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Show Results For
-
All HBS Web
(1,914)
- News (331)
- Research (1,259)
- Events (9)
- Multimedia (25)
- Faculty Publications (842)
- 25 Feb 2015
- Lessons from the Classroom
Scholars and Students Unpack the Digital Business Revolution
music to advertising to industrial products. (A course segment on organizations that tried to change and failed—like Nokia—is also included.) "We talk about why Google would buy Nest—a thermostat company—and how it is also getting...
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- 31 Mar 2023
- Blog Post
How to Come Out at Work
felt the most affirmed and championed when my team has seen my distinct lived experience as an asset, not just an advertisement opportunity. Social Finance did just that and allowed me to leverage my queer identity and global health...
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All Industries
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
media to intensify linkages not only with cardholders, but also with Mastercard’s direct bank and merchant stakeholders. Building on its influential but dated “Priceless” advertising campaign, Raja refocused Mastercard on four “Priceless...
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Sean Silverthorne
- 08 Mar 2016
- First Look
March 8, 2016
choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its Flight Search service increased the clicks on paid advertising...
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Sean Silverthorne
- 26 May 2003
- Research & Ideas
What Your Competition is Telling You
that Wal-Mart would match or beat any of the advertised deals." Welcome the mouse when you're the lion. If you happen to be a dominant player, you, too, can gain from competitors. Most prominently, the little guys can keep you off...
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by David Stauffer
- 01 Jun 2024
- News
Conducting Business
In 2015 I moved from New York City to Madison, Connecticut, where I met, quite by chance, Ginny Vancil and her brother, Richard. I thought, How many Vancils can there be in the world? I asked if they knew Richard “Dick” Vancil, who was my first professor for my first...
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- Career Coach
Martin November
Marty (HBS '98) is an MD/MBA and practicing OBGYN physician who has broad expertise in the healthcare sector as the former Medical Director for Patient Safety and Risk Management at Atrius Health, Harvard Medical School teaching faculty and hospital division director,...
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Keywords:
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising;
Publishing / Communications / Advertising
- Teaching Interest
Overview
Teaching has been a lifelong passion of mine. As the third generation of academics in my family, I see good teaching as a means to give back and to encourage others to share my passion for discovery. I’ve been very lucky to have many teaching opportunities, both as an...
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Keywords:
Big Data;
Technology Strategy;
Machine Learning;
Data Science;
"Marketing Analytics";
Data Visualization;
Analysis;
Technological Innovation;
Innovation and Invention;
Intellectual Property;
Corporate Strategy;
Software;
Information Technology;
Entrepreneurship;
Marketing;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry
- 28 Aug 2012
- First Look
First Look: August 28
512-010 The Mekanism case introduces students to a digital media production company specialized in creating viral marketing campaigns for advertising agencies and their clients (e.g., Microsoft, AXE, eBay, Toyota, etc.). Mekanism has...
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Sean Silverthorne
- 25 Mar 2014
- First Look
First Look: March 25
School Case 514-079 Dumb Ways to Die: Advertising Train Safety (A) The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This...
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Sean Silverthorne
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
tightly controls its search engine technology that is the core of its advertising profits. In a similar way, Facebook uses open source code to run its site and has recently opened up the design of its data centers, but closely guards its...
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by Michael Blanding
- March 2009
- Teaching Note
Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)
By: Tarun Khanna, Sonali R. Bloom and David E. Bloom
Teaching Note for [709429].
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- 02 May 2005
- What Do You Think?
Where is Consumer Generated Marketing Taking Us?
of bloggers who speak in both whispers and shouts. Combined with the low cost of Web site and even crude advertising design, inhabitants of the Web can achieve wonders in creating and broadcasting a wide range of messages. These range...
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by James Heskett
- 25 Apr 2012
- What Do You Think?
How Will the “Age of Big Data” Affect Management?
for jobs in data analytics. In addition to less wasteful marketing efforts (we should be able to know, for example, "which half" of advertising is effective, thereby making an old marketing saw obsolete), they should produce more...
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Re: James L. Heskett
- 06 Jan 2011
- What Do You Think?
How Should Management Deal With “Anonymous”?
But user names, passwords, and Internet addresses have been pilfered from sites like Gawker, reportedly giving the hackers access to planned web site changes and advertising strategy. So the possibilities of damage are endless, ranging...
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by James L. Heskett
- 13 May 2008
- First Look
First Look: May 13, 2008
What Deep Metaphors Reveal About the Minds of Consumers Authors:Gerald Zaltman and Lindsay Zaltman Publication:Harvard Business School Press, 2008 Abstract Why do advertising campaigns and new products often fail? Why do consumers feel...
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Martha Lagace
- 29 Apr 2002
- Research & Ideas
Star Power! How to Win in Professional Services
advertising stars prefer the creative process to management hassles. Expert accountants prefer accounting. Often the response to an opportunity to assume a leadership position is "Thanks, but no thanks!" What leverage does the...
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by Jay W. Lorsch & Thomas J. Tierney
- 24 Jan 2017
- First Look
First Look at New Research: January 24, 2017
fair competition. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/917012-PDF-ENG Harvard Business School Case 516-030 InMobi: Reimagining Mobile Advertising InMobi, a mobile advertising company,...
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Sean Silverthorne
- 15 Apr 2014
- First Look
First Look: April 15
weighing options for growth. CTCA was entirely cancer focused and specialized in treating patients with complex and advanced-stage cancers, who were reached through advertising its integrative, team-based approach to care. CEO Stephen...
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Sean Silverthorne
- 01 Feb 1997
- News
Made, Not Born: HBS Courses and Entrepreneurial Management
in the organizations they lead. " Fostering creativity in others is what former student Jeffrey H. Flemings (MBA '96) does for a living. Flemings, associate director of the Consumer Insight Group at Arnold Communications, a regional View Details