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- All HBS Web (2,641)
- Faculty Publications (893)
- 25 Mar 2013
- Research & Ideas
How Chapter 11 Saved the US Economy
truth is anything but— "it's about reviving companies," says Gilson, author of the 2010 book Creating Value through Corporate Restructuring: Case Studies in Bankruptcies, Buyouts, and Breakups . Reviving The Economy Taking a...
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- 16 Nov 1999
- Lessons from the Classroom
Leading Change and Organizational Renewal
ability to exert leverage on suppliers is growing. Consider one firm we've worked with, an international consortium of independent gas companies. Recently, one of their valued global customers told them that...
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by Staff
- 10 May 2017
- Research & Ideas
Amazon Web Services Changed the Way VCs Fund Startups
amount of money to each,” says Nanda. “Equally important, we wanted to see if they were just investing in a lot of worse firms, or if these long-shot firms were actually higher in value if they succeeded.”...
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- 01 Apr 1997
- News
Critical Information: MIS Monitors the Ever-Changing World of IT
MIS faculty, as well as faculty from other units whose research is related to MIS, are currently engaged in research to track the evolution of information technology and to determine how IT infrastructure can create value in the...
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Elaine Gottlieb
- 23 Nov 1999
- Research & Ideas
What’s Your Strategy for Managing Knowledge?
Some large consulting companies, such as Andersen Consuiting and Ernst & Young, have pursued a codification strategy. Over the last five years, they have developed elaborate ways to codify, store, and reuse knowledge. (See the exhibit "How Consulting View Details
- 19 Nov 2007
- Lessons from the Classroom
Teaching The Moral Leader
respond, and the value of the topic in the business world. Sarah Jane Gilbert: What led to your interest to develop and teach The Moral Leader course? Sandra Sucher: My interest in the topic of moral leadership—the focus of The Moral...
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- 24 Oct 2005
- Research & Ideas
IPR: Protecting Your Technology Transfers
transfers by U.S. multinationals increased following reforms. Affiliates also increased their levels of R&D expenditures. These increases were concentrated among firms that one would expect to value IPR...
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by Cynthia Churchwell
- Web
Pricing Strategy: Monetizing and Growing the Business - Course Catalog
alone thrive—unless it is also able to monetize some of that value – in order to generate sufficient funds to pursue future innovations, repay and reward investors, or support social and environmental initiatives. Accordingly, Pricing...
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- 01 Sep 2003
- News
Jeanne Jackson
When you look at two of the biggest developments in business in the last 25 years — globalization and the Internet — Jeanne P. Jackson has been right in the thick of it. Before launching her own small investment and consulting firm last...
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- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
are persistent issues that in many cases have worsened. "Addressing these issues is critical for the future competitiveness of these industries" In our competitive landscape, ESG efforts are guided by economic incentives. Indeed, my research with colleagues...
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- 02 Jan 2012
- Research & Ideas
Most Popular Articles of 2011
valuation we place on products we build ourselves. The researchers discuss the implications of the IKEA Effect for marketing managers and organizations more generally. Key concepts include: Successful assembly of products—no matter how amateurish—leads consumers to...
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by Staff
- Web
Harvard Business School
Baker Library Special Collections Exhibits More Exhibits Explore the Exhibit Student Pioneers The Value of Business Education The Golden Age of Black Business AASU Early Years & Influence AASU Founders Core Demands & Proposals Early Years...
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- 01 Mar 2004
- What Do You Think?
Are Customer Loyalty Initiatives Worth the Investment?
to let customers acquire points or miles or any loot unconnected to the product they are using . . . It's about customers and suppliers caring for each other's success." As Alan de Winter put it, "A consistently well-delivered product or service at good View Details
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by James Heskett
- 15 Feb 2000
- Research & Ideas
The Right Connections
assess the quality of the young firm." It was while following a friend's small biotech firm as it went public that Higgins first noticed that pre-IPO discussions consistently homed in on one question: "What company did you work...
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by Judith A. Ross
- February 5, 2009
- Comment
In Praise of Marketing
By: John A. Quelch
Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other...
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Marketing;
Consumer Loyalty;
Local Vs. Global Branding;
Multi-national Brands;
Misleading and Fraudulent Advertising;
Customer Value and Value Chain;
Customer Satisfaction;
Globalized Economies and Regions;
Cross-Cultural and Cross-Border Issues;
Multinational Firms and Management;
Globalized Markets and Industries;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Positioning
Quelch, John A. "In Praise of Marketing." Harvard Business School Working Knowledge (February 5, 2009).
- 24 Jul 2007
- First Look
First Look: July 24, 2007
production of the primary product in order to capture more value in the by-product market. In the latter case, all waste is converted into by-product. Because the two markets are linked through the firm's (proportional) production of...
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Martha Lagace
- 15 Feb 2011
- First Look
First Look: Feb. 15
cycles in turn can arise when a subset of firms adopt the strategy of vertically permeable boundaries. Such firms are vertically integrated in the sense of participating in multiple stages of the View Details
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Sean Silverthorne
- 03 Jun 2014
- First Look
First Look: June 3
Diversification By: Kuppuswamy, Venkat, George Serafeim, and Belén Villalonga Abstract—Using a large sample of diversified firms from 38 countries we investigate the influence of several national-level institutional factors or...
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Sean Silverthorne
- 01 Dec 2017
- News
Ask the Expert: Human Intelligence
early-stage venture capital firm Glasswing Ventures, Seseri is more focused on today’s “narrow” artificial intelligence: technology capable of mimicking human thought processes and learning when applied to a specific task. “If you go...
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April White
- 25 Oct 2012
- Research & Ideas
Developing the Global Leader
the respect and capacity to pull the best out of each area of the corporation." A self-awareness and self-assurance when it comes to one's values and sense of purpose. At the same time, however, "you need to be flexible in...
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by Julia Hanna