Interests Of Consumers - Publications - Faculty & Research

2024
Working Paper

The Operational Impact of Customer Location in On-Demand Services

By: Natalie Epstein, Santiago Gallino and Antonio Moreno

The rapid growth of on-demand delivery services, particularly in the food and grocery sectors, has driven the expansion of hyperlocal fulfillment centers (FCs). This paper uses data from an on-demand grocery delivery platform in Latin America to assess how customer... View Details

Keywords: Consumer Behavior; Logistics; Geographic Location; Service Delivery; Quality; Retail Industry; Latin America

Citation

SSRN

September 2020 (Revised June 2021)
Case

Algramo

By: Michael Chu, Monica Silva and Mariana Cal

Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores... View Details

Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile

Citation

Educators

Purchase

Article

Product Positioning in a Two-Dimensional Vertical Differentiation Model: The Role of Quality Costs

By: Dominique Lauga and Elie Ofek

We study a duopoly model where consumers are heterogeneous with respect to their willingness to pay for two product characteristics and marginal costs are increasing with the quality level chosen on each attribute. We show that while firms seek to manage competition... View Details

Keywords: Duopoly and Oligopoly; Customers; Quality; Product Positioning; Competition; Management; Cost; Product

Citation

Find at Harvard

Purchase

24 Jul 2000
Research & Ideas

Linking the Globe: The Role of Media and Communications

editor has made the choices. The consumer is left to see what someone else has seen fit to print. "In the new world, it starts with the consumer. What is he or she interested in? The challenge for... View Details

Keywords: by Kenneth Liss; Information; Publishing; Journalism & News; Media & Broadcasting

Web

Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC) - Course Catalog

HBS Course Catalog Risks, Opportunities, And Investments In The Era Of Climate Change (ROICC) Course Number 1324 Professor George Serafeim Spring; Q3Q4; 3.0 credits 27 Sessions Paper Course Description The MBA course on "Risks, Opportunities, and Investments in an Era... View Details

Research Summary

Overview

Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links... View Details

Keywords: Business History; Consumer Behavior; Agribusiness; Food And Environment; Business Strategy; Commercialization; Business And Government; Advertising; Goods and Commodities; Food; History; Government and Politics; Marketing; Business and Government Relations; Advertising Industry; Food and Beverage Industry; Chemical Industry; United States

December 18, 2023
Article

Are Everywhere Stores the New Face of Retail?

By: David R. Bell, Santiago Gallino and Antonio Moreno

Historically, customer engagement and product fulfillment occurred in the same place — a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related... View Details

Keywords: Customer Focus and Relationships; Consumer Behavior; Distribution; Logistics; Retail Industry

Citation

Register to Read

June 2020
Teaching Note

Global Brand Management of Anheuser Busch InBev's Budweiser

By: Jill Avery

Brian Perkins, chief architect of the $6 billion Budweiser brand, was excited about 2018, in which the company would launch Budweiser into several new markets in Africa and Latin America. He was feeling the pressure to finalize a global brand strategy that would define... View Details

Keywords: Brand Management; Global Brands; Brand Equity; Brand Storytelling; Brand Communication; Brand Positioning; Marketing; Brands and Branding; Marketing Communications; Global Strategy; Consumer Products Industry; Consumer Products Industry; United States; China; Africa; Latin America

Citation

Purchase

24 Nov 2008
Research & Ideas

Harvard Business School Discusses Future of the MBA

For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details

Keywords: by Roger Thompson & HBS Bulletin; Education

01 Sep 2012
News

Expertise From The Front Lines Of The Eurozone

timing, he says, that couldn’t have been better. “The US financial crisis made students particularly interested in my views, and since the European crisis, I’ve been concentrating my research and case writing on this latter topic.” From... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Funds, Trusts, and Other Financial Vehicles; Finance

September 2003 (Revised February 2004)
Case

Alessi: Evolution of an Italian Design Factory (C)

By: Youngme E. Moon, Vincent Dessain and Anders Sjoman

Supplements the (A) case. View Details

Keywords: Design; Consumer Products Industry; Italy

Citation

Educators

Purchase

02 Jan 2018
Research & Ideas

The Most Popular Stories and Research Papers of 2017

Credit: iStockPhoto No surprise: Race and gender were prime topics of interest for Harvard Business School Working Knowledge readers in 2017. Also popular were articles about research that gave us greater... View Details

Keywords: by Sean Silverthorne

19 Jan 2021
Working Paper Summaries

The Value of Descriptive Analytics: Evidence from Online Retailers

Keywords: by Ron Berman and Ayelet Israeli; Retail; Technology

15 Dec 2008
Research & Ideas

The Surprisingly Successful Marriages of Multinationals and Social Brands

Green and Black's, and Coca Cola purchasing a significant interest in HonestTea.) As the authors write, "Making a virtuous mouse and rich elephant merger work is a delicate, but potentially high-value undertaking in terms View Details

Keywords: by Sarah Jane Gilbert; Consumer Products; Consumer Products

Web

The Route of the Exhibition - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

exhibition, research, and classroom use. The exhibition’s themes of industry and advertising were of interest at HBS, where marketing had been part View Details

Web

Global Impact of the Collapse | Baker Library | Bloomberg Center | Harvard Business School

issued to investors in Europe or Asia. Additionally, Lehman Brothers had been a major issuer of short-term debt in the form of commercial paper, and its collapse caused a credit freeze View Details

09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

regulation Low consumer power High barriers to entry A dominant business model that is tightly integrated Leadership dominance—usually the impact of founders Conversely, the following characteristics can... View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

15 Oct 2020
Other Presentation

Pandemic Caused 'A Lot of Consumer-Driven Innovation': Harvard's Herzlinger

By: Regina E. Herzlinger

The "Godmother of consumer-driven health care" Regina Herzlinger of Harvard Business School and Bloomberg's Vonnie Quinn discuss how the pandemic is a wake-up call for how U.S. health care is incentivized, and what can be done to improve the delivery of American... View Details

Keywords: COVID-19; Health Care Industry; Health Pandemics; Health Care and Treatment; Service Delivery; Demand and Consumers; Health Industry; United States

Citation