Publications

Publications

Filter Results: (2,339) Arrow Down

Show Results For

MarketingRemove Marketing →

← Page 85 of 2,339 Results →
  • May 2003
  • Case

Liz Claiborne, Inc.

By: Rajiv Lal, Walter J. Salmon and Edie Prescott
Discusses the business portfolio emphasis of a large multibrand manufacturer and the future of department stores as well as how relationships between manufacturers and key customers can be improved. View Details
Keywords: Forecasting and Prediction; Investment Portfolio; Brands and Branding; Production; Business and Stakeholder Relations; Apparel and Accessories Industry
Related
  • March 2003
  • Teaching Note

Brioni (TN)

By: David E. Bell
Teaching Note for (9-503-057). View Details
Keywords: Fashion Industry
Related
  • March 2003
  • Background Note

Customer Migration and Customer Types

By: Das Narayandas
Describes the evolution of customer relationships using the price vs. cost-to-serve matrix. View Details
Keywords: Customer Focus and Relationships; Cost; Price; Service Operations
Related
  • March 2003 (Revised September 2005)
  • Teaching Note

KONE: The MonoSpace Launch in Germany (TN)

By: Das Narayandas
Teaching Note for (9-501-070). View Details
Keywords: Construction Industry; Germany
Related
  • March 2003
  • Background Note

Linking Customer Management Effort to Profits

By: Das Narayandas
Describes the link between a vendor's customer management effort and customer profitability. View Details
Keywords: Profit; Customer Relationship Management
Related
  • March 2003
  • Background Note

Managing a Customer Relationship Over Time

By: Das Narayandas
Describes the different ways in which vendors can sell a portfolio of products to industrial customers. View Details
Keywords: Customer Relationship Management; Management; Marketing Strategy; Product Marketing; Networks; Sales; Manufacturing Industry
Related
  • March 2003
  • Background Note

Monitoring the Health of Customer Relationships

By: Das Narayandas
Discusses the role of satisfaction and loyalty measurement in monitoring the health of customer relationships. View Details
Keywords: Customer Relationship Management; Customer Satisfaction; Demand and Consumers; Measurement and Metrics; Business and Stakeholder Relations
Related
  • March 2003
  • Teaching Note

Tesco Plc. (TN)

By: David E. Bell
Teaching Note for (9-503-036). View Details
Keywords: Retail Industry
Related
  • March 2003
  • Supplement

Arnold Worldwide: Volkswagen Ads from 1995-2000

By: Rajiv Lal
Related
  • February 2003 (Revised April 2003)
  • Case

Brioni

By: David E. Bell
Should Brioni, an internationally known, exclusive men's suit manufacturer and retailer extend its line to include women's apparel? The opportunity is to enter a much larger and profitable market. The dangers are: 1) compromising the existing image, and 2) failing to... View Details
Keywords: Brands and Branding; Segmentation; Expansion; Profit; Risk Management; Demand and Consumers; Fashion Industry
Related
  • January 2003 (Revised March 2003)
  • Teaching Note

Wal-Mart Neighborhood Markets (TN)

By: David E. Bell
Teaching Note for (9-503-034). View Details
Keywords: Retail Industry; United States
Related
  • winter 2003
  • Article

Ad Schema Incongruity As Elicitor of Ethnic Self-Awareness and Differential Advertising Response

By: Claudiu V. Dimofte, Mark R. Forehand and Rohit Deshpandé
Keywords: Advertising; Social Psychology
Related
  • 2003
  • Article

Intimacy: An Overlooked Dimension of Marketing Relationships

By: Tuba Ustuner and Rohit Deshpandé
Related
  • December 2002 (Revised October 2006)
  • Case

Tesco Plc.

By: David E. Bell
Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating... View Details
Keywords: History; Motivation and Incentives; Leadership; Internet and the Web; Supply Chain Management; Global Strategy; Globalization; Customer Focus and Relationships; Business Strategy; Retail Industry
Related
  • December 2002
  • Article

Identity Salience and the Influence of Differential Activation of the Social Self-Schema on Advertising Response

By: Mark R. Forehand, Rohit Deshpandé and Americus Reed III
Keywords: Advertising; Social Psychology
Related
  • November 2002 (Revised March 2006)
  • Case

ApproTEC Kenya: Technologies to Fight Poverty and Create Wealth

By: V. Kasturi Rangan
ApproTEC markets a range of technologies to improve the income of subsistence farmers and other small-scale entrepreneurs in East Africa. Having achieved considerable success in its first eight years, the two founders/entrepreneurs are seeking ways to scale the impact... View Details
Keywords: Social Enterprise; Development Economics; Poverty; Information Technology; Entrepreneurship; Nonprofit Organizations; Growth and Development Strategy; Kenya; Africa
Related
  • November 2002
  • Teaching Note

Dell--New Horizons (TN)

By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-502-022). View Details
Keywords: Technology Industry; Computer Industry; United States
Related
  • October 2002
  • Teaching Note

Documentum, Inc. (TN)

By: Rajiv Lal
Teaching Note for (9-502-026). View Details
Related
  • October 2002 (Revised November 2003)
  • Case

Wal-Mart Neighborhood Markets

By: David E. Bell, Jeffrey M. Feiner and Iris T. Li
Wal-Mart has been growing at 15% per year for the last 10 years. Can it keep growing at that rate for the next 10 years? CEO Lee Scott reflects on his strategy for achieving such growth, relying on a combination of supercenters, neighborhood markets, and international... View Details
Keywords: Growth and Development; Leadership; Growth and Development Strategy; Marketing; Strategy; Retail Industry; United States
Related
  • fall 2002
  • Article

How Much Does the Market Value an Improvement in a Product Attribute?

By: Elie Ofek and V. Srinivasan
Keywords: Markets; Value; Product
Related