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Show Results For
-
All HBS Web
(2,413)
- People (4)
- News (510)
- Research (1,699)
- Events (14)
- Multimedia (20)
- Faculty Publications (1,301)
- November 7, 2017
- Article
Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions
By: Reto Hofstetter, Roland Rüppell and Leslie John
With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online...
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Keywords:
Disclosure;
Privacy;
Self-presentation;
Impression Formation;
Behavior;
Perspective;
Internet and the Web;
Social Media
Hofstetter, Reto, Roland Rüppell, and Leslie John. "Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions." Proceedings of the National Academy of Sciences 114, no. 45 (November 7, 2017).
- 2014
- Book
Retail Revolution: Will Your Brick & Mortar Store Survive?
By: Rajiv Lal, Jose B. Alvarez and Dan Greenberg
In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this...
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Keywords:
Business Ventures;
Internet and the Web;
Marketing Strategy;
Distribution Channels;
Retail Industry
Lal, Rajiv, Jose B. Alvarez, and Dan Greenberg. Retail Revolution: Will Your Brick & Mortar Store Survive? Independently published, 2014.
- September 24, 2021
- Article
A Labor Movement for the Platform Economy
By: Li Jin, Scott Duke Kominers and Lila Shroff
Platforms are fundamentally changing the contract between workers and companies—and the workers and creatives that create value for platform companies, and rely on platforms for their livelihoods, often have little power when it comes to getting their concerns...
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Keywords:
Gig Workers;
Decentralized Collective Action;
Internet and the Web;
Labor;
Labor and Management Relations;
Digital Platforms
Jin, Li, Scott Duke Kominers, and Lila Shroff. "A Labor Movement for the Platform Economy." Harvard Business Review Digital Articles (September 24, 2021).
- 2021
- Article
Consumer Disclosure
By: Tami Kim, Kate Barasz and Leslie John
As technological advances enable consumers to share more information in unprecedented ways, today’s disclosure takes on a variety of new forms, triggering a paradigm shift in what “disclosure” entails. This review introduces two factors to conceptualize consumer...
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Keywords:
Disclosure;
Passive Disclosure;
Information;
Internet and the Web;
Consumer Behavior;
Situation or Environment
Kim, Tami, Kate Barasz, and Leslie John. "Consumer Disclosure." Consumer Psychology Review 4 (2021): 59–69.
- September 2019 (Revised December 2019)
- Case
Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce
By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez
The case provides students an opportunity to examine the founding of an e-commerce startup that used storytelling and compelling images to sell furniture and home accessories to millennials. The case describes the rapid sales growth the company experienced, as well as...
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Keywords:
E-commerce;
Startups;
Furnishing;
Leadership;
Business Startups;
Entrepreneurship;
Internet and the Web;
Failure;
United States
Eisenmann, Thomas R., Allison M. Ciechanover, and George Gonzalez. "Anthony Soohoo at Dot & Bo: Bringing Storytelling to Furniture E-Commerce." Harvard Business School Case 820-036, September 2019. (Revised December 2019.)
- December 2018
- Article
Improving Resilience Among Employees High in Depression, Anxiety, and Workplace Distress
By: Allison L. Williams, Acacia C. Parks, Grace Cormier, Julia Stafford and A.V. Whillans
Depression and anxiety are costly for both employees and employers, in terms of direct medical costs as well as costs stemming from lost productive time and missed days at work. Resilience training has been shown to improve workplace functioning for employees, which...
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Keywords:
Depression;
Anxiety;
Engagement;
Resilience;
Presenteeism;
Employee Engagement;
Mental Health;
Employees;
Emotions;
Health;
Internet and the Web;
Performance Productivity
Williams, Allison L., Acacia C. Parks, Grace Cormier, Julia Stafford, and A.V. Whillans. "Improving Resilience Among Employees High in Depression, Anxiety, and Workplace Distress." International Journal of Management Research 9, nos. 1-2 (December 2018): 4–22.
- April 1998 (Revised January 2007)
- Case
Arrow Electronics, Inc.
By: Das Narayandas
Deals with the issue of cross-selling and managing a portfolio of products and services in business markets. Arrow/Schweber (A/S), a subsidiary of electronic parts distributor Arrow Electronics, has a portfolio of products that differ in the amount of value added by...
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Keywords:
Distribution Channels;
Internet and the Web;
Problems and Challenges;
Change Management;
Electronics Industry
Narayandas, Das. "Arrow Electronics, Inc." Harvard Business School Case 598-022, April 1998. (Revised January 2007.)
- July 2022
- Case
Metaverse Seoul
By: Mitchell Weiss and Samantha Markowitz
In May 2022, the Seoul Metropolitan Government (SMG) launched the pilot of Metaverse Seoul, a government-run metaverse. SMG had delivered a virtual version of Seoul’s mayor’s office. The team aimed to gain insights as they worked towards building a broad, immersive,...
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Keywords:
Metaverse;
Entrepreneurship;
Innovation and Invention;
Digital Platforms;
Internet and the Web;
Government Administration;
Public Administration Industry;
South Korea;
Asia
Weiss, Mitchell, and Samantha Markowitz. "Metaverse Seoul." Harvard Business School Case 823-009, July 2022.
- March 2022
- Article
Learning to Rank an Assortment of Products
By: Kris Ferreira, Sunanda Parthasarathy and Shreyas Sekar
We consider the product ranking challenge that online retailers face when their customers typically behave as “window shoppers”: they form an impression of the assortment after browsing products ranked in the initial positions and then decide whether to continue...
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Keywords:
Online Learning;
Product Ranking;
Assortment Optimization;
Learning;
Internet and the Web;
Product Marketing;
Consumer Behavior;
E-commerce
Ferreira, Kris, Sunanda Parthasarathy, and Shreyas Sekar. "Learning to Rank an Assortment of Products." Management Science 68, no. 3 (March 2022): 1828–1848.
- 2014
- Article
Drivers and Dynamics of Online Word of Mouth
By: Frank Nagle and Christoph Riedl
- July 2014
- Article
Diasporas and Outsourcing: Evidence from oDesk and India
By: Ejaz Ghani, William R. Kerr and Christopher Stanton
This study examines the role of the Indian diaspora in the outsourcing of work to India. Our data are taken from oDesk, the world's largest online platform for outsourced contracts, where India is the largest country in terms of contract volume. We use an ethnic name...
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Keywords:
Diaspora;
Outsourcing;
oDesk;
Networks;
Job Cuts and Outsourcing;
Diasporas;
Internet and the Web;
Ethnicity;
Service Industry;
South Asia;
India
Ghani, Ejaz, William R. Kerr, and Christopher Stanton. "Diasporas and Outsourcing: Evidence from oDesk and India." Management Science 60, no. 7 (July 2014): 1677–1697.
- March 2001 (Revised August 2001)
- Case
Virgin.com
By: Alan D. MacCormack and Kerry Herman
Describes the evolution of Virgin's dot-com organization and the decision it faced in mid-2000--whether to consolidate several separate dot-com ventures into one larger venture or, instead, to allow each to run independently. Also contains a history of Virgin's...
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Keywords:
Organizational Design;
Organizational Structure;
Motivation and Incentives;
Internet and the Web;
Consolidation
MacCormack, Alan D., and Kerry Herman. "Virgin.com." Harvard Business School Case 601-041, March 2001. (Revised August 2001.)
- November 2000
- Case
beenz.com: Building "The Web's Currency" Into a Global Business
Beenz.com, an incentive-based Web currency and customer management tool, is reassessing its business in August 2000, one year after launch. The original vision was to make the currency globally available and recognized. However, the company's rapid internationalization...
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Keywords:
Globalized Firms and Management;
Growth Management;
Internet and the Web;
Marketing;
Business Startups
Arnold, David J. beenz.com: Building "The Web's Currency" Into a Global Business. Harvard Business School Case 501-014, November 2000.
- December 2019 (Revised January 2020)
- Case
Boll & Branch
By: Leonard A. Schlesinger and Mel Martin
Boll & Branch is a direct-to-consumer (DTC) business launched in 2015. It was the first Fair-Trade Certified manufacturer of linens. The case provides background on the company, its start, business model, and evolution through 2019.
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Keywords:
Direct-to-consumer;
Channels;
Disruption;
Business Model;
Brands and Branding;
Internet and the Web;
Strategy;
Retail Industry;
United States;
Canada
Schlesinger, Leonard A., and Mel Martin. "Boll & Branch." Harvard Business School Case 320-052, December 2019. (Revised January 2020.)
- December 2014 (Revised November 2023)
- Case
Codecademy: Monetizing a Movement?
By: Jeffrey J. Bussgang and Lisa C. Mazzanti
Codecademy, an open-platform, online community for learning computer programming, launched in 2011. By 2014, the company had raised a total of $12.5 million in funding and was, on many fronts, an overwhelming success. However, there were still no revenues. The founders...
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Keywords:
Entrepreneurial Management;
Startup Management;
Technology;
Computer Programming;
Coding;
Online Education;
Monetization;
Online Communities;
Marketplaces;
Internet and the Web;
Education;
Entrepreneurship;
Business Startups;
Growth and Development Strategy;
Technology Industry;
Education Industry
Bussgang, Jeffrey J., and Lisa C. Mazzanti. "Codecademy: Monetizing a Movement?" Harvard Business School Case 815-093, December 2014. (Revised November 2023.)
- January 2010 (Revised March 2013)
- Case
foursquare
By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Jeffrey J. Bussgang and David Chen
Co-founders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a...
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Keywords:
Entrepreneurship;
Internet and the Web;
Mobile and Wireless Technology;
Competitive Advantage;
Web Services Industry;
United States
Piskorski, Mikolaj Jan, Thomas R. Eisenmann, Jeffrey J. Bussgang, and David Chen. "foursquare." Harvard Business School Case 711-418, January 2010. (Revised March 2013.)
- October 2006 (Revised October 2007)
- Case
Google Advertising
By: Youngme E. Moon and David Chen
In mid-2006, Google is the number one search engine in America with 99% of its revenues deriving from its simple, text-only advertising services. It is on track to bring in roughly $9.5 billion in advertising revenue in 2006, which would place it fourth among American...
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Keywords:
Digital Marketing;
Disruptive Innovation;
Media;
Expansion;
Internet and the Web;
Advertising Industry;
United States
Moon, Youngme E., and David Chen. "Google Advertising." Harvard Business School Case 507-038, October 2006. (Revised October 2007.)
- September 2000 (Revised August 2011)
- Teaching Note
AGENCY.COM (A) and (B) TN
By: Ashish Nanda and Thomas J. DeLong
Teaching Note for (9-800-061) and (9-800-062).
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- 19 Oct 2009
- Research & Ideas
Why Are Web Sites So Confusing?
Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do, too. Why—you might ask? For a...
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Keywords:
by Andrei Hagiu & Bruno Jullien
- 03 Mar 2003
- Research & Ideas
The Basics of Consumer Marketing in Asia
media coverage and nobody wanted to write about Internet shopping," he said. He advised would-be entrepreneurs to work on developing a compelling story about their company that will appeal to the media. "It's very important to...
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Keywords:
by Julie Jette