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Show Results For
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All HBS Web
(2,908)
- People (4)
- News (662)
- Research (1,682)
- Events (21)
- Multimedia (30)
- Faculty Publications (973)
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
Advertising can be good for you! Sounds fishy to the average consumer, but it's implied by conclusions from research by HBS associate professor Bharat Anand and his colleague, Ron Shachar, of Tel Aviv University. The pair began by studying TV ads that View Details
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Laura Singleton (MBA 1988)
- 01 Dec 2004
- News
A Case of Achievement
hired to jump-start a moribund division of the investment bank. Parson’s success at generating business was offset by performance reviews from supervisors and subordinates that painted him as a poor fit in the firm’s collaborative culture. Should he be View Details
- 19 Jul 2019
- Blog Post
Meet PRIDE, the student association for LGBTQ+ MBAs at Harvard Business School
with employers seeking diverse talent, and engage in thought leadership in key areas of business and management. In partnership with our allies and alumni, we advocate for our members in conversations about diversity and inclusion in the wider HBS community. We believe...
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All Industries
Dorothy Schiff
Schiff was instrumental in the growth and prosperity of the New York Post. While she initially used the publication to promote her liberal viewpoints, she eventually moved the newspaper to a middle ground position. She initiated the...
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Publishing & Print Media
- 19 Jan 2023
- Blog Post
11 Ways to Reengage Employees in the New Year
ahead to ensure that ERGs leaders are compensated for their extra work and initiatives can successfully move forward. 7. Promote Wellness: Health and wellness ease stress and promote increased productivity....
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All Industries
Harold Boeschenstein
Recognizing the commercial and scientific opportunities for fiberglass in the mid-1930’s, Boeschenstein convinced Owens-Illinois to create a new company. With the launch of Owens-Corning Fiberglass, Boeschenstein built a new industry from scratch – tirelessly View Details
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Fabricated Goods
- 01 May 2008
- Research & Ideas
The Marketing Challenges of the China Olympics
But, in China, the Western multinationals will pursue a much more aggressive strategy. They will build goodwill for their brands by creating China-specific advertising and promotion programs that tap Chinese pride in hosting the Games....
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- 01 Dec 2000
- News
The Birds and Bees in China
former executive who worked to promote the Disney Channel across Asia, Kenny soon learned that cable operators were more interested in other kinds of content. As she told the Boston Globe (September 26, 2000), Kenny realized "there was an...
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Albert D. Lasker
Lasker was a pioneer of hard-hitting advertising. He directed campaigns for such products as Palmolive Soap, Quaker Oats, and Pepsodent Toothpaste (he helped to found the latter company and was one of its directors for many years). He was instrumental in gaining public...
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Services
Edward R. Stettinius
however, is most known for denouncing Diamond Match’s patent rights to the first nonpoisonous match making process, promoting safety by allowing the industry to have full access to the new technique.
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Fabricated Goods
Howard J. Morgens
Morgens is credited with leading P&G through its most significant growth period. He introduced P&G Productions, funding the first television soap operas, as a means to promote P&G products. During his tenure, he introduced the...
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Personal Care & Home Products
- 31 Aug 2016
- News
Managing McDonald’s Makeover
that the iconic brand is “keeping pace with changing tastes and habits.” The move was reportedly unexpected, given McDonald’s history of promoting from internal ranks. (Kempczinski was brought on last year.) In quickly tapping a relative...
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John C. Bogle
Bogle is considered the pioneer of the Index Fund. Created in 1974, Bogle’s Vanguard Index 500 fund has become one of the best performers in the mutual fund marketplace. Though he was initially ridiculed for promoting indexing, Bogle’s...
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Finance
Robert W. Woodruff
Resisting the pressure of other board members to diversify Coca-Cola through acquisition, Woodruff was committed to promoting the company’s core mission. In keeping with this vision, Woodruff solicited the genius of advertising great...
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Food & Tobacco
John D. Nichols
promoted innovation, resulting in over 100 new product patents and line extensions. During his tenure as CEO, Nichols generated a tenfold increase in revenues from $450 million to $4.1 billion and regularly achieved 20%+ annual returns on...
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Fabricated Goods
Marcus Loew
Hollywood production facilities and nationwide chain of Loew’s theaters, MGM controlled its movies throughout their entire life cycle. He was one of the first producers to recognize the power of movie stars, and he promoted stars heavily.
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Entertainment & Broadcast Media
Earl G. Graves
After careers in the Army’s Green Berets and in politics, Graves started Black Enterprise to be a news source for and about the growing community of black professionals and to serve as a vehicle for promoting business and economic...
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Publishing & Print Media
David L. Geffen
Four years before owning his record label outright, Geffen structured a deal with Warner Communications to provide distribution services and financial underwriting. Geffen was extremely adept at spotting and promoting talent. He convinced...
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Entertainment & Broadcast Media
- 17 Nov 2011
- Sharpening Your Skills
Sharpening Your Skills: Organizational Design
Questions To Be Answered: What are the best techniques for fostering innovation in multicultural teams? I want my functional experts to influence high-level strategy. How can managers get the best thinking out of support staff? What role does information technology...
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Re: Ranjay Gulati & Raffaella Sadun
- 01 Sep 2015
- News
Case Studies for Your Commute
Case discussions typically start with the facts and blossom from there. But what happened before that? What got the professor excited about writing the case in the first place? What margin notes didn’t make it into the final draft? And how does the author connect the...
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Dan Morrell