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- Research (1,259)
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- Faculty Publications (842)
Show Results For
-
All HBS Web
(1,914)
- News (331)
- Research (1,259)
- Events (9)
- Multimedia (25)
- Faculty Publications (842)
- 2015
- Working Paper
Markets with Price Coherence
By: Benjamin Edelman and Julian Wright
In markets with price coherence, the purchase of a given good via an intermediary is constrained to occur at the same price as a purchase of that same good directly from the seller (or through another competing intermediary). We examine ten markets with price...
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Keywords:
Intermediaries;
Platforms;
Two-Sided Markets;
Vertical Restraints;
Price;
Distribution Channels;
Business History;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry;
Advertising Industry
Edelman, Benjamin, and Julian Wright. "Markets with Price Coherence." Harvard Business School Working Paper, No. 15-061, January 2015. (Revised March 2015.)
- 30 Dec 2013
- Research & Ideas
Most Popular Articles of 2013
Advertising Authors Pavel Kireyev, Koen Pauwels, and Sunil Gupta find that popular Web metrics do not adequately capture consumer behavior online and lead marketers to create less effective marketing budgets. Organizational Factors that...
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Keywords:
by Staff
- 08 May 2019
- Blog Post
Top-Notch Talent Begets Top-Notch Talent
a variety of dynamic, in-demand work engagements). But many times, the greatest ideas arise out of opportunity. And often, the best businesses are created to address a market gap. In this case, it was both. Cheney had spent six years post HBS working in strategy for...
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- 16 Feb 2018
- Blog Post
Out of PE, Into Africa
the planning process so that they feel engaged and buy-in. Even our 8-year-old was able to express preferences that we incorporated which gave him something to look forward to when he was fatigued from our long travels. While you don’t need to View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising...
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Keywords:
Martha Lagace
- May 2004 (Revised July 2004)
- Case
Clarence Saunders: The Comeback King
By: Nitin Nohria and Bridget Gurtler
Follows the rise and fall of the founder of the modern supermarket, Clarence Saunders. Prior to 1915, all staple shopping took place in the market or general store, where a clerk behind a counter pulled items from shelves for customers , measured them from a barrel, or...
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Keywords:
Inflation and Deflation;
Mission and Purpose;
Business Processes;
Leadership;
Consumer Behavior;
Leadership Style;
Advertising;
Customer Relationship Management;
Customer Value and Value Chain;
Order Taking and Fulfillment
Nohria, Nitin, and Bridget Gurtler. "Clarence Saunders: The Comeback King." Harvard Business School Case 404-070, May 2004. (Revised July 2004.)
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
users need to post a status update on Facebook, which then also advertises eBay to their friends, which then allows the company to acquire new customers without having to pay for it. It is fairly easy to imagine scenarios in which the...
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- 17 Sep 2024
- Cold Call Podcast
Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry
- 16 Dec 2008
- First Look
First Look: December 16, 2008
scholars, and others. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=308092 Clear Channel 2006 Harvard Business School Case 208-083 The Board of Directors of Clear Channel Communications, a radio broadcasting and...
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Keywords:
Sean Silverthorne
- 02 Mar 2023
- Blog Post
Women, Work, and the "M" Word
despite increasingly remote and hybrid work environments. Whether this means starting one internally for the women within the company or advertising access to external groups, these groups offer women a community and a sense of...
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- 11 Jan 2017
- Research & Ideas
The Paradoxical Quest to Make Food Look 'Natural' With Artificial Dyes
all-year-round—even though the true color of butter fluctuated throughout the year. “Uniformity of color was one of the qualities that butter color makers stressed to their customers,” Hisano writes, citing a 1905 advertisement in which...
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by Carmen Nobel
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
There's much more at stake in the Olympics than medals. Giant corporations are eager to tie huge marketing and advertising campaigns to the Olympic rings and ideals. NBC spent more than $600 million to win the broadcast rights for the...
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- 09 Sep 2008
- First Look
First Look: September 9, 2008
http://www.hbs.edu/research/pdf/08-025.pdf Deterring Online Advertising Fraud Through Optimal Payment in Arrears Authors:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed observation...
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Sean Silverthorne
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
Not only has technology entered nearly every area of our personal life, it's the rare industry that isn't computerized, networked, and advertised on Facebook. Except one: education. Outside of the occasional computer lab, basic webpage,...
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- 30 Apr 2001
- Research & Ideas
New Paths to Success in Asia
selling advertising space on the back of the envelopes. It's one example of how Chinese companies are looking at their own environment and finding interesting opportunities that someone in the United States wouldn't even consider."...
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by Alejandro Reyes & Deborah Blagg
- 14 Dec 2018
- Blog Post
The ABCs of Recruiting at HBS
assist in attracting top talent to Africa and expand the School’s global impact. H – HBS Clubs. There are over 50 HBS Student Clubs on campus, many of which are focused on career development. Connecting with a student club is a great way to View Details
Keywords:
All Industries
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
safari theme. We wanted to go to a much more contemporary canvas against which to place the product. Communication was the last piece, which was about advertising and training the sales associates to improve communication with our...
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- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Consumer Behavior;
Social Media;
E-commerce
- 05 May 2023
- News
Fail Better
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Every year, HBS selects a small handful of outstanding alums to receive its most important honor, the Alumni Achievement Award. This year's recipients work in finance, politics, biopharma, and...
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- 03 Jan 2007
- First Look
First Look: January 3, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207077 Framedia Harvard Business School Case 207-057 Examines an acquisition in the highly competitive new media advertising industry in China in late 2005. The transaction...
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Keywords:
Sean Silverthorne