Publications

June 2018 (Revised January 2020)
Teaching Note

Apple Inc. in 2018

By: David B. Yoffie

Teaching Note for HBS No. 718-439. View Details

Keywords: Strategy; Competitive Advantage; Computer Industry; Computer Industry

July 1997 (Revised June 2001)
Case

H.E. Butt Grocery Company: A Leader in ECR Implementation (B) (Abridged)

By: Robert D. Austin and F. Warren McFarlan

H.E. Butt Grocery Co. led the grocery industry in adopting many innovations, including category management, electronic data interchange, and continuous replenishment. They have also moved aggressively and profitably into newer applications such as Scanner-based payment... View Details

Keywords: Information Management; Independent Innovation and Invention; Innovation and Invention; Business Organization; Risk and Uncertainty; Science-Based Business; Cross-Cultural and Cross-Border Issues; Management Analysis, Tools, and Techniques; Risk Management; Computer Industry; Computer Industry

May 1997
Case

CompUSA

By: Krishna G. Palepu and Sarayu Srinivasan

CompUSA was performing poorly until new management reorganized and redirected the business. Consequently, CompUSA became the top retailer in its industry. Management outlines its future plans. View Details

Keywords: Restructuring; Change Management; Finance; Success; Performance Evaluation; Strategic Planning; Business Strategy; Computer Industry; Computer Industry; United States

June 2010
Teaching Note

Design Thinking and Innovation at Apple (TN)

By: Stefan H. Thomke

Teaching Note for 609066. View Details

Keywords: Product Development; Strategy; Product Design; Innovation and Management; Computer Industry; Computer Industry

March 2012
Article

The Influence of Prior Industry Affiliation on Framing in Nascent Industries: The Evolution of Digital Cameras

By: Mary J. Benner and Mary Tripsas

New industries sparked by technological change are characterized by high technological, market, and competitive uncertainty. In this paper we explore how a firm's conceptualization of products in this context, reflected in its introduction of product features, is... View Details

Keywords: Technology; Transformation; Risk and Uncertainty; Competitive Strategy; Product; Values and Beliefs; Mathematical Methods; Power and Influence; Behavior; Experience and Expertise; Design; Market Entry and Exit; Computer Industry; Computer Industry

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January 2010
Teaching Note

Transforming ASUSTeK: Breaking from the Past (TN)

By: Willy C. Shih

Teaching Note for [610041]. View Details

Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Computer Industry

June 2003
Compilation

George McClelland at KSR: Planning the First Week

By: Joshua D. Margolis

Supplement to (9-403-163). View Details

Keywords: Computer Industry; Computer Industry

December 1999
Case

Sun Microsystems, Inc. (A4): Sun Peak: Helen Yang and Mark Walden on "Running Sun on Sun"

By: Rosabeth M. Kanter and Jane Roessner

SunPeak was the largest project Sun Microsystems, Inc. had ever undertaken: shifting Sun's entire business transaction system from a mainframe-based enterprise resource planning (ERP) system to a Sun-based system. Making the shift would be complicated and financially... View Details

Keywords: Projects; Transformation; Organizational Structure; Business Strategy; Complexity; Risk and Uncertainty; Success; Information Technology; Internet and the Web; Computer Industry; Computer Industry

December 1999 (Revised April 2002)
Case

International Business Machines Corporation (A)

By: David F. Hawkins

Perform financial ratio analysis to identify changes in IBM's business mix and profitability. Teaching purpose: Ratio analysis. View Details

Keywords: Information Infrastructure; Capital Structure; Performance Efficiency; Business Earnings; Business Model; Private Sector; Commercialization; Computer Industry; Computer Industry

November 1999 (Revised November 2000)
Case

International Business Machines Corporation (C)

By: David F. Hawkins

A financial analyst is examining IBM's 1998 tax note to understand better how the company's 1998 tax note was determined. Teaching purpose: Illustrates deferred tax accounting. View Details

Keywords: History; Earnings Management; Taxation; Decision Making; Business Model; Business Earnings; Information Infrastructure; Mathematical Methods; Private Sector; Accounting Audits; Computer Industry; Computer Industry

August 1996 (Revised January 1998)
Teaching Note

IBM and the Two Thomas J. Watsons TN

Keywords: Computer Industry; Computer Industry

June 1999
Teaching Note

Hewlett-Packard: Creating, Running, and Growing an Enduring Company TN

By: H. Kent Bowen and Courtney Purrington

Teaching Note for (9-698-052). View Details

Keywords: Computer Industry; Computer Industry

March 1990 (Revised December 1992)
Case

Manufacturing Learning Laboratory at Digital Equipment Corp. (A)

By: Dorothy Leonard-Barton and Paul Sagawa

Keywords: Learning; Computer Industry; Computer Industry