Research & Ideas

Going Green Makes Good Business Sense

long-run competitive advantage.— Forest L. Reinhardt One method managers try is to differentiate their products, environmentally speaking, and transfer the additional costs to customers. Star-Kist Foods, a Heinz company, tried this with... View Details

Keywords: by Martha Lagace

26 Jun 2000
Research & Ideas

Presentation Round-Up

get out of the way. But we also have to be prepared. Where the market fails to provide the service, we have to step in." Genes On The Web In a discussion moderated by HBS Professor Josh Lerner, participants in the panel on "Genes on the Web" emphasized the positive... View Details

Keywords: by Martha Lagace & Kenneth Liss; Technology; Communications; Telecommunications

31 Oct 2004
Research & Ideas

Bypass Marketing: Are Docs Influenced?

David Blumenthal, professor at Harvard Medical School and a member of the Institute for Health Policy at Massachusetts General Hospital; Michael Newman, a senior research manager at Harris Interactive; Kinga Zapert, vice president for... View Details

Keywords: by Manda Salls

12 Aug 2002
Research & Ideas

‘Let the Buyer Beware’ Doesn’t Protect Investors

leading investment banker during the bubble. About him Forbes wrote: "...in Quattrone's shop research was expected to serve the bankers' interests. The Internet craze had led analysts at every investment bank to issue glowing reports... View Details

Keywords: by D. Quinn Mills

08 Apr 2021
News

Real Talk

UC-Berkeley, respectively, whose own research has found that “individuals are often more persuaded by narratives than by statistical evidence.” Kalla and Brookman wrote of their findings last year in American Political Science Review: “It... View Details

01 Jun 2016
News

Case Study: On the Table

(PMD 58, 1989) Gaia Design should use an already established logistics company such as UPS, FedEx, or DHL. Although the e-commerce infrastructure as a whole is not good in Mexico, these organizations are large enough to drive world-class supply chain View Details

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

Consumers," HBS professor John Deighton and Leora Kornfeld, research director of Canada's Mobile MUSE Consortium, pinpoint 5 qualities of success in this new world of digital media marketing. In this new reality, it's the consumer who... View Details

Keywords: by Julia Hanna; Publishing; Advertising

04 Sep 2019
News

Advancing Diagnostics that Can Save Lives

detection of cancer is a key factor in survival rates. Day Zero Diagnostics research team (photo by Susan Young) Working with a team from Harvard Medical School, Kelley, who holds a master’s in public health, is commercializing a View Details

Keywords: Susan Young

Web

Loan Assistance Programs - Alumni

award in October following graduation. Criteria In addition to financial need and employment verification, selection is based on the following qualitative criteria: Quality of position: Based on level of responsibility, significance of... View Details

19 Apr 2018
Blog Post

Policy, Practice, Leadership & Impact: Making a Difference with the HBS/HKS Joint Degree

and quantitative methods with an emphasis on policy and practice. When combined with Harvard Business School’s Masters in Business Administration (MBA), students will demonstrate exceptional aptitude in the areas of policy expertise and... View Details

Web

Africa - Global Activities 2021

academic experience to the people she has met—in furthering her ability to pursue economic development as a long-term career path that will have impact. “Articulating your ideas in very clear and convincing ways through the case method... View Details

23 May 2018
News

John A. Paulson, MBA 1980

business, across the different types and functions of business,” he says. “The case method made learning exciting and instilled a problem-solving focus.” After earning his MBA as a Baker Scholar and spending two years with the Boston... View Details

Keywords: Susan Young

18 Feb 2015
First Look

First Look: February 18

effects of an imperfect legal system, and social norms of fairness. We illustrate our arguments with examples from practice. Publisher's link: http://onlinelibrary.wiley.com.ezp-prod1.hul.harvard.edu/doi/10.1002/smj.2303/full February 2015 View Details

Keywords: Sean Silverthorne

Web

Online Creating Brand Value Course | HBS Online

Modules, 30-35 Hours Download full syllabus 8 hrs Module 1 The Value of Brands Explore what a brand is and how it creates value for consumers. Understand why brands are among a company’s most valuable assets and evaluate different methods... View Details

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

Museum of Natural History, Chicago Strategy for the Field: "More. Faster. Better." Operating expenses FY '99: $60 million Square feet he oversees: Close to a million 33 Web site: www.fieldmuseum.org Best part of his job: "Knowing that we are having an impact on kids'... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

16 Sep 2015
Research & Ideas

Can Applied Economics Save Homeless Puppies?

In 2012, two seasoned scholars shared the Nobel Memorial Prize in Economic Sciences for their research on designing markets. Lloyd Shapley had developed theoretical methods to create stable matches in... View Details

Keywords: by Carmen Nobel; Retail

15 Oct 2008
First Look

First Look: October 15, 2008

Publication:Developmental Psychology 44, no. 5 (2008) Abstract The present research identifies an anomaly in sociocognitive development, whereby younger children (8 and 9 years) outperform their older counterparts (10 and 11 years) in a... View Details

Keywords: Martha Lagace

21 Nov 2012
Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

business models; an enhanced focus on organizational innovation and implementation; and increased field-based learning." The Diagnosis As source material for the conference, Herzlinger arranged for market research firm Scriplogix to... View Details

Keywords: by Paul Guttry; Health; Education

22 May 2007
First Look

First Look: May 22, 2007

(forthcoming) Abstract The strategy-structure-performance paradigm has developed a central role within strategy research. However, recent critiques of the paradigm have called for research that uses more appropriate measures of strategy... View Details