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Show Results For
- All HBS Web
(3,003)
- People (5)
- News (815)
- Research (1,878)
- Events (4)
- Multimedia (30)
- Faculty Publications (1,067)
- 01 Sep 2016
- News
3 Minute Briefing: Y Combinator’s Qasar Younis
early-stage consumer tech company; and we didn’t have a good way to distribute our product. Today Teespring is doing the same thing Cameesa did. It’s worth hundreds of millions. The idea for TalkBin came from listening to our customers. We were View Details
Keywords: April White
- 06 Apr 2016
- Research & Ideas
Should Entrepreneurs Pitch Products or Ideas for Products?
is enough interest to go further? Which is the better strategy for young innovators? What are the pros and cons of each? Can the risks be measured and mitigated? “The pitch or spec dilemma touches any independent inventor looking to sell... View Details
- 09 Dec 2015
- Research Event
When Hosts Attack: The Competitive Threat of Online Platforms
In the online marketplace, oodles of retailers and developers rely on “platforms” such as Amazon.com, the Apple App Store, Facebook, and Twitter to get their products and services into the hands of users. Retailers, for example, sell... View Details
- 28 Jan 2015
- Research & Ideas
Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections
New research from Harvard Business School shows that mass advertising is better at swaying undecided consumers while face-to-face personal selling is more suited at closing the deal for those already leaning toward a particular product.... View Details
Keywords: by Dina Gerdeman
- 16 May 2017
- First Look
First Look at New Ideas and Research, May 16
no legal duty to protect or serve the companies whose shares they own; they are shielded by the doctrine of limited liability from legal responsibility for those companies’ debts and misdeeds; they may buy and sell shares without... View Details
Keywords: Re: Multiple Faculty
- 18 Sep 2017
- Blog Post
Recruiting HBS MBA Students in 2017-2018
examples of people who have gotten ahead without following a traditional path of promotion. And beyond all else, be authentic. Students want to know what they are getting into; if your organization is methodical and process-oriented, don’t try to View Details
Keywords: All Industries
- 01 Dec 2014
- News
Taking Tailoring High Tech
the cost and time commitment of a traditional bespoke tailor. The efficiency of the technology allows Acustom to sell jeans—one of the most difficult tailoring challenges—starting at $225, about a quarter of the going price for custom... View Details
- 01 Dec 2011
- News
A Deal on Wheels
CarLotz Guys: Ready to sell your car for you in a new, hassle-free way. Photo courtesy CarLotz Last April, inspired by the recent spike in demand for used cars—as well as a growing number of used-car owners looking to profit from that... View Details
- 01 Apr 1998
- News
Booting Up
SELLING SHOES on the Internet was pretty far from Barbara Thornton's mind when she enrolled at HBS at the age of 45. The city planner and international consultant figured that opening power plants in Southeast Asia would best challenge... View Details
Keywords: Marguerite Rigoglioso
- 29 Jan 2019
- Research & Ideas
'Green Bonds' May Be Our Best Bet for Environmental Damage Control
Municipalities have been selling bonds to pay for public works projects—fire stations, parking garages,sewage treatment systems—for 200 years. It’s only in the past decade or so, however, that they’ve been selling them with an extra perk: helping the environment. In... View Details
- 16 Apr 2001
- Research & Ideas
Depression or Euphoria? Navigating the Market’s Mood Swings
Stevenson said the recent technology sector market crash should teach future entrepreneurs to build companies to last rather than to sell, and to think about more than simply selling a product. We're never going to go back to the slow and... View Details
Keywords: by Carrie Levine
- 01 Mar 2016
- News
Faculty Q&A: Price Check
Many products are sold for just one selling season. It’s extremely difficult to predict demand—sometimes demand actually increases as the price goes up due to perceived quality and popularity. These factors make View Details
- Web
Field Course: Go to Market Sales Playbook Field Study - Course Catalog
selling their products after graduation, but its best to know your product will sell before you join your startup full time. GoToMarket sales playbook is a course specifically designed for students who want... View Details
- Profile
Fred Smith
outside business interests as well. "We get excited by the potential purchasing power of China's 1.3 billion people. But 800 million are still farmers in rural areas. It's just not realistic to think it will be easy to sell products... View Details
- 01 Dec 2015
- News
Snapping Up Voters
Illustration by Chris Gash When Rob Saliterman (MBA 2011) started selling online political ads at Google, they were almost all destined for people already seeking political content, placed either on specific networks or in response to... View Details
Keywords: Sasha Issenberg
- 31 Jul 2014
- News
Making Private Equity Public Knowledge
first tried to transition to private equity from consulting, looking for more ownership over his work. Because the consulting company he worked for wasn't targeted by private equity, he had to go out and sell himself. "Traditional... View Details
Keywords: Dan Morrell
Laurence A. Tisch
Larry Tisch, and brother Bob, took over Loew’s Theatre Company in 1961. Though the firm’s assets were attractive as regal old theatres, the Tisch brothers saw more profit in selling the downtown theatres as prime real estate. After View Details
Keywords: Entertainment & Broadcast Media
- 13 Nov 2000
- Research & Ideas
Corporate Venturing: Entrepreneurship on the Inside
may have come up with this totally on your gut instinct, but that's not the way you sell it. You're going to sell it by portraying it as something you went through in a very rational, systematic way." View Details
Keywords: by Kenneth Liss
- 08 Jul 2021
- Blog Post
Catching the Entrepreneurship Bug at HBS
hustle and I was going to sell my favorite thing to make: greeting cards. Plot twist! I’ve saved most of the greeting cards I’ve received, and I’ve always loved making cards for friends and loved ones for birthdays and special occasions.... View Details
- 01 Jan 2007
- News
Donna L. Dubinsky, MBA 1981
Embroidery. There she experienced all aspects of a small business, from sales to quality control to delivering merchandise. "Every businessperson should have sales experience," she says. "That's where the rubber meets the road. It is also what most people do all the... View Details