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Show Results For
- All HBS Web
(4,908)
- People (26)
- News (1,412)
- Research (2,061)
- Events (8)
- Multimedia (103)
- Faculty Publications (1,378)
- March 2011 (Revised June 2011)
- Supplement
Arck Systems (B)
By: Ian Larkin
The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details
Keywords: Change; Framework; Compensation and Benefits; Management; Organizational Design; Outcome or Result; Performance Evaluation; Sales; Motivation and Incentives; System; Software
Larkin, Ian. "Arck Systems (B)." Harvard Business School Supplement 911-057, March 2011. (Revised June 2011.)
- Article
Marketing in the Age of Web 2.0
By: Jill Avery
Web 2.0 technologies empower consumers to create their own personalized experiences on the web, and to share them with others. Hence, web content is democratized and consumers' experiences online are largely social rather than individualistic. View Details
Keywords: Digital Marketing; Internet; Brands and Branding; Marketing; Marketing Communications; Internet and the Web; Social Media; Consumer Products Industry; Technology Industry
Avery, Jill. "Marketing in the Age of Web 2.0." Simmons Magazine, SOM Edition 90, no. 3 (Fall 2008): 21.
- March 2011 (Revised June 2011)
- Supplement
Arck Systems (E)
By: Ian Larkin
The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details
Keywords: Transformation; Framework; Compensation and Benefits; Organizational Design; Performance Evaluation; Salesforce Management; Motivation and Incentives; Software
Larkin, Ian. "Arck Systems (E)." Harvard Business School Supplement 911-060, March 2011. (Revised June 2011.)
- October 2002 (Revised May 2004)
- Case
Starbucks and Conservation International
By: James E. Austin and Cate Reavis
Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
- March 2011 (Revised June 2011)
- Supplement
Arck Systems (C)
By: Ian Larkin
The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details
Keywords: Change; Framework; Compensation and Benefits; Employees; Management; Organizational Design; Outcome or Result; Performance Evaluation; Sales; Motivation and Incentives; System; Applications and Software
Larkin, Ian. "Arck Systems (C)." Harvard Business School Supplement 911-058, March 2011. (Revised June 2011.)
- Program
Driving Nonprofit Performance and Innovation—Virtual
presented jointly by the HBS Social Enterprise Initiative and The Hauser Institute for Civil Society at Harvard University. Key Benefits With a stronger performance management strategy in place, your... View Details
- 21 Nov 2011
- Working Paper Summaries
Caste and Entrepreneurship in India
- Web
Get In Touch | About
Leadership Project 617.496.1819 pelp@gse.harvard.edu Race, Gender, Equity Initiative 617.496.4760 gender@hbs.edu Recruiting 617.495.6232 cpd@hbs.edu Social Enterprise Initiative 617.495.6421 se@hbs.edu... View Details
- 09 Apr 2016
- Blog Post
Meet The HBS Sound Society
Sound Society has had a busy first year. 2015-2016 saw the club established with the goal of establishing more of a music presence on campus. What started out as simply having music playing at TGIFs or providing DJs for some of the HBS View Details
Keywords: Entertainment / Media / Sports
- Article
Algorithms Need Managers, Too
By: Michael Luca, Jon Kleinberg and Sendhil Mullainathan
Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on... View Details
Keywords: Machine Learning; Algorithms; Predictive Analytics; Management; Big Data; Analytics and Data Science
Luca, Michael, Jon Kleinberg, and Sendhil Mullainathan. "Algorithms Need Managers, Too." Harvard Business Review 94, nos. 1/2 (January–February 2016): 96–101.
- July 2001 (Revised October 2002)
- Case
Centra Software
By: John A. Deighton and Laetitia Pouliquen
Centra is a pioneer in software eLearning. It is debating how to modify its go-to-market strategy, adding telesales to improve sales force productivity. At the same time, its market is evolving, and management thinks it may be about to "cross the chasm" in Geoffrey... View Details
Keywords: Applications and Software; Learning; Emerging Markets; Growth Management; Salesforce Management; Conflict Management; Information Technology Industry; Education Industry
Deighton, John A., and Laetitia Pouliquen. "Centra Software." Harvard Business School Case 502-009, July 2001. (Revised October 2002.) (request a courtesy copy.)
- 12 Oct 2006
- First Look
First Look: October 12, 2006
Working PapersDo Corporate Social Responsibility Ratings Predict Corporate Social Performance? Authors:Aaron K. Chatterji, David I. Levine, and Michael W. Toffel Abstract Ratings of corporations'... View Details
Keywords: Sean Silverthorne
- 02 May 2017
- First Look
First Look at New Research: May 2, 2017
showing a passenger being dragged from a plane. Of all the U.S. air carriers, United should have known the power of social media and public outrage. It had learned years earlier in a prominent case about how... View Details
Keywords: Carmen Nobel
- December 2012 (Revised July 2013)
- Case
The “Chongqing Model” and the Future of China
By: Meg Rithmire
Since opening to the global economy in 1979, but especially since entering the WTO in 2001, China's economy grew at rates around 10% annually by attracting FDI and promoting exports. After the financial crisis that began in 2008 and depressed demand in the United... View Details
Keywords: China; Public Sector; Private Sector; Developing Countries and Economies; Macroeconomics; Public Administration Industry; China
Rithmire, Meg. "The “Chongqing Model” and the Future of China ." Harvard Business School Case 713-028, December 2012. (Revised July 2013.)
- 14 Nov 2023
- Research & Ideas
The Network Effect: Why Companies Should Care About Employees’ LinkedIn Connections
In today’s high-tech economy, it’s not just quant skills and R&D know-how that confer competitive advantage. Relationships still matter—maybe more than ever, as social media turbocharges old-fashioned... View Details
Keywords: by Ben Rand
- 26 Mar 2013
- First Look
First Look: March 26
in State-Controlled Firms By: Pargendler, Mariana, Aldo Musacchio, and Sergio G. Lazzarini Abstract—A large legal and economic literature describes how state-owned enterprises (SOEs) suffer from a variety of agency and political problems.... View Details
Keywords: Sean Silverthorne
- 2020
- Book
Capitalism at Risk: How Business Can Lead
Who should take the lead in fixing market capitalism? Business—not government alone. The spread of capitalism worldwide has made people wealthier than ever before. But capitalism's future is far from assured. Pandemics, income inequality, resource depletion, mass... View Details
Keywords: Capitalism; Business And Society; Economic Systems; Economic Growth; Policy; Leading Change; Corporate Social Responsibility and Impact; Business and Community Relations; Corporate Strategy
Bower, Joseph L., Dutch Leonard, and Lynn S. Paine. Capitalism at Risk: How Business Can Lead. Updated and expanded ed. Boston: Harvard Business Review Press, 2020.
- Career Coach
Ryan Kennedy
Fellowship. Ryan also worked at a social enterprise that offers mortgages and retail banking for low-income populations in the U.S. Ryan started his career at Bain & Company, which included an... View Details
- Article
Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?
What happens when small iconic socially oriented businesses are acquired by large corporations? Such mergers create significant opportunities for creating both business value and substantially expanded social value, but they also pose unusually difficult challenges... View Details
Keywords: Mergers and Acquisitions; Management Style; Agreements and Arrangements; Social Enterprise; Social Issues
Austin, James E., and Herman B. "Dutch" Leonard. "Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?" California Management Review 51, no. 1 (Fall 2008): 77–102.
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.